LifeMD, Inc.
US ˙ NasdaqGM ˙ US53216B1044

SecurityLFMD / LifeMD, Inc.
InstitutionCitadel Advisors Llc
ManagerKen Griffin
Latest Disclosed Ownership0 shares
Latest Disclosed Value $ 0
Citadel Advisors Llc ownership in LFMD / LifeMD, Inc.

On May 15, 2026 - Citadel Advisors Llc filed a 13F-HR form disclosing ownership of 0 shares of LifeMD, Inc. (US:LFMD) valued at $0 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 826,936 shares of LifeMD, Inc.. This represents a change in shares of -100.00% during the quarter. The current value of the position is $0 USD.

Citadel Advisors Llc has a history of taking positions in derivatives of the underlying security (LFMD) in the form of stock options. The firm currently holds call options representing 155,600 of underlying shares valued at $561,716 USD and put options representing 103,900 of underlying shares valued at $375,079 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

LFMD / LifeMD, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F LIFEMD COM 53216B104 0 -826,936 -100.00 0 -100.00
2026-02-17 2025-12-31 13F LIFEMD COM 53216B104 826,936 169,112 25.71 2,820 -36.88 0.0004
2025-11-14 2025-09-30 13F LIFEMD COM 53216B104 657,824 657,824 4,467 0.0007
2025-08-14 2025-06-30 13F LIFEMD COM 53216B104 0 -485,182 -100.00 0 -100.00
2025-05-15 2025-03-31 13F LIFEMD COM 53216B104 485,182 411,865 561.76 2,639 629.01 0.0005
2025-02-14 2024-12-31 13F LIFEMD COM 53216B104 73,317 -104,455 -58.76 363 -61.12 0.0001
2024-11-14 2024-09-30 13F LIFEMD COM 53216B104 177,772 -97,206 -35.35 932 -50.64 0.0002
2024-08-14 2024-06-30 13F LIFEMD COM 53216B104 274,978 225,156 451.92 1,886 268.36 0.0004
2024-05-15 2024-03-31 13F LIFEMD COM 53216B104 49,822 18,977 61.52 512 100.78 0.0001
2024-02-14 2023-12-31 13F LIFEMD COM 53216B104 30,845 -23,829 -43.58 256 -25.22 0.0001
2023-11-14 2023-09-30 13F LIFEMD COM 53216B104 54,674 21,742 66.02 342 138.46 0.0001
2023-08-14 2023-06-30 13F LIFEMD COM 53216B104 32,932 -64,205 -66.10 143 -13.33 0.0000
2023-05-15 2023-03-31 13F LIFEMD COM 53216B104 97,137 -8,511 -8.06 165 -19.12 0.0000
2023-02-14 2022-12-31 13F LIFEMD COM 53216B104 105,648 52,610 99.19 205 96.15 0.0000
2022-11-14 2022-09-30 13F LIFEMD COM 53216B104 53,038 29,638 126.66 104 121.28 0.0000
2022-08-15 2022-06-30 13F LIFEMD COM 53216B104 23,400 -89,136 -79.21 47 -88.16 0.0000
2022-05-16 2022-03-31 13F LIFEMD COM 53216B104 112,536 38,391 51.78 397 38.33 0.0001
2022-02-14 2021-12-31 13F LIFEMD COM 53216B104 74,145 30,681 70.59 287 6.30 0.0001
2021-11-15 2021-09-30 13F LIFEMD Cmn 53216B104 43,464 -49,080 -53.03 270 -75.23 0.0001
2021-08-16 2021-06-30 13F LIFEMD COM 53216B104 92,544 10,735 13.12 1,090 -15.77 0.0002
2021-05-21 2021-03-31 13F/A-1 LIFEMD COM 53216B104 81,809 81,809 1,294 0.0003
2021-05-17 2021-03-31 13F LIFEMD COM 53216B104 81,809 81,809 1,294 0.0003
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-15 2026-03-31 13F LIFEMD COM Call 155,600 48.19 562 56.70 n/a n/a n/a
2026-02-17 2025-12-31 13F LIFEMD COM Call 105,000 -20.69 358 -60.13 n/a n/a n/a
2025-11-14 2025-09-30 13F LIFEMD COM Call 132,400 -47.83 899 -74.02 n/a n/a n/a
2025-08-14 2025-06-30 13F LIFEMD COM Call 253,800 347.62 3,457 1,022.08 n/a n/a n/a
