Netflix, Inc.
CH ˙ SWX ˙ US64110L1061
SecurityCH:NFLX / Netflix, Inc.
InstitutionAmeriprise Financial Inc
Latest Disclosed Ownership18,068,565 shares
Latest Disclosed Value $ 1,738,677,728
Ameriprise Financial Inc ownership in NFLX / Netflix, Inc.

On May 15, 2026 - Ameriprise Financial Inc filed a 13F-HR form disclosing ownership of 18,068,565 shares of Netflix, Inc. (CH:NFLX) valued at $1,738,677,728 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 12,381,376 shares of Netflix, Inc.. This represents a change in shares of 45.93% during the quarter.

Ameriprise Financial Inc has a history of taking positions in derivatives of the underlying security (NFLX) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Institutional Put/Call Ratios
(Premium Subscription Required)

In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

CH:NFLX / Netflix, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F NETFLIX COM 64110L106 18,068,565 5,687,189 45.93 1,738,678 49.95 0.0745
2026-02-17 2025-12-31 13F NETFLIX COM 64110L106 12,381,376 11,193,717 942.50 1,159,474 -18.46 0.2620
2025-11-14 2025-09-30 13F NETFLIX COM 64110L106 1,187,659 175,283 17.31 1,422,035 4.60 0.3266
2025-08-14 2025-06-30 13F NETFLIX COM 64110L106 1,012,376 -17,555 -1.70 1,359,492 40.92 0.3351
2025-05-14 2025-03-31 13F NETFLIX COM 64110L106 1,029,931 -88,101 -7.88 964,737 -3.27 0.2604
2025-02-14 2024-12-31 13F NETFLIX COM 64110L106 1,118,032 -139,810 -11.12 997,326 11.73 0.2559
2024-11-14 2024-09-30 13F NETFLIX COM 64110L106 1,257,842 137,152 12.24 892,620 17.92 0.2289
2024-08-14 2024-06-30 13F NETFLIX COM 64110L106 1,120,690 57,567 5.41 756,945 17.04 0.2048
2024-05-15 2024-03-31 13F NETFLIX COM 64110L106 1,063,123 174,305 19.61 646,731 49.44 0.1780
2024-02-14 2023-12-31 13F NETFLIX COM 64110L106 888,818 613 0.07 432,775 29.33 0.1296
2023-11-14 2023-09-30 13F NETFLIX COM 64110L106 888,205 -35,503 -3.84 334,625 -17.76 0.1099
2023-08-14 2023-06-30 13F NETFLIX COM 64110L106 923,708 44,666 5.08 406,896 34.00 0.1276
2023-05-22 2023-03-31 13F/A-1 NETFLIX COM 64110L106 879,042 106,371 13.77 303,647 33.25 0.0996
2023-05-15 2023-03-31 13F NETAPP COM 64110L106 879,042 106,371 303,647 0.0184
2023-02-14 2022-12-31 13F NETFLIX COM 64110L106 772,671 51,687 7.17 227,874 33.66 0.0781
2022-11-14 2022-09-30 13F NETFLIX COM 64110L106 720,984 -44,947 -5.87 170,483 27.58 0.0630
2022-08-15 2022-06-30 13F NETFLIX COM 64110L106 765,931 -272,375 -26.23 133,629 -65.37 0.0466
2022-05-16 2022-03-31 13F NETFLIX COM 64110L106 1,038,306 416,340 66.94 385,866 4.54 0.1139
2022-02-14 2021-12-31 13F NETFLIX COM 64110L106 621,966 159,269 34.42 369,091 30.69 0.1021
2021-11-15 2021-09-30 13F NETFLIX COM 64110L106 462,697 -5,211 -1.11 282,413 14.27 0.0902
2021-08-16 2021-06-30 13F NETFLIX COM 64110L106 467,908 30,569 6.99 247,143 8.39 0.0764
2021-05-17 2021-03-31 13F NETFLIX COM 64110L106 437,339 35,721 8.89 228,015 5.01 0.0758
2021-02-12 2020-12-31 13F NETFLIX COM 64110L106 401,618 30,823 8.31 217,143 17.15 0.0770
2020-11-16 2020-09-30 13F NETFLIX COM 64110L106 370,795 -44,384 -10.69 185,350 -2.06 0.0754
