Apple Inc.
CO ˙ BVC ˙ US0378331005
DETTE SYMBOL ER IKKE LÆNGERE AKTIVT
SecurityCO:AAPL / Apple Inc.
InstitutionFrancis Financial, Inc.
Latest Disclosed Ownership22,434 shares
Latest Disclosed Value $ 5,693,615
Francis Financial, Inc. reports 0.47% decrease in ownership of AAPL / Apple Inc.

On May 7, 2026 - Francis Financial, Inc. filed a 13F-HR form disclosing ownership of 22,434 shares of Apple Inc. (CO:AAPL) valued at $5,693,615 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 11, 2026 disclosing 22,539 shares of Apple Inc.. This represents a change in shares of -0.47% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-07 2026-03-31 13F APPLE COM 037833100 22,434 -105 -0.47 5,694 -7.08 0.9564
2026-02-11 2025-12-31 13F APPLE COM 037833100 22,539 2,625 13.18 6,128 -9.56 1.1964
2025-11-06 2025-09-30 13F APPLE COM 037833100 19,914 2,178 12.28 6,775 86.23 1.2046
2025-08-08 2025-06-30 13F APPLE COM 037833100 17,736 183 1.04 3,639 -6.69 0.8364
2025-05-13 2025-03-31 13F APPLE COM 037833100 17,553 -6,328 -26.50 3,899 -13.03 0.9455
2025-02-14 2024-12-31 13F APPLE COM 037833100 23,881 5,329 28.72 4,483 3.73 1.1349
2024-11-01 2024-09-30 13F APPLE COM 037833100 18,552 1,298 7.52 4,323 18.93 1.1396
2024-07-12 2024-06-30 13F APPLE COM 037833100 17,254 1,352 8.50 3,634 33.31 1.1000
2024-04-18 2024-03-31 13F APPLE COM 037833100 15,902 975 6.53 2,727 -5.12 0.8791
2024-01-18 2023-12-31 13F APPLE COM 037833100 14,927 1,007 7.23 2,874 20.56 1.2333
2023-10-25 2023-09-30 13F APPLE COM 037833100 13,920 191 1.39 2,383 -10.51 1.2436
2023-07-27 2023-06-30 13F APPLE COM 037833100 13,729 -197 -1.41 2,663 15.98 1.4392
2023-05-04 2023-03-31 13F APPLE COM 037833100 13,926 1,755 14.42 2,296 45.22 1.5562
2023-02-08 2022-12-31 13F APPLE COM 037833100 12,171 200 1.67 1,581 -4.41 1.4709
2022-10-13 2022-09-30 13F APPLE COM 037833100 11,971 -40 -0.33 1,654 -9.96 1.6905
2022-09-08 2022-06-30 13F APPLE COM 037833100 12,011 9,890 466.29 1,837 416.01 1.6262
2018-05-08 2018-03-31 13F APPLE COM 037833100 2,121 -486 -18.64 356 -19.27 0.8177
2018-01-29 2017-12-31 13F APPLE COM 037833100 2,607 2,607 441 0.9514
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.