Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionFamily Management Corp
Latest Disclosed Ownership10,390 shares
Latest Disclosed Value $ 2,980,475
Family Management Corp reports 3.95% increase in ownership of GOOG / Alphabet Inc.

On May 15, 2026 - Family Management Corp filed a 13F-HR form disclosing ownership of 10,390 shares of Alphabet Inc. (CH:GOOG) valued at $2,980,475 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 9,995 shares of Alphabet Inc.. This represents a change in shares of 3.95% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 10,390 395 3.95 2,980 -4.97 0.3574
2026-02-17 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 9,995 2,017 25.28 3,136 61.40 0.3964
2025-11-13 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 7,978 367 4.82 1,943 43.93 0.2671
2025-08-14 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 7,611 46 0.61 1,350 14.31 0.2020
2025-05-15 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 7,565 246 3.36 1,182 -15.22 0.1932
2025-02-14 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 7,319 94 1.30 1,394 15.41 0.2239
2024-11-14 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 7,225 273 3.93 1,208 -5.33 0.1994
2024-08-14 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 6,952 -123 -1.74 1,275 18.38 0.2240
2024-05-15 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 7,075 -56 -0.79 1,077 7.27 0.1983
2024-02-14 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 7,131 129 1.84 1,005 8.78 0.2086
2023-11-14 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 7,002 13 0.19 923 9.23 0.2097
2023-08-14 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 6,989 138 2.01 845 18.68 0.1851
2023-05-15 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 6,851 80 1.18 713 18.67 0.1640
2023-02-14 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 6,771 991 17.15 601 7.91 0.1464
2022-11-14 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 5,780 5,484 1,852.70 556 -14.06 0.1430
2022-08-15 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 296 -17 -5.43 647 -25.97 0.1742
2022-05-16 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 313 23 7.93 874 4.17 0.2423
2022-02-14 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 290 -4 -1.36 839 7.02 0.2180
2021-11-15 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 294 -84 -22.22 784 -17.21 0.2163
2021-08-13 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 378 65 20.77 947 46.37 0.2507
2021-05-14 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 313 -4 -1.26 647 16.58 0.2033
2021-02-10 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 317 -11 -3.35 555 15.15 0.1902
2020-11-13 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 328 -212 -39.26 482 -36.83 0.2114
2020-08-13 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 540 23 4.45 763 26.96 0.3105
2020-05-06 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 517 -27 -4.96 601 -17.33 0.3002
2020-02-11 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 544 114 26.51 727 38.74 0.2508
2019-11-15 2019-09-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 430 118 37.82 524 55.49 0.1952
2019-11-12 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 312 0 380 158,981.1816
2019-08-14 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 312 0 0.00 337 -7.92 0.1323
2019-05-14 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 312 -202 -39.30 366 -31.20 0.1578
2019-02-14 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 514 168 48.55 532 28.81 0.2229
2018-11-13 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 346 0 0.00 413 6.99 0.2412
2018-08-15 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 346 22 6.79 386 15.57 0.2393
2018-05-11 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 324 9 2.86 334 1.21 0.2511
2018-02-15 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 315 -67 -17.54 330 -9.84 0.2304
2017-11-13 2017-09-30 13F ALPHABET CAP STK CL C 02079K107 382 65 20.50 366 27.08 0.2507
2017-08-18 2017-06-30 13F ALPHABET CAP STK CL C 02079K107 317 29 10.07 288 20.50 0.1980
2017-05-15 2017-03-31 13F ALPHABET CAP STK CL C 02079K107 288 24 9.09 239 17.16 0.1645
2017-02-10 2016-12-31 13F ALPHABET CAP STK CL C 02079K107 264 -18 -6.38 204 -6.85 0.1396
2016-11-30 2016-09-30 13F ALPHABET CAP STK CL C 02079K107 282 0 0.00 219 4.29 0.1238
2016-05-16 2016-03-31 13F ALPHABET CAP STK CL C 02079K107 282 -5 -1.74 210 -3.67 0.1362
2016-02-09 2015-12-31 13F ALPHABET CAP STK CL C 02079K107 287 287 218 0.1126
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.