2020-08-14 2020-06-30 13F NETFLIX COM 64110L106 415,179 17,086 4.29 189,246 26.45 0.0811
2020-05-15 2020-03-31 13F NETFLIX COM 64110L106 398,093 44,353 12.54 149,656 30.67 0.0786
2020-02-14 2019-12-31 13F NETFLIX COM 64110L106 353,740 -46,209 -11.55 114,526 7.03 0.0476
2019-11-14 2019-09-30 13F NETFLIX COM 64110L106 399,949 -20,759 -4.93 107,004 -30.77 0.0480
2019-08-14 2019-06-30 13F NETFLIX COM 64110L106 420,708 -41,376 -8.95 154,570 -6.20 0.0692
2019-05-15 2019-03-31 13F NETFLIX COM 64110L106 462,084 11,912 2.65 164,788 36.74 0.0758
2019-02-14 2018-12-31 13F NETFLIX COM 64110L106 450,172 -953 -0.21 120,513 -28.60 0.0603
2018-11-14 2018-09-30 13F NETFLIX COM 64110L106 451,125 7,837 1.77 168,781 -2.74 0.0590
2018-08-14 2018-06-30 13F NETFLIX COM 64110L106 443,288 13,449 3.13 173,543 37.85 0.0768
2018-05-14 2018-03-31 13F NETFLIX COM 64110L106 429,839 24,020 5.92 125,896 61.55 0.0570
2018-02-12 2017-12-31 13F NETFLIX COM 64110L106 405,819 -31,414 -7.18 77,931 -1.72 0.0355
2017-11-07 2017-09-30 13F NETFLIX COM 64110L106 437,233 -59,068 -11.90 79,291 6.93 0.0377
2017-08-10 2017-06-30 13F NETFLIX COM 64110L106 496,301 160,582 47.83 74,150 49.54 0.0371
2017-05-05 2017-03-31 13F NETFLIX COM 64110L106 335,719 -62,042 -15.60 49,585 0.69 0.0257
2017-02-03 2016-12-31 13F NETFLIX COM 64110L106 397,761 -4,534 -1.13 49,244 24.21 0.0269
2016-11-08 2016-09-30 13F NETFLIX COM 64110L106 402,295 -32,658 -7.51 39,646 -0.04 0.0222
2016-08-08 2016-06-30 13F NETFLIX COM 64110L106 434,953 128,790 42.07 39,662 26.72 0.0232
2016-05-12 2016-03-31 13F NETFLIX COM 64110L106 306,163 -290,244 -48.67 31,298 -54.14 0.0187
2016-02-11 2015-12-31 13F NETFLIX COM 64110L106 596,407 61,924 11.59 68,245 23.64 0.0401
2015-11-12 2015-09-30 13F NETFLIX COM 64110L106 534,483 464,336 661.95 55,195 19.76 0.0342
2015-08-13 2015-06-30 13F NETFLIX COM 64110L106 70,147 -12,468 -15.09 46,088 33.88 0.0262
2015-05-14 2015-03-31 13F NETFLIX COM 64110L106 82,615 46,978 131.82 34,426 185.22 0.0198
2015-02-13 2014-12-31 13F NETFLIX COM 64110L106 35,637 -78,693 -68.83 12,070 -76.60 0.0070
2014-11-14 2014-09-30 13F NETFLIX COM 64110L106 114,330 63,706 125.84 51,585 131.29 0.0310
2014-08-13 2014-06-30 13F NETFLIX COM 64110L106 50,624 -50,381 -49.88 22,303 -37.28 0.0132
2014-05-14 2014-03-31 13F NETFLIX COM 64110L106 101,005 -104,869 -50.94 35,557 -53.09 0.0214
2014-02-14 2013-12-31 13F NETFLIX COM 64110L106 205,874 -39,775 -16.19 75,799 -0.21 0.0459
2013-11-14 2013-09-30 13F NETFLIX COM 64110L106 245,649 -162,752 -39.85 75,958 -11.89 0.0498
2013-08-14 2013-06-30 13F NETFLIX COM 64110L106 408,401 408,401 86,212 0.0597
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-08-14 2025-06-30 13F NETFLIX OPT Call 0 -100.00 0 -100.00 n/a n/a n/a
2025-05-14 2025-03-31 13F NETFLIX OPT Call 1,400 1,306 n/a n/a n/a
2016-11-08 2016-09-30 13F NETFLIX OPT Call 0 -100.00 0 -100.00 n/a n/a n/a
2016-08-08 2016-06-30 13F NETFLIX OPT Call 36,100 3,302 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-05-14 2025-03-31 13F NETFLIX OPT Put 0 -100.00 0 -100.00 n/a n/a n/a
2025-02-14 2024-12-31 13F NETFLIX OPT Put 3,600 3,209 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.