Microsoft Corporation
CH ˙ SWX ˙ US5949181045
SecurityCH:MSFT / Microsoft Corporation
InstitutionBrand Asset Management Group, Inc.
Latest Disclosed Ownership4,073 shares
Latest Disclosed Value $ 1,507,699
Brand Asset Management Group, Inc. reports 18.40% increase in ownership of MSFT / Microsoft Corporation

On May 11, 2026 - Brand Asset Management Group, Inc. filed a 13F-HR form disclosing ownership of 4,073 shares of Microsoft Corporation (CH:MSFT) valued at $1,507,699 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 11, 2026 disclosing 3,440 shares of Microsoft Corporation. This represents a change in shares of 18.40% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-11 2026-03-31 13F MICROSOFT COM 594918104 4,073 633 18.40 1,508 -9.38 0.3921
2026-02-11 2025-12-31 13F MICROSOFT COM 594918104 3,440 167 5.10 1,664 -1.89 0.4652
2025-11-12 2025-09-30 13F MICROSOFT COM 594918104 3,273 31 0.96 1,695 5.15 0.4770
2025-07-09 2025-06-30 13F MICROSOFT COM 594918104 3,242 -1,327 -29.04 1,613 -6.01 0.6023
2025-04-10 2025-03-31 13F MICROSOFT COM 594918104 4,569 65 1.44 1,715 -9.64 0.7155
2025-01-15 2024-12-31 13F MICROSOFT COM 594918104 4,504 -525 -10.44 1,898 -12.25 0.7709
2024-10-17 2024-09-30 13F MICROSOFT COM 594918104 5,029 1,655 49.05 2,164 43.53 0.8470
2024-07-19 2024-06-30 13F MICROSOFT COM 594918104 3,374 426 14.45 1,508 21.53 0.6369
2024-04-30 2024-03-31 13F MICROSOFT COM 594918104 2,948 -300 -9.24 1,240 1.56 0.5334
2024-01-22 2023-12-31 13F MICROSOFT COM 594918104 3,248 627 23.92 1,221 47.64 0.5584
2023-10-18 2023-09-30 13F MICROSOFT COM 594918104 2,621 -722 -21.60 828 -27.33 0.4244
2023-07-19 2023-06-30 13F MICROSOFT COM 594918104 3,343 -2 -0.06 1,138 18.05 0.5432
2023-04-12 2023-03-31 13F MICROSOFT COM 594918104 3,345 -1,321 -28.31 964 -13.77 0.4867
2023-01-24 2022-12-31 13F MICROSOFT COM 594918104 4,666 0 0.00 1,119 2.85 0.5658
2022-10-20 2022-09-30 13F MICROSOFT COM 594918104 4,666 -126 -2.63 1,087 -11.70 0.6031
2022-07-22 2022-06-30 13F MICROSOFT COM 594918104 4,792 174 3.77 1,231 -13.55 0.6272
2022-04-28 2022-03-31 13F MICROSOFT COM 594918104 4,618 677 17.18 1,424 7.47 0.6291
2022-01-24 2021-12-31 13F MICROSOFT COM 594918104 3,941 -200 -4.83 1,325 13.54 0.5968
2021-11-03 2021-09-30 13F MICROSOFT COM 594918104 4,141 -495 -10.68 1,167 -7.09 0.5634
2021-08-09 2021-06-30 13F MICROSOFT COM 594918104 4,636 839 22.10 1,256 40.34 0.6104
2021-04-26 2021-03-31 13F MICROSOFT COM 594918104 3,797 -126 -3.21 895 2.52 0.4553
2021-02-01 2020-12-31 13F MICROSOFT COM 594918104 3,923 -1,185 -23.20 873 -18.72 0.4907
2020-10-30 2020-09-30 13F MICROSOFT COM 594918104 5,108 79 1.57 1,074 4.99 0.6724
2020-07-21 2020-06-30 13F MICROSOFT COM 594918104 5,029 0 0.00 1,023 29.00 0.6525
2020-04-23 2020-03-31 13F MICROSOFT COM 594918104 5,029 0 0.00 793 0.00 0.5853
2020-01-24 2019-12-31 13F MICROSOFT COM 594918104 5,029 -152 -2.93 793 10.14 0.5053
2019-10-18 2019-09-30 13F MICROSOFT COM 594918104 5,181 -202 -3.75 720 -0.14 0.4772
2019-07-24 2019-06-30 13F MICROSOFT COM 594918104 5,383 910 20.34 721 36.55 0.4733
2019-04-29 2019-03-31 13F/A-1 MICROSOFT COM 594918104 4,473 389 9.52 528 27.23 0.3582
2019-04-25 2019-03-31 13F MICROSOFT COM 594918104 14,489 10,405 1,415
2019-01-24 2018-12-31 13F MICROSOFT COM 594918104 4,084 107 2.69 415 -8.79 0.3290
2018-10-19 2018-09-30 13F MICROSOFT COM 594918104 3,977 93 2.39 455 18.80 0.3341
2018-08-08 2018-06-30 13F MICROSOFT COM 594918104 3,884 3,884 383 0.2926
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.