The Trade Desk, Inc.
US ˙ NasdaqGM ˙ US88339J1051

SecurityTTD / The Trade Desk, Inc.
InstitutionAdvisor Group Holdings, Inc.
Latest Disclosed Ownership113,700 shares
Latest Disclosed Value $ 2,579,724
Advisor Group Holdings, Inc. ownership in TTD / The Trade Desk, Inc.

On May 15, 2026 - Advisor Group Holdings, Inc. filed a 13F-HR form disclosing ownership of 113,700 shares of The Trade Desk, Inc. (US:TTD) valued at $2,579,853 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 151,659 shares of The Trade Desk, Inc.. This represents a change in shares of -25.03% during the quarter. The current value of the position is $2,337,672 USD.

Advisor Group Holdings, Inc. has a history of taking positions in derivatives of the underlying security (TTD) in the form of stock options. The firm currently holds call options representing 15 of underlying shares valued at $14,128 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

TTD / The Trade Desk, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F THE TRADE DESK COM CL A 88339J105 113,700 -37,959 -25.03 2,580 -55.19 0.0022
2026-02-17 2025-12-31 13F THE TRADE DESK COM CL A 88339J105 151,659 -120,639 -44.30 5,757 -59.73 0.0084
2025-11-14 2025-09-30 13F THE TRADE DESK COM CL A 88339J105 272,298 54,213 24.86 14,293 -8.51 0.0200
2025-09-04 2025-06-30 13F/A-1 HE TRADE DESK COM CL A 88339J105 218,085 54,542 33.35 15,623 74.59 0.0278
2025-08-13 2025-06-30 13F HE TRADE DESK COM CL A 88339J105 136,578 -26,965 14,773 0.0171
2025-05-12 2025-03-31 13F THE TRADE DESK COM CL A 88339J105 163,543 30,517 22.94 8,949 -39.34 0.0199
2025-06-06 2024-12-31 13F/A-1 THE TRADE DESK COM CL A 88339J105 133,026 -108,012 -44.81 14,751 -44.19 0.0331
2025-02-07 2024-12-31 13F THE TRADE DESK COM CL A 88339J105 123,646 -117,392 12,854 0.0328
2024-11-13 2024-09-30 13F THE TRADE DESK COM CL A 88339J105 241,038 -18,174 -7.01 26,430 4.38 0.0596
2024-08-13 2024-06-30 13F THE TRADE DESK COM CL A 88339J105 259,212 24,053 10.23 25,321 23.17 0.0598
2024-05-10 2024-03-31 13F THE TRADE DESK COM CL A 88339J105 235,159 -79,764 -25.33 20,557 -9.28 0.0459
2024-02-12 2023-12-31 13F THE TRADE DESK COM CL A 88339J105 314,923 -120,366 -27.65 22,661 -33.38 0.0397
2023-11-13 2023-09-30 13F THE TRADE DESK COM CL A 88339J105 435,289 44,382 11.35 34,017 12.74 0.0503
2023-08-21 2023-06-30 13F/A-1 THE TRADE DESK COM CL A 88339J105 390,907 13,028 3.45 30,174 31.07 0.0542
2023-08-10 2023-06-30 13F THE TRADE DESK COM CL A 88339J105 390,907 13,028 30,174 0.0082
2023-05-12 2023-03-31 13F THE TRADE DESK COM CL A 88339J105 377,879 9,920 2.70 23,020 39.56 0.0433
2023-02-10 2022-12-31 13F THE TRADE DESK COM CL A 88339J105 367,959 46,173 14.35 16,495 -14.21 0.0334
2022-11-14 2022-09-30 13F THE TRADE DESK COM CL A 88339J105 321,786 6,586 2.09 19,227 45.65 0.0439
2022-08-10 2022-06-30 13F THE TRADE DESK COM CL A 88339J105 315,200 -17,925 -5.38 13,201 -43.00 0.0291
