Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionWest Branch Capital LLC
Latest Disclosed Ownership6,808 shares
Latest Disclosed Value $ 1,953,068
West Branch Capital LLC reports 2.52% decrease in ownership of GOOG / Alphabet Inc.

On April 14, 2026 - West Branch Capital LLC filed a 13F-HR form disclosing ownership of 6,808 shares of Alphabet Inc. (CH:GOOG) valued at $1,953,068 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 16, 2026 disclosing 91,809 shares of Alphabet Inc.. This represents a change in shares of -2.52% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-14 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 6,808 -176 -2.52 1,953 -10.86 0.5229
2026-01-16 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 6,984 -149 -2.09 2,191 26.14 0.5647
2025-10-21 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 7,133 1 0.01 1,737 37.31 0.4558
2025-07-16 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 7,132 -64 -0.89 1,265 12.54 0.3742
2025-04-16 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 7,196 -26 -0.36 1,124 -18.25 0.3750
2025-01-17 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 7,222 126 1.78 1,375 15.94 0.4387
2024-10-18 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 7,096 24 0.34 1,186 -8.56 0.4102
2024-07-26 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 7,072 1 0.01 1,297 20.54 0.4818
2024-04-24 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 7,071 369 5.51 1,077 13.98 0.4343
2024-01-19 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 6,702 1,000 17.54 944 25.70 0.4440
2023-10-20 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 5,702 20 0.35 752 9.32 0.3945
2023-08-07 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 5,682 154 2.79 687 19.69 0.3429
2023-04-20 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 5,528 -100 -1.78 575 15.03 0.3203
2023-01-27 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 5,628 -158 -2.73 499 -10.25 0.3084
2022-10-19 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 5,786 5,503 1,944.52 556 -10.32 0.3456
2022-07-28 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 283 64 29.22 620 1.31 0.3586
2022-05-03 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 219 -110 -33.43 612 -35.71 0.2924
2022-01-24 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 329 -7 -2.08 952 6.25 0.4052
2021-11-09 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 336 0 0.00 896 6.41 0.4311
2021-08-17 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 336 1 0.30 842 21.50 0.4138
2021-05-14 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 335 -4 -1.18 693 16.67 0.4055
2021-02-08 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 339 0 0.00 594 19.28 0.3510
2020-10-13 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 339 -1 -0.29 498 3.53 0.3178
2020-07-08 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 340 -4 -1.16 481 20.25 0.3389
2020-04-20 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 344 0 0.00 400 -13.04 0.3821
2020-01-07 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 344 27 8.52 460 19.17 0.3204
2019-10-23 2019-09-30 13F Alphabet Inc Class C CAP STK CL C 02079K107 317 0 0.00 386 12.54 0.2859
2019-08-05 2019-06-30 13F Alphabet Inc Class C CAP STK CL C 02079K107 317 0 0.00 343 -7.80 0.2830
2019-04-30 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 317 30 10.45 372 25.25 0.3330
2019-02-06 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 287 0 0.00 297 -13.41 0.3128
2018-10-15 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 287 -26 -8.31 343 -1.72 0.2545
2018-08-02 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 313 76 32.07 349 42.45 0.2751
2018-05-02 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 237 237 245 0.2690
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.