Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionXML Financial, LLC
Latest Disclosed Ownership22,759 shares
Latest Disclosed Value $ 6,528,672
XML Financial, LLC ownership in GOOG / Alphabet Inc.

On April 16, 2026 - XML Financial, LLC filed a 13F-HR form disclosing ownership of 22,759 shares of Alphabet Inc. (CH:GOOG) valued at $6,528,672 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 11, 2026 disclosing 21,390 shares of Alphabet Inc.. This represents a change in shares of 6.40% during the quarter.

XML Financial, LLC has a history of taking positions in derivatives of the underlying security (GOOG) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

CH:GOOG / Alphabet Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-16 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 22,759 1,369 6.40 6,529 -2.74 0.5267
2026-02-11 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 21,390 759 3.68 6,712 33.60 0.5475
2025-10-20 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 20,631 -999 -4.62 5,025 30.97 0.4090
2025-07-17 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 21,630 -410 -1.86 3,837 11.41 0.3320
2025-04-22 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 22,040 1,375 6.65 3,443 -12.50 0.3211
2025-01-17 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 20,665 1,427 7.42 3,936 22.36 0.3603
2024-11-01 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 19,238 -565 -2.85 3,216 -11.45 0.2985
2024-07-22 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 19,803 5,732 40.74 3,632 69.56 0.3655
2024-05-15 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 14,071 525 3.88 2,142 12.21 0.2194
2024-02-14 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 13,546 1,449 11.98 1,909 19.76 0.2013
2023-11-06 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 12,097 963 8.65 1,595 18.42 0.1912
2023-08-07 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 11,134 100 0.91 1,347 17.35 0.1558
2023-05-15 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 11,034 20 0.18 1,148 17.40 0.1397
2023-02-10 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 11,014 1,196 12.18 977 3.50 0.1228
2022-11-04 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 9,818 9,494 2,930.25 944 33.33 0.1310
2022-08-01 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 324 -158 -32.78 708 -47.36 0.1601
2022-05-02 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 482 4 0.84 1,345 -2.68 0.1600
2022-02-01 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 478 -5 -1.04 1,382 7.47 0.1665
2021-11-01 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 483 185 62.08 1,286 72.39 0.1717
2021-08-10 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 298 10 3.47 746 25.38 0.1641
2021-05-14 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 288 11 3.97 595 22.93 0.1451
2021-02-08 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 277 0 0.00 484 19.21 0.1255
2020-11-13 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 277 -18 -6.10 406 -2.40 0.1267
2020-07-31 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 295 16 5.73 416 28.40 0.1444
2020-05-08 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 279 3 1.09 324 -12.20 0.1399
2020-02-04 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 276 276 369 0.1341
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-10-20 2025-09-30 13F ALPHABET CAP STK CL C Call 0 -100.00 0 -100.00 n/a n/a n/a
2025-07-17 2025-06-30 13F ALPHABET CAP STK CL C Call 400 71 n/a n/a n/a
2025-04-22 2025-03-31 13F ALPHABET CAP STK CL C Call 0 0 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.