2025-05-15 2025-03-31 13F LIFEMD COM Call 56,700 81.73 308 100.00 n/a n/a n/a
2025-02-14 2024-12-31 13F LIFEMD COM Call 31,200 -14.05 154 -18.95 n/a n/a n/a
2024-11-14 2024-09-30 13F LIFEMD COM Call 36,300 -38.99 190 -53.43 n/a n/a n/a
2024-08-14 2024-06-30 13F LIFEMD COM Call 59,500 -42.06 408 -61.33 n/a n/a n/a
2024-05-15 2024-03-31 13F LIFEMD COM Call 102,700 155.47 1,056 216.82 n/a n/a n/a
2024-02-14 2023-12-31 13F LIFEMD COM Call 40,200 71.79 333 128.08 n/a n/a n/a
2023-11-14 2023-09-30 13F LIFEMD COM Call 23,400 56.00 146 124.62 n/a n/a n/a
2023-08-14 2023-06-30 13F LIFEMD COM Call 15,000 257.14 65 828.57 n/a n/a n/a
2023-05-15 2023-03-31 13F LIFEMD COM Call 4,200 -79.61 7 -82.05 n/a n/a n/a
2023-02-14 2022-12-31 13F LIFEMD COM Call 20,600 -44.32 40 -46.58 n/a n/a n/a
2022-11-14 2022-09-30 13F LIFEMD COM Call 37,000 9.79 73 5.80 n/a n/a n/a
2022-08-15 2022-06-30 13F LIFEMD COM Call 33,700 -31.36 69 -60.12 n/a n/a n/a
2022-05-16 2022-03-31 13F LIFEMD COM Call 49,100 -5.39 173 -13.93 n/a n/a n/a
2022-02-14 2021-12-31 13F LIFEMD COM Call 51,900 -55.37 201 -72.16 n/a n/a n/a
2021-11-15 2021-09-30 13F LIFEMD Cmn Call 116,300 -30.28 722 -63.26 n/a n/a n/a
2021-08-16 2021-06-30 13F LIFEMD COM Call 166,800 -26.58 1,965 -45.33 n/a n/a n/a
2021-05-21 2021-03-31 13F/A LIFEMD COM Call 227,200 3,594 n/a n/a n/a
2021-05-17 2021-03-31 13F LIFEMD COM Call 227,200 3,594 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-15 2026-03-31 13F LIFEMD COM Put 103,900 -32.97 375 -28.98 n/a n/a n/a
2026-02-17 2025-12-31 13F LIFEMD COM Put 155,000 -17.29 529 -58.49 n/a n/a n/a
2025-11-14 2025-09-30 13F LIFEMD COM Put 187,400 57.35 1,272 -21.58 n/a n/a n/a
2025-08-14 2025-06-30 13F LIFEMD COM Put 119,100 8.08 1,622 170.78 n/a n/a n/a
2025-05-15 2025-03-31 13F LIFEMD COM Put 110,200 153.33 599 178.60 n/a n/a n/a
2025-02-14 2024-12-31 13F LIFEMD COM Put 43,500 155.88 215 141.57 n/a n/a n/a
2024-11-14 2024-09-30 13F LIFEMD COM Put 17,000 47.83 89 14.10 n/a n/a n/a
2024-08-14 2024-06-30 13F LIFEMD COM Put 11,500 -50.00 79 -66.95 n/a n/a n/a
2024-05-15 2024-03-31 13F LIFEMD COM Put 23,000 -1.71 236 22.28 n/a n/a n/a
2024-02-14 2023-12-31 13F LIFEMD COM Put 23,400 -17.61 194 9.04 n/a n/a n/a
2023-11-14 2023-09-30 13F LIFEMD COM Put 28,400 2,084.62 178 3,440.00 n/a n/a n/a
2023-08-14 2023-06-30 13F LIFEMD COM Put 1,300 -90.71 6 -78.26 n/a n/a n/a
2023-05-15 2023-03-31 13F LIFEMD COM Put 14,000 -46.97 24 -54.90 n/a n/a n/a
2023-02-14 2022-12-31 13F LIFEMD COM Put 26,400 -12.00 51 -13.56 n/a n/a n/a
2022-11-14 2022-09-30 13F LIFEMD COM Put 30,000 -35.34 59 -37.89 n/a n/a n/a
2022-08-15 2022-06-30 13F LIFEMD COM Put 46,400 -13.43 95 -49.74 n/a n/a n/a
2022-05-16 2022-03-31 13F LIFEMD COM Put 53,600 -4.63 189 -12.90 n/a n/a n/a
2022-02-14 2021-12-31 13F LIFEMD COM Put 56,200 -21.94 217 -51.45 n/a n/a n/a
2021-11-15 2021-09-30 13F LIFEMD Cmn Put 72,000 -71.36 447 -84.90 n/a n/a n/a
2021-08-16 2021-06-30 13F LIFEMD COM Put 251,400 32.53 2,961 -1.33 n/a n/a n/a
2021-05-21 2021-03-31 13F/A LIFEMD COM Put 189,700 3,001 n/a n/a n/a
2021-05-17 2021-03-31 13F LIFEMD COM Put 189,700 3,001 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.