Apple Inc.
CO ˙ BVC ˙ US0378331005
DETTE SYMBOL ER IKKE LÆNGERE AKTIVT
SecurityCO:AAPL / Apple Inc.
InstitutionDemars Financial Group, LLC
Latest Disclosed Ownership23,901 shares
Latest Disclosed Value $ 6,065,853
Demars Financial Group, LLC reports 0.86% increase in ownership of AAPL / Apple Inc.

On April 29, 2026 - Demars Financial Group, LLC filed a 13F-HR form disclosing ownership of 23,901 shares of Apple Inc. (CO:AAPL) valued at $6,065,853 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 22, 2026 disclosing 23,697 shares of Apple Inc.. This represents a change in shares of 0.86% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-29 2026-03-31 13F APPLE COM 037833100 23,901 204 0.86 6,066 -5.85 1.9971
2026-01-22 2025-12-31 13F APPLE COM 037833100 23,697 -1,692 -6.66 6,442 -0.34 2.1560
2025-10-30 2025-09-30 13F APPLE COM 037833100 25,389 387 1.55 6,465 26.03 2.2397
2025-07-30 2025-06-30 13F APPLE COM 037833100 25,002 -9,485,137 -99.74 5,130 12,111.90 1.9703
2025-04-18 2025-03-31 13F APPLE COM 037833100 9,510,139 -858,094 -8.28 43 2.44 1.2233
2025-02-13 2024-12-31 13F APPLE COM 037833100 10,368,233 10,326,812 24,931.34 41 -99.58 1.3330
2024-11-01 2024-09-30 13F APPLE COM 037833100 41,421 218 0.53 9,651 11.21 4.4018
2024-07-19 2024-06-30 13F APPLE COM 037833100 41,203 704 1.74 8,678 24.97 4.1586
2024-04-24 2024-03-31 13F APPLE COM 037833100 40,499 -780 -1.89 6,945 -12.62 3.4205
2024-02-01 2023-12-31 13F APPLE COM 037833100 41,279 15,770 61.82 7,947 81.98 4.2487
2023-10-18 2023-09-30 13F APPLE COM 037833100 25,509 -1,266 -4.73 4,367 -15.91 2.4981
2023-07-20 2023-06-30 13F APPLE COM 037833100 26,775 -356 -1.31 5,193 16.10 2.8841
2023-04-20 2023-03-31 13F APPLE COM 037833100 27,131 -1,332 -4.68 4,474 20.96 2.4656
2023-02-14 2022-12-31 13F APPLE COM 037833100 28,463 -2,039 -6.68 3,698 -12.27 2.0392
2022-10-21 2022-09-30 13F APPLE COM 037833100 30,502 267 0.88 4,215 1.96 2.5044
2022-07-22 2022-06-30 13F APPLE COM 037833100 30,235 3,110 11.47 4,134 -12.71 2.3549
2022-04-27 2022-03-31 13F APPLE COM 037833100 27,125 -688 -2.47 4,736 -4.11 2.3830
2022-02-02 2021-12-31 13F APPLE COM 037833100 27,813 388 1.41 4,939 27.26 2.6136
2021-10-15 2021-09-30 13F APPLE COM 037833100 27,425 -5,484 -16.66 3,881 -13.89 2.2868
2021-07-16 2021-06-30 13F APPLE COM 037833100 32,909 30 0.09 4,507 12.23 2.7118
2021-04-13 2021-03-31 13F APPLE COM 037833100 32,879 -375 -1.13 4,016 -8.98 2.7018
2021-01-25 2020-12-31 13F APPLE COM 037833100 33,254 -3,409 -9.30 4,412 3.91 3.1225
2020-10-21 2020-09-30 13F APPLE COM 037833100 36,663 27,253 289.62 4,246 23.68 3.2360
2020-09-15 2020-06-30 13F/A-1 APPLE COM 037833100 9,410 980 11.63 3,433 60.12 2.8487
2020-08-11 2020-06-30 13F APPLE COM 037833100 940,976 932,546 3,433 2,697,266.5918
2020-04-27 2020-03-31 13F APPLE COM 037833100 8,430 1,557 22.65 2,144 6.24 2.2402
2020-02-13 2019-12-31 13F APPLE COM 037833100 6,873 6,873 2,018 1.8234
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.