Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionVestor Capital, Llc
Latest Disclosed Ownership189,847 shares
Latest Disclosed Value $ 54,460
Vestor Capital, Llc reports 153.88% increase in ownership of GOOG / Alphabet Inc.

On May 21, 2026 - Vestor Capital, Llc filed a 13F-HR form disclosing ownership of 189,847 shares of Alphabet Inc. (CH:GOOG) valued at $54,460 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 11, 2026 disclosing 74,778 shares of Alphabet Inc.. This represents a change in shares of 153.88% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-21 2026-03-31 13F Alphabet Inc Class C Common Sh COMMON STOCKS 02079K107 189,847 115,069 153.88 54 -56.45 3.9408
2026-02-11 2025-12-31 13F Alphabet Inc Class C Common St Common Stocks 02079K107 74,778 -322,807 -81.19 125 29.17 8.5896
2025-11-13 2025-09-30 13F Alphabet Inc Class C Common Sh Common Stocks 02079K107 397,585 -515,195 -56.44 97 104.26 6.2107
2025-08-12 2025-06-30 13F Alphabet Inc Class C Common Sh Common Stocks 02079K107 912,780 780,746 591.32 48 135.00 3.5801
2025-05-06 2025-03-31 13F Alphabet Inc Class C Common Sh Common Stocks 02079K107 132,034 -59,159 -30.94 21 -44.44 1.6964
2025-02-11 2024-12-31 13F Alphabet Inc Class C Common Sh COMMON STOCK 02079K107 191,193 -142,386 -42.68 36 -34.55 2.7779
2024-10-29 2024-09-30 13F Alphabet Inc. Class C Capital Common Stocks 02079K107 333,579 -108,023 -24.46 56 -31.25 4.3877
2024-07-30 2024-06-30 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 441,602 114,780 35.12 81 63.27 6.5326
2024-05-14 2024-03-31 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 326,822 63,682 24.20 50 32.43 4.2017
2024-02-14 2023-12-31 13F/A-1 Alphabet Inc. Class C Capital COMMON STOCK 02079K107 263,140 21,044 8.69 37 19.35 3.5389
2024-02-07 2023-12-31 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 263,140 21,044 37 3.5386
2023-11-08 2023-09-30 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 242,096 49,924 25.98 32 34.78 3.4642
2023-08-21 2023-06-30 13F/A-1 Alphabet Inc. Class C Capital COMMON STOCK 02079K107 192,172 90,654 89.30 23 27.78 2.4510
2023-08-09 2023-06-30 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 58,589 -81,433 23 2.4477
2023-05-09 2023-03-31 13F/A-99 Alphabet Inc. Class C Capital COMMON STOCK 02079K107 101,518 22,583 28.61 19 157.14 2.1753
2023-04-26 2023-03-31 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 101,518 22,583 19 2.1753
2023-02-13 2022-12-31 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 78,935 -29,252 -27.04 7 -99.93 0.8446
2022-11-14 2022-09-30 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 108,187 102,799 1,907.93 10,402 -11.75 1.3641
2022-08-10 2022-06-30 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 5,388 -9,534 -63.89 11,787 -71.72 1.4291
2022-05-09 2022-03-31 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 14,922 255 1.74 41,676 -1.80 4.1374
2022-02-11 2021-12-31 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 14,667 3,227 28.21 42,439 39.19 4.0483
2021-11-15 2021-09-30 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 11,440 2,822 32.75 30,490 41.17 3.1812
2021-08-13 2021-06-30 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 8,618 -330 -3.69 21,598 16.69 2.2672
2021-05-14 2021-03-31 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 8,948 147 1.67 18,509 20.05 2.1145
2021-02-12 2020-12-31 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 8,801 -5,342 -37.77 15,418 -25.82 1.8662
2020-11-13 2020-09-30 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 14,143 1,384 10.85 20,784 40.09 2.9441
2020-05-14 2020-03-31 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 12,759 6,536 105.03 14,836 78.30 2.8983
2020-02-10 2019-12-31 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 6,223 -216 -3.35 8,321 6.00 1.2609
2019-11-20 2019-09-30 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 6,439 -3,621 -35.99 7,850 -27.81 1.3267
2019-08-06 2019-06-30 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 10,060 133 1.34 10,874 -6.64 1.9187
2019-05-13 2019-03-31 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 9,927 315 3.28 11,648 17.01 2.1319
2019-02-15 2018-12-31 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 9,612 361 3.90 9,955 -9.84 2.1670
2018-11-19 2018-09-30 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 9,251 1,052 12.83 11,041 20.69 2.1393
2018-08-13 2018-06-30 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 8,199 -27 -0.33 9,148 7.78 1.8608
2018-05-15 2018-03-31 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 8,226 225 2.81 8,488 1.37 1.7592
2018-02-13 2017-12-31 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 8,001 39 0.49 8,373 9.64 1.8070
2017-11-08 2017-09-30 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 7,962 152 1.95 7,637 7.61 1.7154
2017-08-10 2017-06-30 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 7,810 0 0.00 7,097 9.54 1.7254
2017-05-12 2017-03-31 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 7,810 -3,613 -31.63 6,479 -26.51 1.4074
2017-02-14 2016-12-31 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 11,423 -86 -0.75 8,816 -1.45 2.3418
2016-11-14 2016-09-30 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 11,509 185 1.63 8,946 14.15 2.4432
2016-08-09 2016-06-30 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 11,324 238 2.15 7,837 -5.11 2.2230
2016-05-12 2016-03-31 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 11,086 124 1.13 8,259 -0.72 2.4099
2016-02-12 2015-12-31 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 10,962 21 0.19 8,319 24.97 2.4480
2015-11-12 2015-09-30 13F Alphabet Inc. Class C Capital COMMON STOCK 02079K107 10,941 4,447 68.48 6,657 96.95 2.1158
2015-08-10 2015-06-30 13F Google Inc Cl C COMMON STOCK 38259P706 6,494 -25 -0.38 3,380 -5.38 1.0154
2015-05-08 2015-03-31 13F Google Inc Cl C COMMON STOCK 38259P706 6,519 6,519 0.00 3,572 1.1938
2015-01-29 2014-12-31 13F Google Inc Cl C COM 38259P706 0 -6,547 -100.00 0 -100.00
2014-11-17 2014-09-30 13F Google Inc Cl C COM 38259P706 6,547 105 1.63 3,780 2.00 1.2552
2014-08-12 2014-06-30 13F Google Inc Cl C COM 38259P706 6,442 6,442 3,706 1.2539
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.