Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionSummit Wealth & Retirement Planning, Inc.
Latest Disclosed Ownership7,284 shares
Latest Disclosed Value $ 2,089,490
Summit Wealth & Retirement Planning, Inc. reports 0.90% increase in ownership of GOOG / Alphabet Inc.

On May 8, 2026 - Summit Wealth & Retirement Planning, Inc. filed a 13F-HR form disclosing ownership of 7,284 shares of Alphabet Inc. (CH:GOOG) valued at $2,089,490 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 2, 2026 disclosing 7,219 shares of Alphabet Inc.. This represents a change in shares of 0.90% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-08 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 7,284 65 0.90 2,089 -7.77 0.4986
2026-02-02 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 7,219 103 1.45 2,265 30.70 0.5334
2025-11-04 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 7,116 0 0.00 1,733 37.32 0.4260
2025-08-06 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 7,116 951 15.43 1,262 31.05 0.3389
2025-05-05 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 6,165 721 13.24 963 -7.05 0.2952
2025-01-28 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 5,444 280 5.42 1,037 20.05 0.3209
2024-11-01 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 5,164 160 3.20 863 -5.89 0.2756
2024-08-07 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 5,004 -1,665 -24.97 918 -9.66 0.3125
2024-05-09 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 6,669 60 0.91 1,015 9.02 0.3620
2024-02-01 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 6,609 -1 -0.02 931 6.89 0.3935
2023-10-25 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 6,610 -690 -9.45 872 -1.36 0.3506
2023-07-26 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 7,300 4,020 122.56 883 158.94 0.3474
2023-05-11 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 3,280 -200 -5.75 341 10.71 0.1276
2023-02-13 2022-12-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 3,480 0 0.00 309 -8.06 0.1255
2023-02-10 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 3,480 0 0 0.1256
2022-11-14 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 3,480 3,306 1,900.00 335 -12.07 0.1333
2022-08-02 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 174 85 95.51 381 53.01 0.1462
2022-05-12 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 89 -43 -32.58 249 -34.82 0.0880
2022-02-03 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 132 -26 -16.46 382 -9.26 0.1306
2021-11-12 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 158 -31 -16.40 421 -11.18 0.1541
2021-08-13 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 189 -126 -40.00 474 -27.30 0.1754
2021-05-10 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 315 -50 -13.70 652 2.03 0.2423
2021-02-09 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 365 -21 -5.44 639 12.70 0.2424
2020-11-10 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 386 -5 -1.28 567 2.53 0.2434
2020-08-13 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 391 4 1.03 553 22.89 0.2594
2020-05-11 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 387 131 51.17 450 31.58 0.2405
2020-02-10 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 256 -3 -1.16 342 8.23 0.1523
2019-11-12 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 259 0 0.00 316 12.86 0.1909
2019-08-06 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 259 0 0.00 280 -7.89 0.1638
2019-05-08 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 259 49 23.33 304 40.09 0.1806
2019-02-08 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 210 210 217 0.1646
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.