Alphabet Inc.
MX ˙ BMV ˙ US02079K1079
SecurityMX:GOOG / Alphabet Inc.
InstitutionAffiance Financial, LLC
Latest Disclosed Ownership14,148 shares
Latest Disclosed Value $ 4,058,566
Affiance Financial, LLC ownership in GOOG / Alphabet Inc.

On April 14, 2026 - Affiance Financial, LLC filed a 13F-HR form disclosing ownership of 14,148 shares of Alphabet Inc. (MX:GOOG) valued at $4,058,566 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 21, 2026 disclosing 9,527 shares of Alphabet Inc.. This represents a change in shares of 0.00% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-14 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 14,148 0 0.00 4,059 -8.58 0.6577
2026-01-21 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 14,148 -330 -2.28 4,440 25.89 0.7140
2025-10-14 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 14,478 0 0.00 3,526 37.31 0.6421
2025-07-10 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 14,478 0 0.00 2,568 13.58 0.5217
2025-04-09 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 14,478 201 1.41 2,262 -16.84 0.5266
2025-01-21 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 14,277 -93 -0.65 2,719 13.20 0.6498
2024-10-11 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 14,370 0 0.00 2,403 -8.84 0.5827
2024-08-01 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 14,370 -68 -0.47 2,636 19.88 0.6878
2024-04-15 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 14,438 -195 -1.33 2,198 6.60 0.5956
2024-01-10 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 14,633 300 2.09 2,062 9.16 0.6003
2023-10-11 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 14,333 -40 -0.28 1,890 8.69 0.9598
2023-07-12 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 14,373 -20 -0.14 1,739 16.18 0.8472
2023-04-18 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 14,393 47 0.33 1,497 17.61 0.7921
2023-01-20 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 14,346 -4,374 -23.37 1,273 -29.33 0.5159
2022-10-27 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 18,720 17,737 1,804.37 1,800 -16.28 1.0143
2022-07-14 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 983 -10 -1.01 2,150 -22.47 1.1593
2022-04-19 2022-03-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 993 -3 -0.30 2,773 -3.78 1.3480
2022-04-12 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 993 -3 2,773 1.3480
2022-02-01 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 996 166 20.00 2,882 30.29 1.2029
2021-10-12 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 830 0 0.00 2,212 6.35 0.9620
2021-07-14 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 830 -10 -1.19 2,080 19.68 0.8819
2021-04-21 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 840 -2 -0.24 1,738 17.83 0.7748
2021-01-25 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 842 26 3.19 1,475 23.02 0.7687
2020-10-13 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 816 -2 -0.24 1,199 3.72 0.6925
2020-07-13 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 818 211 34.76 1,156 63.74 0.6284
2020-04-14 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 607 15 2.53 706 -10.86 0.4867
2020-01-16 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 592 -40 -6.33 792 2.86 0.4368
2019-10-10 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 632 37 6.22 770 19.75 0.4674
2019-07-11 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 595 0 0.00 643 -7.88 0.3931
2019-04-15 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 595 -65 -9.85 698 2.05 0.4394
2019-01-11 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 660 -2 -0.30 684 -13.42 0.4519
2018-10-15 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 662 6 0.91 790 7.92 0.5208
2018-07-16 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 656 24 3.80 732 12.27 0.5597
2018-04-17 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 632 0 0.00 652 -1.36 0.5761
2018-01-19 2017-12-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 632 47 8.03 661 17.83 0.4893
2018-01-16 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 632 47 661 0.4893
2017-12-08 2017-09-30 13F ALPHABET CAP STK CL C 02079K107 585 11 1.92 561 7.47 0.4518
2017-12-08 2017-06-30 13F ALPHABET CAP STK CL C 02079K107 574 6 1.06 522 10.83 0.4158
2017-12-08 2017-03-31 13F ALPHABET CAP STK CL C 02079K107 568 -36 -5.96 471 1.07 0.3642
2017-12-08 2016-12-31 13F ALPHABET CAP STK CL C 02079K107 604 3 0.50 466 -0.21 0.3736
2017-12-08 2016-09-30 13F ALPHABET CAP STK CL C 02079K107 601 0 0.00 467 12.26 0.3796
2017-12-08 2016-06-30 13F ALPHABET CAP STK CL C 02079K107 601 16 2.74 416 -4.59 0.3518
2017-12-08 2016-03-31 13F ALPHABET CAP STK CL C 02079K107 585 4 0.69 436 -1.13 0.4177
2017-12-11 2015-12-31 13F ALPHABET CAP STK CL C 02079K107 581 581 441 0.4529
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.