Netflix, Inc.
CH ˙ SWX ˙ US64110L1061
SecurityCH:NFLX / Netflix, Inc.
InstitutionGM Advisory Group, Inc.
Latest Disclosed Ownership55,599 shares
Latest Disclosed Value $ 5,345,844
GM Advisory Group, Inc. reports 1.91% increase in ownership of NFLX / Netflix, Inc.

On April 28, 2026 - GM Advisory Group, Inc. filed a 13F-HR form disclosing ownership of 55,599 shares of Netflix, Inc. (CH:NFLX) valued at $5,345,844 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 54,557 shares of Netflix, Inc.. This represents a change in shares of 1.91% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-28 2026-03-31 13F Netflix Inc Com Com 64110L106 55,599 1,042 1.91 5,346 4.50 0.1977
2026-02-13 2025-12-31 13F Netflix Inc Com COM 64110L106 54,557 49,558 991.36 5,115 -14.65 0.2004
2025-11-19 2025-09-30 13F NETFLIX COM 64110L106 4,999 -89 -1.75 5,993 -12.04 0.2548
2025-08-13 2025-06-30 13F NETFLIX COM 64110L106 5,088 1,217 31.44 6,813 88.78 0.3368
2025-05-14 2025-03-31 13F NETFLIX COM 64110L106 3,871 27 0.70 3,610 5.34 0.1949
2025-02-11 2024-12-31 13F NETFLIX COM 64110L106 3,844 -10 -0.26 3,426 25.36 0.1896
2024-11-12 2024-09-30 13F NETFLIX COM 64110L106 3,854 -193 -4.77 2,734 0.07 0.1638
2024-08-12 2024-06-30 13F NETFLIX COM 64110L106 4,047 -56 -1.36 2,731 9.63 0.1762
2024-05-09 2024-03-31 13F NETFLIX COM 64110L106 4,103 1,772 76.02 2,492 119.66 0.1747
2024-02-12 2023-12-31 13F NETFLIX COM 64110L106 2,331 2 0.09 1,135 29.01 0.0857
2023-11-14 2023-09-30 13F NETFLIX COM 64110L106 2,329 -5 -0.21 879 -14.49 0.0719
2023-08-14 2023-06-30 13F NETFLIX COM 64110L106 2,334 76 3.37 1,028 31.79 0.0851
2023-05-12 2023-03-31 13F NETFLIX COM 64110L106 2,258 -187 -7.65 780 8.33 0.0710
2023-02-13 2022-12-31 13F NETFLIX COM 64110L106 2,445 -2,382 -49.35 721 -36.62 0.0769
2022-11-14 2022-09-30 13F NETFLIX COM 64110L106 4,827 2,246 87.02 1,136 151.88 0.1429
2022-08-15 2022-06-30 13F NETFLIX COM 64110L106 2,581 -2,873 -52.68 451 -77.92 0.0703
2022-05-13 2022-03-31 13F NETFLIX COM 64110L106 5,454 1,912 53.98 2,043 -4.26 0.2430
2022-02-10 2021-12-31 13F NETFLIX COM 64110L106 3,542 17 0.48 2,134 -0.79 0.1901
2021-11-12 2021-09-30 13F NETFLIX COM 64110L106 3,525 70 2.03 2,151 17.86 0.2169
2021-08-16 2021-06-30 13F NETFLIX COM 64110L106 3,455 -393 -10.21 1,825 -9.07 0.1872
2021-05-13 2021-03-31 13F NETFLIX COM 64110L106 3,848 -759 -16.47 2,007 -19.43 0.2408
2021-02-12 2020-12-31 13F NETFLIX COM 64110L106 4,607 -140 -2.95 2,491 4.93 0.3337
2020-11-12 2020-09-30 13F NETFLIX COM 64110L106 4,747 -56 -1.17 2,374 8.60 0.3632
2020-08-13 2020-06-30 13F NETFLIX COM 64110L106 4,803 -928 -16.19 2,186 1.58 0.4043
2020-05-13 2020-03-31 13F NETFLIX COM 64110L106 5,731 2,481 76.34 2,152 104.56 0.5860
2020-02-14 2019-12-31 13F NETFLIX COM 64110L106 3,250 -203 -5.88 1,052 13.85 0.3257
2019-11-14 2019-09-30 13F NETFLIX COM 64110L106 3,453 -200 -5.47 924 -31.15 0.2874
2019-08-09 2019-06-30 13F NETFLIX COM 64110L106 3,653 0 0.00 1,342 2.99 0.4217
2019-05-14 2019-03-31 13F NETFLIX COM 64110L106 3,653 100 2.81 1,303 37.01 0.4282
2019-02-13 2018-12-31 13F NETFLIX COM 64110L106 3,553 0 0.00 951 -28.44 0.3539
2018-11-13 2018-09-30 13F NETFLIX COM 64110L106 3,553 -150 -4.05 1,329 -8.28 0.4166
2018-08-14 2018-06-30 13F NETFLIX COM 64110L106 3,703 180 5.11 1,449 39.19 0.4303
2018-05-14 2018-03-31 13F NETFLIX COM 64110L106 3,523 307 9.55 1,041 68.72 0.3142
2018-02-09 2017-12-31 13F NETFLIX COM 64110L106 3,216 103 3.31 617 9.20 0.1679
2017-11-13 2017-09-30 13F NETFLIX COM 64110L106 3,113 0 0.00 565 21.51 0.1720
2017-08-11 2017-06-30 13F NETFLIX COM 64110L106 3,113 0 0.00 465 1.09 0.1464
2017-05-12 2017-03-31 13F NETFLIX COM 64110L106 3,113 63 2.07 460 21.69 0.1572
2017-02-13 2016-12-31 13F NETFLIX COM 64110L106 3,050 3,050 378 0.1321
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.