Visa Inc.
CH ˙ SWX ˙ US92826C8394
SecurityCH:V / Visa Inc.
InstitutionFirst Heartland Consultants, Inc.
Latest Disclosed Ownership6,075 shares
Latest Disclosed Value $ 1,836,039
First Heartland Consultants, Inc. reports 2.57% decrease in ownership of V / Visa Inc.

On April 8, 2026 - First Heartland Consultants, Inc. filed a 13F-HR form disclosing ownership of 6,075 shares of Visa Inc. (CH:V) valued at $1,836,039 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 9, 2026 disclosing 6,235 shares of Visa Inc.. This represents a change in shares of -2.57% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-08 2026-03-31 13F VISA COM CL A 92826C839 6,075 -160 -2.57 1,836 -16.01 0.1407
2026-01-09 2025-12-31 13F VISA COM CL A 92826C839 6,235 -316 -4.82 2,187 -2.24 0.1657
2025-11-10 2025-09-30 13F VISA COM CL A 92826C839 6,551 -300 -4.38 2,236 -8.06 0.1804
2025-08-15 2025-06-30 13F VISA COM CL A 92826C839 6,851 -49 -0.71 2,432 0.58 0.2164
2025-05-07 2025-03-31 13F VISA COM CL A 92826C839 6,900 -156 -2.21 2,418 8.43 0.2496
2025-02-18 2024-12-31 13F VISA COM CL A 92826C839 7,056 -470 -6.25 2,230 111,400.00 0.2287
2024-11-05 2024-09-30 13F VISA COM CL A 92826C839 7,526 -1,265 -14.39 2 0.00 0.2225
2024-07-25 2024-06-30 13F VISA COM CL A 92826C839 8,791 124 1.43 2 0.00 0.1610
2024-05-07 2024-03-31 13F VISA COM CL A 92826C839 8,667 532 6.54 2 0.00 0.2511
2024-02-08 2023-12-31 13F VISA COM CL A 92826C839 8,135 -390 -4.57 2 100.00 0.2554
2023-11-09 2023-09-30 13F VISA COM CL A 92826C839 8,525 86 1.02 2 -99.95 0.2472
2023-07-26 2023-06-30 13F VISA COM CL A 92826C839 8,439 -345 -3.93 2,004 1.21 0.2598
2023-04-17 2023-03-31 13F VISA COM CL A 92826C839 8,784 -248 -2.75 1,981 5.54 0.2978
2023-01-13 2022-12-31 13F VISA COM CL A 92826C839 9,032 419 4.86 1,877 22.61 0.3023
2022-10-20 2022-09-30 13F VISA COM CL A 92826C839 8,613 -238 -2.69 1,530 -12.17 0.1313
2022-07-12 2022-06-30 13F VISA COM CL A 92826C839 8,851 -20 -0.23 1,742 -11.44 0.2729
2022-04-21 2022-03-31 13F VISA COM CL A 92826C839 8,871 -2,454 -21.67 1,967 -19.85 0.3047
2022-02-11 2021-12-31 13F VISA COM CL A 92826C839 11,325 3,590 46.41 2,454 42.43 0.0935
2021-11-15 2021-09-30 13F VISA COM CL A 92826C839 7,735 160 2.11 1,723 -2.71 0.2621
2021-08-16 2021-06-30 13F VISA COM CL A 92826C839 7,575 346 4.79 1,771 15.68 0.2683
2021-05-17 2021-03-31 13F VISA COM CL A 92826C839 7,229 350 5.09 1,531 1.73 0.2433
2021-01-29 2020-12-31 13F VISA COM CL A 92826C839 6,879 -404 -5.55 1,505 3.37 0.2502
2020-10-21 2020-09-30 13F VISA COM CL A 92826C839 7,283 -614 -7.78 1,456 -4.52 0.2760
2020-07-16 2020-06-30 13F VISA COM CL A 92826C839 7,897 472 6.36 1,525 27.51 0.3007
2020-05-14 2020-03-31 13F VISA COM CL A 92826C839 7,425 -1,061 -12.50 1,196 -25.02 0.3080
2020-02-13 2019-12-31 13F VISA COM CL A 92826C839 8,486 -42 -0.49 1,595 8.73 0.3140
2019-11-18 2019-09-30 13F VISA COM CL A 92826C839 8,528 535 6.69 1,467 5.77 0.3148
2019-08-12 2019-06-30 13F VISA COM CL A 92826C839 7,993 -352 -4.22 1,387 6.45 0.3332
2019-05-15 2019-03-31 13F VISA COM CL A 92826C839 8,345 -236 -2.75 1,303 15.11 0.3652
2019-02-12 2018-12-31 13F VISA COM CL A 92826C839 8,581 -162 -1.85 1,132 -13.72 0.4227
2018-11-15 2018-09-30 13F VISA COM CL A 92826C839 8,743 -183 -2.05 1,312 11.00 0.4105
2018-08-09 2018-06-30 13F VISA COM CL A 92826C839 8,926 166 1.89 1,182 12.79 0.4167
2018-05-15 2018-03-31 13F VISA COM CL A 92826C839 8,760 123 1.42 1,048 6.40 0.3139
2018-02-26 2017-12-31 13F VISA COM CL A 92826C839 8,637 286 3.42 985 12.06 0.2963
2017-11-15 2017-09-30 13F VISA COM CL A 92826C839 8,351 791 10.46 879 23.98 0.2138
2017-07-26 2017-06-30 13F VISA COM CL A 92826C839 7,560 804 11.90 709 18.17 0.1838
2017-05-12 2017-03-31 13F VISA COM CL A 92826C839 6,756 1,044 18.28 600 34.53 0.1674
2017-02-16 2016-12-31 13F VISA COM CL A 92826C839 5,712 -697 -10.88 446 -15.85 0.1354
2016-11-23 2016-09-30 13F VISA COM CL A 92826C839 6,409 -1,603 -20.01 530 -99.91 0.1539
2016-08-12 2016-06-30 13F VISA COM CL A 92826C839 8,012 5,061 171.50 594,219 262,828.76 65.1466
2016-05-10 2016-03-31 13F VISA COM CL A 92826C839 2,951 2,951 0.00 226 0.0859
2016-02-05 2015-12-31 13F VISA COM CL A 92826C839 0 -3,200 -100.00 0 -100.00
2015-11-12 2015-09-30 13F VISA COM CL A 92826C839 3,200 3,200 223 0.0931
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.