McDonald's Corporation
CH ˙ SWX ˙ US5801351017
SecurityCH:MCD / McDonald's Corporation
InstitutionGeneos Wealth Management Inc.
Latest Disclosed Ownership14,004 shares
Latest Disclosed Value $ 4,352,260
Geneos Wealth Management Inc. reports 9.66% increase in ownership of MCD / McDonald's Corporation

On May 4, 2026 - Geneos Wealth Management Inc. filed a 13F-HR form disclosing ownership of 14,004 shares of McDonald's Corporation (CH:MCD) valued at $4,352,260 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 28, 2026 disclosing 12,770 shares of McDonald's Corporation. This represents a change in shares of 9.66% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-04 2026-03-31 13F MCDONALDS COM 580135101 14,004 1,234 9.66 4,352 11.53 0.1010
2026-01-28 2025-12-31 13F MCDONALDS COM 580135101 12,770 -295 -2.26 3,903 -1.71 0.0955
2025-10-22 2025-09-30 13F MCDONALDS COM 580135101 13,065 -3,825 -22.65 3,970 -19.54 0.1007
2025-08-18 2025-06-30 13F MCDONALDS COM 580135101 16,890 3,684 27.90 4,935 19.61 0.1206
2025-05-21 2025-03-31 13F/A-1 MCDONALDS COM 580135101 13,206 634 5.04 4,125 13.20 0.1382
2025-05-08 2025-03-31 13F MCDONALDS COM 580135101 14,585 2,013 6,908 0.1744
2025-01-21 2024-12-31 13F MCDONALDS COM 580135101 12,572 -1,909 -13.18 3,644 -17.35 0.1276
2024-11-14 2024-09-30 13F MCDONALDS COM 580135101 14,481 3,248 28.91 4,410 54.05 0.1683
2024-07-23 2024-06-30 13F MCDONALDS COM 580135101 11,233 -3,538 -23.95 2,863 -31.27 0.1271
2024-05-03 2024-03-31 13F MCDONALDS COM 580135101 14,771 178 1.22 4,165 -3.77 0.1907
2024-01-26 2023-12-31 13F MCDONALDS COM 580135101 14,593 146 1.01 4,327 13.72 0.2137
2023-10-11 2023-09-30 13F MCDONALDS COM 580135101 14,447 627 4.54 3,806 -7.74 0.1960
2023-08-08 2023-06-30 13F MCDONALDS COM 580135101 13,820 2,873 26.24 4,124 34.77 0.2160
2023-04-25 2023-03-31 13F MCDONALDS COM 580135101 10,947 306 2.88 3,061 9.13 0.1859
2023-01-31 2022-12-31 13F MCDONALDS COM 580135101 10,641 1,766 19.90 2,804 36.98 0.1698
2022-11-14 2022-09-30 13F MCDONALDS COM 580135101 8,875 -10,744 -54.76 2,047 -58.75 0.1410
2022-07-22 2022-06-30 13F MCDONALDS COM 580135101 19,619 258 1.33 4,962 3.66 0.2451
2022-05-16 2022-03-31 13F MCDONALDS COM 580135101 19,361 -961 -4.73 4,787 -12.12 0.2056
2022-02-09 2021-12-31 13F MCDONALDS COM 580135101 20,322 -1,664 -7.57 5,447 1.98 0.2074
2021-11-09 2021-09-30 13F MCDONALDS COM 580135101 21,986 -532 -2.36 5,341 1.52 0.2046
2021-07-08 2021-06-30 13F MCDONALDS COM 580135101 22,518 -4,529 -16.74 5,261 -17.60 0.2052
2021-06-17 2021-03-31 13F MCDONALDS COM 580135101 27,047 346 1.30 6,385 15.84 0.1782
2021-05-19 2020-12-31 13F MCDONALDS COM 580135101 26,701 3,053 12.91 5,512 6.84 0.2213
2021-09-07 2020-09-30 13F MCDONALDS COM 580135101 23,648 -1,047 -4.24 5,159 16.25 0.2674
2021-09-07 2020-06-30 13F MCDONALDS COM 580135101 24,695 97 0.39 4,438 10.01 0.2468
2021-09-07 2020-03-31 13F MCDONALDS COM 580135101 24,598 1,152 4.91 4,034 -13.17 0.2710
2021-09-07 2019-12-31 13F MCDONALDS COM 580135101 23,446 9 0.04 4,646 -6.99 0.2479
2021-09-07 2019-09-30 13F MCDONALDS COM 580135101 23,437 119 0.51 4,995 3.16 0.2983
2021-09-07 2019-06-30 13F MCDONALDS COM 580135101 23,318 -481 -2.02 4,842 7.15 0.3003
2021-09-07 2019-03-31 13F MCDONALDS COM 580135101 23,799 -673 -2.75 4,519 5.19 0.2982
2021-09-07 2018-12-31 13F MCDONALDS COM 580135101 24,472 106 0.44 4,296 5.40 0.3178
2021-09-07 2018-09-30 13F MCDONALDS COM 580135101 24,366 -222 -0.90 4,076 5.82 0.2714
2021-09-07 2018-06-30 13F MCDONALDS COM 580135101 24,588 -691 -2.73 3,852 -2.56 0.3003
2021-09-07 2018-03-31 13F MCDONALDS COM 580135101 25,279 -165 -0.65 3,953 -9.73 0.3452
2021-09-07 2017-12-31 13F MCDONALDS COM 580135101 25,444 6,803 36.49 4,379 49.97 0.3913
2021-09-07 2017-09-30 13F MCDONALDS COM 580135101 18,641 1,309 7.55 2,920 10.02 0.2901
2021-09-07 2017-06-30 13F MCDONALDS COM 580135101 17,332 -1,409 -7.52 2,654 9.26 0.2722
2021-09-07 2017-03-31 13F MCDONALDS COM 580135101 18,741 379 2.06 2,429 8.68 0.2526
2021-09-07 2016-12-31 13F MCDONALDS COM 580135101 18,362 -63 -0.34 2,235 5.18 0.2949
2021-09-07 2016-09-30 13F MCDONALDS COM 580135101 18,425 -591 -3.11 2,125 -7.16 0.2861
2021-09-07 2016-06-30 13F MCDONALDS COM 580135101 19,016 -747 -3.78 2,289 -8.80 0.3321
2021-09-07 2016-03-31 13F MCDONALDS COM 580135101 19,763 19,763 2,510 0.3837
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.