Planet Fitness, Inc.
US ˙ NYSE ˙ US72703H1014

SecurityPLNT / Planet Fitness, Inc.
InstitutionAdvisor Group Holdings, Inc.
Latest Disclosed Ownership7,027 shares
Latest Disclosed Value $ 522,658
Advisor Group Holdings, Inc. reports 1.93% decrease in ownership of PLNT / Planet Fitness, Inc.

On May 15, 2026 - Advisor Group Holdings, Inc. filed a 13F-HR form disclosing ownership of 7,027 shares of Planet Fitness, Inc. (US:PLNT) valued at $522,668 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 7,165 shares of Planet Fitness, Inc.. This represents a change in shares of -1.93% during the quarter. The current value of the position is $356,128 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F PLANET FITNESS MASTER ISSUER CL A 72703H101 7,027 -138 -1.93 523 -32.82 0.0004
2026-02-17 2025-12-31 13F PLANET FITNESS CL A 72703H101 7,165 -9,635 -57.35 777 -55.63 0.0011
2025-11-14 2025-09-30 13F PLANET FITNESS CL A 72703H101 16,800 1,625 10.71 1,752 6.25 0.0025
2025-09-04 2025-06-30 13F/A-1 LANET FITNESS CL A 72703H101 15,175 6,195 68.99 1,648 90.08 0.0029
2025-08-13 2025-06-30 13F LANET FITNESS CL A 72703H101 11,249 2,269 1,182 0.0014
2025-05-12 2025-03-31 13F PLANET FITNESS CL A 72703H101 8,980 5,044 128.15 868 122.88 0.0019
2025-06-06 2024-12-31 13F/A-1 PLANET FITNESS CL A 72703H101 3,936 -1,056 -21.15 389 -3.95 0.0009
2025-02-07 2024-12-31 13F PLANET FITNESS CL A 72703H101 4,066 -926 334 0.0009
2024-11-13 2024-09-30 13F PLANET FITNESS CL A 72703H101 4,992 317 6.78 405 17.73 0.0009
2024-08-13 2024-06-30 13F PLANET FITNESS CL A 72703H101 4,675 -220 -4.49 344 12.42 0.0008
2024-05-10 2024-03-31 13F PLANET FITNESS CL A 72703H101 4,895 -15,849 -76.40 307 -79.79 0.0007
2024-02-12 2023-12-31 13F PLANET FITNESS CL A 72703H101 20,744 -18,716 -47.43 1,514 -21.96 0.0026
2023-11-13 2023-09-30 13F PLANET FITNESS CL A 72703H101 39,460 -15,361 -28.02 1,940 -47.81 0.0029
2023-08-21 2023-06-30 13F/A-1 PLANET FITNESS CL A 72703H101 54,821 -854 -1.53 3,717 -14.12 0.0067
2023-08-10 2023-06-30 13F PLANET FITNESS CL A 72703H101 54,821 -854 3,717 0.0010
2023-05-12 2023-03-31 13F PLANET FITNESS CL A 72703H101 55,675 2,476 4.65 4,328 3.27 0.0081
2023-02-10 2022-12-31 13F PLANET FITNESS CL A 72703H101 53,199 3,435 6.90 4,191 46.08 0.0085
2022-11-14 2022-09-30 13F PLANET FITNESS CL A 72703H101 49,764 -1,448 -2.83 2,869 -17.96 0.0066
2022-08-10 2022-06-30 13F PLANET FITNESS CL A 72703H101 51,212 -5,018 -8.92 3,497 -7.44 0.0077
2022-05-04 2022-03-31 13F PLANET FITNESS CL A 72703H101 56,230 -7,366 -11.58 3,778 -34.63 0.0073
2022-02-03 2021-12-31 13F PLANET FITNESS CL A 72703H101 63,596 5,149 8.81 5,779 24.44 0.0109
2021-11-05 2021-09-30 13F PLANET FITNESS CL A 72703H101 58,447 729 1.26 4,644 6.91 0.0097
2021-08-02 2021-06-30 13F PLANET FITNESS CL A 72703H101 57,718 -4,105 -6.64 4,344 -9.37 0.0094
2021-05-13 2021-03-31 13F PLANET FITNESS CL A 72703H101 61,823 13,218 27.19 4,793 27.07 0.0115
2021-02-10 2020-12-31 13F PLANET FITNESS CL A 72703H101 48,605 3,953 8.85 3,772 37.92 0.0101
2020-11-12 2020-09-30 13F PLANET FITNESS CL A 72703H101 44,652 22,679 103.21 2,735 105.33 0.0082
2020-08-14 2020-06-30 13F PLANET FITNESS CL A 72703H101 21,973 -6,235 -22.10 1,332 5.80 0.0045
2020-05-18 2020-03-31 13F PLANET FITNESS CL A 72703H101 28,208 28,208 1,259 0.0052
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.