The Simply Good Foods Company
US ˙ NasdaqCM ˙ US82900L1026

SecuritySMPL / The Simply Good Foods Company
InstitutionAdvisor Group Holdings, Inc.
Latest Disclosed Ownership5,505 shares
Latest Disclosed Value $ 78,994
Advisor Group Holdings, Inc. reports 23.82% increase in ownership of SMPL / The Simply Good Foods Company

On May 15, 2026 - Advisor Group Holdings, Inc. filed a 13F-HR form disclosing ownership of 5,505 shares of The Simply Good Foods Company (US:SMPL) valued at $78,997 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 4,446 shares of The Simply Good Foods Company. This represents a change in shares of 23.82% during the quarter. The current value of the position is $65,730 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F SIMPLY GOOD FOODS COM 82900L102 5,505 1,059 23.82 79 -12.36 0.0001
2026-02-17 2025-12-31 13F SIMPLY GOOD FOODS COM 82900L102 4,446 -96,647 -95.60 89 -96.51 0.0001
2025-11-14 2025-09-30 13F SIMPLY GOOD FOODS COM 82900L102 101,093 91,809 988.89 2,550 770.31 0.0036
2025-09-04 2025-06-30 13F/A-1 SIMPLY GOOD FOODS COM 82900L102 9,284 1,048 12.72 293 3.17 0.0005
2025-08-13 2025-06-30 13F SIMPLY GOOD FOODS COM 82900L102 8,428 192 326 0.0004
2025-05-12 2025-03-31 13F SIMPLY GOOD FOODS COM 82900L102 8,236 -302 -3.54 284 -14.46 0.0006
2025-06-06 2024-12-31 13F/A-1 SIMPLY GOOD FOODS COM 82900L102 8,538 -1,119 -11.59 333 -0.90 0.0007
2025-02-07 2024-12-31 13F SIMPLY GOOD FOODS COM 82900L102 7,067 -2,590 247 0.0006
2024-11-13 2024-09-30 13F SIMPLY GOOD FOODS COM 82900L102 9,657 1,308 15.67 336 11.30 0.0008
2024-08-13 2024-06-30 13F SIMPLY GOOD FOODS COM 82900L102 8,349 1,871 28.88 302 36.82 0.0007
2024-05-10 2024-03-31 13F SIMPLY GOOD FOODS COM 82900L102 6,478 -7,087 -52.24 220 -59.03 0.0005
2024-02-12 2023-12-31 13F SIMPLY GOOD FOODS COM 82900L102 13,565 -3,963 -22.61 537 -11.09 0.0009
2023-11-13 2023-09-30 13F SIMPLY GOOD FOODS COM 82900L102 17,528 4,765 37.33 605 29.61 0.0009
2023-08-21 2023-06-30 13F/A-1 SIMPLY GOOD FOODS COM 82900L102 12,763 890 7.50 467 -1.27 0.0008
2023-08-10 2023-06-30 13F SIMPLY GOOD FOODS COM 82900L102 12,763 890 467 0.0001
2023-05-12 2023-03-31 13F SIMPLY GOOD FOODS COM 82900L102 11,873 111 0.94 472 5.59 0.0009
2023-02-10 2022-12-31 13F SIMPLY GOOD FOODS COM 82900L102 11,762 4,551 63.11 448 93.51 0.0009
2022-11-14 2022-09-30 13F SIMPLY GOOD FOODS COM 82900L102 7,211 1,042 16.89 231 -0.86 0.0005
2022-08-10 2022-06-30 13F SIMPLY GOOD FOODS COM 82900L102 6,169 110 1.82 233 1.75 0.0005
2022-05-04 2022-03-31 13F SIMPLY GOOD FOODS COM 82900L102 6,059 407 7.20 229 -1.72 0.0004
2022-02-03 2021-12-31 13F SIMPLY GOOD FOODS COM 82900L102 5,652 641 12.79 233 35.47 0.0004
2021-11-05 2021-09-30 13F SIMPLY GOOD FOODS COM 82900L102 5,011 280 5.92 172 0.00 0.0004
2021-08-02 2021-06-30 13F SIMPLY GOOD FOODS COM 82900L102 4,731 120 2.60 172 22.86 0.0004
2021-05-13 2021-03-31 13F SIMPLY GOOD FOODS COM 82900L102 4,611 213 4.84 140 2.19 0.0003
2021-02-10 2020-12-31 13F SIMPLY GOOD FOODS COM 82900L102 4,398 826 23.12 137 90.28 0.0004
2020-11-12 2020-09-30 13F SIMPLY GOOD FOODS COM 82900L102 3,572 -196 -5.20 72 2.86 0.0002
2020-08-14 2020-06-30 13F SIMPLY GOOD FOODS COM 82900L102 3,768 884 30.65 70 29.63 0.0002
2020-05-18 2020-03-31 13F SIMPLY GOOD FOODS COM 82900L102 2,884 2,884 54 0.0002
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.