Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionEllenbecker Investment Group
Latest Disclosed Ownership37,671 shares
Latest Disclosed Value $ 9,560,642
Ellenbecker Investment Group reports 2.60% decrease in ownership of AAPL / Apple Inc.

On April 23, 2026 - Ellenbecker Investment Group filed a 13F-HR form disclosing ownership of 37,671 shares of Apple Inc. (CH:AAPL) valued at $9,560,642 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 30, 2026 disclosing 38,676 shares of Apple Inc.. This represents a change in shares of -2.60% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-23 2026-03-31 13F APPLE COM 037833100 37,671 -1,005 -2.60 9,561 -9.07 1.2869
2026-01-30 2025-12-31 13F APPLE COM 037833100 38,676 1,738 4.71 10,515 11.79 1.4712
2025-10-14 2025-09-30 13F APPLE COM 037833100 36,938 -374 -1.00 9,406 22.86 1.3878
2025-07-22 2025-06-30 13F APPLE COM 037833100 37,312 628 1.71 7,655 -6.05 1.2367
2025-04-15 2025-03-31 13F APPLE COM 037833100 36,684 -213 -0.58 8,149 -11.81 1.4644
2025-01-13 2024-12-31 13F APPLE COM 037833100 36,897 1,606 4.55 9,240 12.37 1.6525
2024-10-17 2024-09-30 13F APPLE COM 037833100 35,291 -1,525 -4.14 8,223 6.04 1.5540
2024-07-11 2024-06-30 13F APPLE COM 037833100 36,816 155 0.42 7,754 23.35 1.5605
2024-04-09 2024-03-31 13F APPLE COM 037833100 36,661 -530 -1.43 6,287 89,700.00 1.3201
2024-02-01 2023-12-31 13F APPLE COM 037833100 37,191 -2,295 -5.81 7 16.67 1.6582
2023-10-17 2023-09-30 13F APPLE COM 037833100 39,486 1,197 3.13 7 -14.29 1.7500
2023-07-31 2023-06-30 13F APPLE COM 037833100 38,289 293 0.77 7 16.67 1.8731
2023-04-18 2023-03-31 13F APPLE COM 037833100 37,996 91 0.24 6 50.00 1.7053
2023-01-11 2022-12-31 13F APPLE COM 037833100 37,905 1,172 3.19 5 -20.00 1.4555
2022-10-17 2022-09-30 13F APPLE COM 037833100 36,733 362 1.00 5 25.00 1.6089
2022-07-05 2022-06-30 13F APPLE COM 037833100 36,371 1,096 3.11 5 -33.33 1.5271
2022-04-13 2022-03-31 13F APPLE COM 037833100 35,275 720 2.08 6 0.00 1.7459
2022-01-04 2021-12-31 13F APPLE COM 037833100 34,555 531 1.56 6 50.00 1.7001
2021-10-20 2021-09-30 13F APPLE COM 037833100 34,024 -646 -1.86 5 0.00 1.5050
2021-07-07 2021-06-30 13F APPLE COM 037833100 34,670 392 1.14 5 0.00 1.5586
2021-04-06 2021-03-31 13F APPLE COM 037833100 34,278 1,088 3.28 4 0.00 1.4712
2021-01-13 2020-12-31 13F APPLE COM 037833100 33,190 -1,372 -3.97 4 -99.90 1.6277
2020-10-07 2020-09-30 13F APPLE COM 037833100 34,562 26,136 310.18 4,003 30.22 1.7026
2020-07-02 2020-06-30 13F APPLE COM 037833100 8,426 291 3.58 3,074 48.57 1.5378
2020-04-01 2020-03-31 13F APPLE COM 037833100 8,135 28 0.35 2,069 -13.10 1.3026
2020-01-07 2019-12-31 13F APPLE COM 037833100 8,107 350 4.51 2,381 37.08 1.2362
2019-10-09 2019-09-30 13F APPLE COM 037833100 7,757 -752 -8.84 1,737 3.15 0.9790
2019-07-05 2019-06-30 13F APPLE COM 037833100 8,509 -358 -4.04 1,684 0.00 0.9846
2019-04-04 2019-03-31 13F APPLE COM 037833100 8,867 122 1.40 1,684 22.03 1.0770
2019-01-02 2018-12-31 13F APPLE COM 037833100 8,745 475 5.74 1,380 -26.08 1.0726
2018-10-04 2018-09-30 13F APPLE COM 037833100 8,270 711 9.41 1,867 33.45 1.3781
2018-07-17 2018-06-30 13F APPLE COM 037833100 7,559 132 1.78 1,399 12.28 1.1098
2018-04-04 2018-03-31 13F APPLE COM 037833100 7,427 -141 -1.86 1,246 -2.73 1.0316
2018-02-14 2017-12-31 13F APPLE COM 037833100 7,568 7,568 1,281 1.0700
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.