Celsius Holdings, Inc.
US ˙ NasdaqCM ˙ US15118V2079

SecurityCELH / Celsius Holdings, Inc.
InstitutionAdvisor Group Holdings, Inc.
Latest Disclosed Ownership189,613 shares
Latest Disclosed Value $ 6,727,472
Advisor Group Holdings, Inc. ownership in CELH / Celsius Holdings, Inc.

On May 15, 2026 - Advisor Group Holdings, Inc. filed a 13F-HR form disclosing ownership of 189,613 shares of Celsius Holdings, Inc. (US:CELH) valued at $6,727,469 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 125,718 shares of Celsius Holdings, Inc.. This represents a change in shares of 50.82% during the quarter. The current value of the position is $5,333,814 USD.

Advisor Group Holdings, Inc. has a history of taking positions in derivatives of the underlying security (CELH) in the form of stock options. The firm currently holds call options representing 1 of underlying shares valued at $585 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

CELH / Celsius Holdings, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F CELSIUS HLDGS COM NEW 15118V207 189,613 63,895 50.82 6,727 16.99 0.0057
2026-02-17 2025-12-31 13F CELSIUS HLDGS COM NEW 15118V207 125,718 -45,824 -26.71 5,750 -45.64 0.0084
2025-11-14 2025-09-30 13F CELSIUS HLDGS COM NEW 15118V207 171,542 20,855 13.84 10,578 51.35 0.0148
2025-09-04 2025-06-30 13F/A-1 ELSIUS HLDGS COM NEW 15118V207 150,687 65,962 77.85 6,990 131.65 0.0124
2025-08-13 2025-06-30 13F ELSIUS HLDGS COM NEW 15118V207 50,908 -33,817 1,605 0.0035
2025-05-12 2025-03-31 13F CELSIUS HLDGS COM NEW 15118V207 84,725 37,543 79.57 3,018 142.91 0.0067
2025-06-06 2024-12-31 13F/A-1 CELSIUS HLDGS COM NEW 15118V207 47,182 -62,305 -56.91 1,243 -63.82 0.0028
2025-02-07 2024-12-31 13F CELSIUS HLDGS COM NEW 15118V207 105,669 -3,818 3,266 0.0083
2024-11-13 2024-09-30 13F CELSIUS HLDGS COM NEW 15118V207 109,487 -12,897 -10.54 3,433 -50.86 0.0077
2024-08-13 2024-06-30 13F CELSIUS HLDGS COM NEW 15118V207 122,384 -8,712 -6.65 6,986 -35.73 0.0165
2024-05-10 2024-03-31 13F CELSIUS HLDGS COM NEW 15118V207 131,096 62,964 92.41 10,870 192.65 0.0243
2024-02-12 2023-12-31 13F CELSIUS HLDGS COM NEW 15118V207 68,132 4,440 6.97 3,714 -66.02 0.0065
2023-11-13 2023-09-30 13F CELSIUS HLDGS COM NEW 15118V207 63,692 39,362 161.78 10,929 201.07 0.0162
2023-08-21 2023-06-30 13F/A-1 CELSIUS HLDGS COM NEW 15118V207 24,330 13,773 130.46 3,630 278.91 0.0065
2023-08-10 2023-06-30 13F CELSIUS HLDGS COM NEW 15118V207 24,330 13,773 3,630 0.0010
2023-05-12 2023-03-31 13F CELSIUS HLDGS COM NEW 15118V207 10,557 -2,715 -20.46 958 -30.58 0.0018
2023-02-10 2022-12-31 13F CELSIUS HLDGS COM NEW 15118V207 13,272 -2,834 -17.60 1,380 -5.41 0.0028
2022-11-14 2022-09-30 13F CELSIUS HLDGS COM NEW 15118V207 16,106 -1,555 -8.80 1,459 26.43 0.0033
2022-08-10 2022-06-30 13F CELSIUS HLDGS COM NEW 15118V207 17,661 12,671 253.93 1,154 33.72 0.0025
2022-05-04 2022-03-31 13F CELSIUS HLDGS COM NEW 15118V207 4,990 -11,410 -69.57 863 -29.72 0.0017
2022-02-03 2021-12-31 13F CELSIUS HLDGS COM NEW 15118V207 16,400 -13,505 -45.16 1,228 -54.92 0.0023
2021-11-05 2021-09-30 13F CELSIUS HLDGS COM NEW 15118V207 29,905 13,822 85.94 2,724 127.57 0.0057
2021-08-02 2021-06-30 13F CELSIUS HLDGS COM NEW 15118V207 16,083 5,571 53.00 1,197 133.79 0.0026
2021-05-13 2021-03-31 13F CELSIUS HLDGS COM NEW 15118V207 10,512 -22,761 -68.41 512 -69.43 0.0012
2021-02-10 2020-12-31 13F CELSIUS HLDGS COM NEW 15118V207 33,273 28,730 632.40 1,675 1,526.21 0.0045
2020-11-12 2020-09-30 13F CELSIUS HLDGS COM NEW 15118V207 4,543 -13,613 -74.98 103 -51.87 0.0003
2020-08-14 2020-06-30 13F CELSIUS HLDGS COM NEW 15118V207 18,156 18,006 12,004.00 214 0.0007
2020-05-18 2020-03-31 13F CELSIUS HLDGS COM NEW 15118V207 150 150 0 0.0000
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-15 2026-03-31 13F CELSIUS HLDGS CALL Call 1 0.00 1 -100.00 n/a n/a n/a
2026-02-17 2025-12-31 13F CELSIUS HLDGS CALL Call 1 0.00 1 -50.00 n/a n/a n/a
2025-11-14 2025-09-30 13F CELSIUS HLDGS CALL Call 1 3 n/a n/a n/a
2025-09-04 2025-06-30 13F/A CELSIUS HLDGS CALL Call 0 -100.00 0 -100.00 n/a n/a n/a
2025-08-13 2025-06-30 13F CELSIUS HLDGS CALL Call 0 0 n/a n/a n/a
2025-05-12 2025-03-31 13F CELSIUS HLDGS CALL Call 5 66.67 1 n/a n/a n/a
2025-02-07 2024-12-31 13F CELSIUS HLDGS CALL Call 3 0.00 1 n/a n/a n/a
2024-11-13 2024-09-30 13F CELSIUS HLDGS CALL Call 3 0.00 1 -100.00 n/a n/a n/a
2024-08-13 2024-06-30 13F CELSIUS HLDGS CALL Call 3 0.00 6 -53.85 n/a n/a n/a
2024-05-10 2024-03-31 13F CELSIUS HLDGS CALL Call 3 0.00 14 116.67 n/a n/a n/a
2024-02-12 2023-12-31 13F CELSIUS HLDGS INC CALL COM NEW Call 3 200.00 6 -14.29 n/a n/a n/a
2023-11-13 2023-09-30 13F CELSIUS HLDGS INC CALL COM NEW Call 1 0.00 7 40.00 n/a n/a n/a
2023-08-21 2023-06-30 13F/A CELSIUS HLDGS INC CALL COM NEW Call 1 6 n/a n/a n/a
2023-08-10 2023-06-30 13F CELSIUS HLDGS INC CALL COM NEW Call 1 6 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.