Netflix, Inc.
CH ˙ SWX ˙ US64110L1061
SecurityCH:NFLX / Netflix, Inc.
InstitutionBlue Chip Partners, Inc.
Latest Disclosed Ownership3,980 shares
Latest Disclosed Value $ 382,677
Blue Chip Partners, Inc. reports 2.45% decrease in ownership of NFLX / Netflix, Inc.

On May 15, 2026 - Blue Chip Partners, Inc. filed a 13F-HR form disclosing ownership of 3,980 shares of Netflix, Inc. (CH:NFLX) valued at $382,677 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 4,080 shares of Netflix, Inc.. This represents a change in shares of -2.45% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F NETFLIX COM 64110L106 3,980 -100 -2.45 383 0.00 0.0275
2026-02-17 2025-12-31 13F NETFLIX COM 64110L106 4,080 3,701 976.52 383 -15.86 0.0277
2025-11-17 2025-09-30 13F NETFLIX COM 64110L106 379 13 3.55 454 -7.35 0.0340
2025-08-15 2025-06-30 13F NETFLIX COM 64110L106 366 141 62.67 490 134.45 0.0399
2025-05-15 2025-03-31 13F NETFLIX COM 64110L106 225 225 210 0.0181
2025-01-31 2024-12-31 13F NETFLIX COM 64110L106 0 -222 -100.00 0 -100.00
2024-11-04 2024-09-30 13F NETFLIX COM 64110L106 222 35 18.72 157 24.60 0.0137
2024-07-29 2024-06-30 13F NETFLIX COM 64110L106 187 7 3.89 126 15.60 0.0117
2024-04-25 2024-03-31 13F NETFLIX COM 64110L106 180 180 109 0.0106
2022-08-01 2022-06-30 13F NETFLIX COM 64110L106 0 -1,018 -100.00 0 -100.00
2022-05-04 2022-03-31 13F NETFLIX COM 64110L106 1,018 -10 -0.97 381 -38.45 0.0474
2022-02-08 2021-12-31 13F NETFLIX COM 64110L106 1,028 289 39.11 619 37.25 0.0777
2021-11-02 2021-09-30 13F NETFLIX COM 64110L106 739 524 243.72 451 295.61 0.0634
2021-08-03 2021-06-30 13F NETFLIX COM 64110L106 215 -382 -63.99 114 -63.34 0.0163
2021-05-04 2021-03-31 13F NETFLIX COM 64110L106 597 131 28.11 311 23.41 0.0478
2021-02-05 2020-12-31 13F NETFLIX COM 64110L106 466 37 8.62 252 17.21 0.0395
2020-10-27 2020-09-30 13F NETFLIX COM 64110L106 429 126 41.58 215 55.80 0.0383
2020-07-30 2020-06-30 13F NETFLIX COM 64110L106 303 0 0.00 138 21.05 0.0270
2020-05-08 2020-03-31 13F NETFLIX COM 64110L106 303 303 114 0.0283
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.