Amplify ETF Trust - Amplify Digital Payments ETF
US ˙ ARCA

SecurityIPAY / Amplify ETF Trust - Amplify Digital Payments ETF
InstitutionPrudential Plc
Latest Disclosed Ownership39,010 shares
Latest Disclosed Value $ 1,669,628
Prudential Plc reports 12.39% increase in ownership of IPAY / Amplify ETF Trust - Amplify Digital Payments ETF

On May 14, 2026 - Prudential Plc filed a 13F-HR form disclosing ownership of 39,010 shares of Amplify ETF Trust - Amplify Digital Payments ETF (US:IPAY) valued at $1,669,628 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 11, 2026 disclosing 34,710 shares of Amplify ETF Trust - Amplify Digital Payments ETF. This represents a change in shares of 12.39% during the quarter. The current value of the position is $1,696,155 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F AMPLIFY ETF TR AMPLIFY DGTL PAY 032108656 39,010 4,300 12.39 1,670 -7.59 0.0072
2026-02-11 2025-12-31 13F AMPLIFY ETF TR AMPLIFY DGTL PAY 032108656 34,710 -8,900 -20.41 1,806 -27.47 0.0143
2025-11-14 2025-09-30 13F AMPLIFY ETF TR AMPLIFY DGTL PAY 032108656 43,610 -29,000 -39.94 2,490 -42.76 0.0183
2025-08-12 2025-06-30 13F AMPLIFY ETF TR AMPLIFY DGTL PAY 032108656 72,610 50,400 226.92 4,351 268.33 0.0262
2025-05-13 2025-03-31 13F AMPLIFY ETF TR AMPLIFY DGTL PAY 032108656 22,210 2,100 10.44 1,182 1.37 0.0059
2025-02-13 2024-12-31 13F AMPLIFY ETF TR AMPLIFY DGTL PAY 032108656 20,110 700 3.61 1,166 14.67 0.0059
2024-11-13 2024-09-30 13F AMPLIFY ETF TR AMPLIFY MOBILE P 032108656 19,410 3,000 18.28 1,016 32.64 0.0051
2024-08-07 2024-06-30 13F AMPLIFY ETF TR AMPLIFY MOBILE P 032108656 16,410 -12,600 -43.43 767 -49.84 0.0052
2024-05-14 2024-03-31 13F AMPLIFY ETF TR AMPLIFY MOBILE P 032108656 29,010 29,010 1,527 0.0116
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.