Meta Platforms, Inc.
MX ˙ BMV ˙ US30303M1027
SecurityMX:META / Meta Platforms, Inc.
InstitutionWillis Investment Counsel
Latest Disclosed Ownership15,945 shares
Latest Disclosed Value $ 9,122,613
Willis Investment Counsel reports 7.53% decrease in ownership of META / Meta Platforms, Inc.

On May 5, 2026 - Willis Investment Counsel filed a 13F-HR form disclosing ownership of 15,945 shares of Meta Platforms, Inc. (MX:META) valued at $9,122,613 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 22, 2026 disclosing 17,244 shares of Meta Platforms, Inc.. This represents a change in shares of -7.53% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F Meta Platforms COM 30303M102 15,945 -1,299 -7.53 9,123 -19.86 0.4982
2026-01-22 2025-12-31 13F Meta Platforms COM 30303M102 17,244 1,143 7.10 11,383 -3.74 0.5882
2025-11-05 2025-09-30 13F Meta Platforms COM 30303M102 16,101 15,037 1,413.25 11,824 1,406.24 0.6467
2025-08-12 2025-06-30 13F Meta Platforms COM 30303M102 1,064 1,064 785 0.0460
2024-03-07 2023-06-30 13F/A-1 Meta Platforms COM 30303M102 0 -6,814 -100.00 0 -100.00
2023-07-11 2023-06-30 13F Meta Platforms COM 30303M102 0 -6,814 0
2024-03-07 2023-03-31 13F/A-1 Meta Platforms COM 30303M102 6,814 229 3.48 1,444 82.32 0.0943
2023-04-18 2023-03-31 13F Meta Platforms COM 30303M102 6,814 229 1,444 0.0931
2023-01-18 2022-12-31 13F Meta Platforms COM 30303M102 6,585 4,560 225.19 792 188.00 0.0507
2022-10-12 2022-09-30 13F Meta Platforms COM 30303M102 2,025 -6,838 -77.15 275 -80.76 0.0200
2022-08-08 2022-06-30 13F Meta Platforms COM 30303M102 8,863 -266 -2.91 1,429 -29.61 0.0876
2022-05-16 2022-03-31 13F Facebook COM 30303M102 9,129 -747 -7.56 2,030 -38.89 0.1073
2022-02-14 2021-12-31 13F Facebook COM 30303M102 9,876 -139 -1.39 3,322 -2.27 0.1749
2021-11-17 2021-09-30 13F Facebook COM 30303M102 10,015 -337 -3.26 3,399 -5.56 0.1942
2021-08-13 2021-06-30 13F Facebook COM 30303M102 10,352 28 0.27 3,599 18.35 0.2126
2021-05-17 2021-03-31 13F Facebook COM 30303M102 10,324 -9,991 -49.18 3,041 -45.20 0.1847
2021-02-11 2020-12-31 13F Facebook COM 30303M102 20,315 0 0.00 5,549 4.28 0.3795
2020-11-12 2020-09-30 13F Facebook COM 30303M102 20,315 0 0.00 5,321 15.35 0.4767
2020-08-14 2020-06-30 13F Facebook COM 30303M102 20,315 -4,000 -16.45 4,613 13.73 0.3579
2020-05-13 2020-03-31 13F Facebook COM 30303M102 24,315 -4,400 -15.32 4,056 -31.18 0.3366
2020-02-13 2019-12-31 13F Facebook COM 30303M102 28,715 -250 -0.86 5,894 14.27 0.3812
2019-11-15 2019-09-30 13F Facebook COM 30303M102 28,965 0 0.00 5,158 -7.73 0.3454
2019-08-14 2019-06-30 13F Facebook COM 30303M102 28,965 -234,435 -89.00 5,590 -67.00 0.3785
2019-05-14 2019-03-31 13F Fastenal COM 30303M102 263,400 232,435 750.64 16,939 317.32 1.1652
2019-02-14 2018-12-31 13F Facebook COM 30303M102 30,965 0 0.00 4,059 -20.30 0.3019
2018-11-15 2018-09-30 13F Facebook COM 30303M102 30,965 6,900 28.67 5,093 8.92 0.3507
2018-08-14 2018-06-30 13F Facebook COM 30303M102 24,065 0 0.00 4,676 21.61 0.3438
2018-05-11 2018-03-31 13F Facebook COM 30303M102 24,065 -15 -0.06 3,845 -9.51 0.2965
2018-02-14 2017-12-31 13F Facebook COM 30303M102 24,080 15 0.06 4,249 3.33 0.2984
2017-11-13 2017-09-30 13F Facebook COM 30303M102 24,065 0 0.00 4,112 13.18 0.2966
2017-08-11 2017-06-30 13F Facebook COM 30303M102 24,065 0 0.00 3,633 6.29 0.2746
2017-05-15 2017-03-31 13F Facebook COM 30303M102 24,065 -13 -0.05 3,418 23.39 0.2562
2017-02-14 2016-12-31 13F Facebook COM 30303M102 24,078 0 0.00 2,770 -10.30 0.2067
2016-11-14 2016-09-30 13F Facebook COM 30303M102 24,078 13 0.05 3,088 12.29 0.2472
2016-08-11 2016-06-30 13F Facebook COM 30303M102 24,065 -1 -0.00 2,750 0.15 0.2343
2016-05-12 2016-03-31 13F Facebook COM 30303M102 24,066 26 0.11 2,746 9.14 0.2410
2016-02-12 2015-12-31 13F Facebook COM 30303M102 24,040 12,040 100.33 2,516 133.18 0.2289
2015-11-10 2015-09-30 13F Facebook COM 30303M102 12,000 12,000 0.00 1,079 0.1055
2015-08-13 2015-06-30 13F Facebook COM 30303M102 0 -12,000 -100.00 0 -100.00
2015-05-14 2015-03-31 13F Facebook COM 30303M102 12,000 -10,000 -45.45 987 -42.48 0.0915
2015-02-17 2014-12-31 13F Facebook COM 30303M102 22,000 0 0.00 1,716 -1.32 0.1607
2014-11-14 2014-09-30 13F Facebook COM 30303M102 22,000 -13,000 -37.14 1,739 -26.16 0.1829
2014-08-15 2014-06-30 13F Facebook COM 30303M102 35,000 0 0.00 2,355 11.72 0.2298
2014-05-16 2014-03-31 13F Facebook COM 30303M102 35,000 -13,351 -27.61 2,108 -20.21 0.2136
2014-02-11 2013-12-31 13F Facebook COM 30303M102 48,351 -62,000 -56.18 2,642 -3.79 0.1227
2013-11-18 2013-09-30 13F Facebook COM 30303M102 110,351 0 0.00 2,746 0.00 0.3135
2013-08-13 2013-06-30 13F Facebook COM 30303M102 110,351 110,351 2,746 0.3135
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.