2022-05-04 2022-03-31 13F THE TRADE DESK COM CL A 88339J105 333,125 -31,882 -8.73 23,159 -30.73 0.0449
2022-02-03 2021-12-31 13F THE TRADE DESK COM CL A 88339J105 365,007 473 0.13 33,431 30.46 0.0633
2021-11-05 2021-09-30 13F THE TRADE DESK COM CL A 88339J105 364,534 -3,000 -0.82 25,626 -9.85 0.0534
2021-08-02 2021-06-30 13F THE TRADE DESK COM CL A 88339J105 367,534 323,039 726.01 28,425 -1.98 0.0615
2021-05-13 2021-03-31 13F THE TRADE DESK COM CL A 88339J105 44,495 21,449 93.07 29,000 57.09 0.0698
2021-02-10 2020-12-31 13F THE TRADE DESK COM CL A 88339J105 23,046 -11,459 -33.21 18,461 3.20 0.0493
2020-11-12 2020-09-30 13F THE TRADE DESK COM CL A 88339J105 34,505 -1,150 -3.23 17,888 23.43 0.0535
2020-08-14 2020-06-30 13F THE TRADE DESK COM CL A 88339J105 35,655 -319,567 -89.96 14,493 168.69 0.0486
2020-05-18 2020-03-31 13F THE TRADE DESK COM CL A 88339J105 355,222 355,222 5,394 0.0221
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-15 2026-03-31 13F THE TRADE DESK CALL Call 15 1,400.00 14 n/a n/a n/a
2026-02-17 2025-12-31 13F THE TRADE DESK CALL Call 1 -87.50 1 -100.00 n/a n/a n/a
2025-11-14 2025-09-30 13F THE TRADE DESK CALL Call 8 300.00 6 20.00 n/a n/a n/a
2025-09-04 2025-06-30 13F/A THE TRADE DESK CALL Call 2 -71.43 5 -28.57 n/a n/a n/a
2025-08-13 2025-06-30 13F THE TRADE DESK CALL Call 2 14 n/a n/a n/a
2025-05-12 2025-03-31 13F THE TRADE DESK CALL Call 7 250.00 7 -50.00 n/a n/a n/a
2025-06-06 2024-12-31 13F/A THE TRADE DESK CALL Call 2 -50.00 14 -46.15 n/a n/a n/a
2025-02-07 2024-12-31 13F THE TRADE DESK CALL Call 4 27 n/a n/a n/a
2024-11-13 2024-09-30 13F THE TRADE DESK CALL Call 4 0.00 27 18.18 n/a n/a n/a
2024-08-13 2024-06-30 13F THE TRADE DESK CALL Call 4 0.00 22 22.22 n/a n/a n/a
2024-05-10 2024-03-31 13F THE TRADE DESK CALL Call 4 100.00 19 157.14 n/a n/a n/a
2024-02-12 2023-12-31 13F THE TRADE DESK INC CALL COM CL A Call 2 0.00 7 -12.50 n/a n/a n/a
2023-11-13 2023-09-30 13F THE TRADE DESK INC CALL COM CL A Call 2 0.00 9 0.00 n/a n/a n/a
2023-08-21 2023-06-30 13F/A THE TRADE DESK INC CALL COM CL A Call 2 -33.33 9 0.00 n/a n/a n/a
2023-08-10 2023-06-30 13F THE TRADE DESK INC CALL COM CL A Call 2 9 n/a n/a n/a
2023-05-12 2023-03-31 13F THE TRADE DESK INC CALL COM CL A Call 3 0.00 8 n/a n/a n/a
2023-02-10 2022-12-31 13F THE TRADE DESK INC CALL COM CL A Call 3 0.00 0 -100.00 n/a n/a n/a
2022-11-14 2022-09-30 13F THE TRADE DESK INC CALL COM CL A Call 3 0.00 1 0.00 n/a n/a n/a
2022-08-10 2022-06-30 13F THE TRADE DESK INC CALL COM CL A Call 3 0.00 1 -75.00 n/a n/a n/a
2022-05-04 2022-03-31 13F THE TRADE DESK INC CALL COM CL A Call 3 0.00 4 -55.56 n/a n/a n/a
2022-02-03 2021-12-31 13F THE TRADE DESK INC CALL COM CL A Call 3 -70.00 9 800.00 n/a n/a n/a
2021-11-05 2021-09-30 13F THE TRADE DESK INC CALL COM CL A Call 10 1 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.