Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionStratos Wealth Advisors, LLC
Latest Disclosed Ownership66,731 shares
Latest Disclosed Value $ 19,142,572
Stratos Wealth Advisors, LLC reports 4.94% decrease in ownership of GOOG / Alphabet Inc.

On April 28, 2026 - Stratos Wealth Advisors, LLC filed a 13F-HR form disclosing ownership of 66,731 shares of Alphabet Inc. (CH:GOOG) valued at $19,142,572 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 20, 2026 disclosing 70,199 shares of Alphabet Inc.. This represents a change in shares of -4.94% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-28 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 66,731 -3,468 -4.94 19,143 -13.10 1.1749
2026-01-20 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 70,199 2,130 3.13 22,029 32.87 1.0637
2025-11-06 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 68,069 -1,466 -2.11 16,578 34.41 0.7968
2025-07-29 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 69,535 -3,466 -4.75 12,335 8.15 0.6507
2025-04-30 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 73,001 -1,873 -2.50 11,405 -20.02 0.6230
2025-01-27 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 74,874 -751 -0.99 14,259 12.78 0.6821
2024-10-17 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 75,625 -1,072 -1.40 12,644 -10.12 0.5797
2024-07-24 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 76,697 5,593 7.87 14,068 29.94 0.6956
2024-04-16 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 71,104 5,381 8.19 10,826 16.89 0.6416
2024-01-24 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 65,723 472 0.72 9,262 7.66 0.5333
2023-10-24 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 65,251 21,077 47.71 8,603 61.01 0.5675
2023-07-18 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 44,174 2,823 6.83 5,344 24.26 0.3787
2023-04-27 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 41,351 -1,313 -3.08 4,301 13.61 0.3310
2023-01-19 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 42,664 27,880 188.58 3,786 166.36 0.3155
2022-10-24 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 14,784 14,003 1,792.96 1,421 -16.80 0.1494
2022-07-22 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 781 4 0.51 1,708 -21.29 0.1549
2022-04-26 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 777 -133 -14.62 2,170 -17.58 0.1762
2022-01-14 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 910 107 13.33 2,633 23.04 0.1896
2021-10-19 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 803 -327 -28.94 2,140 -24.44 0.1828
2021-07-19 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 1,130 281 33.10 2,832 61.28 0.2506
2021-04-27 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 849 237 38.73 1,756 63.81 0.1864
2021-01-29 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 612 65 11.88 1,072 33.33 0.1478
2020-10-29 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 547 -41 -6.97 804 -3.25 0.1958
2020-07-28 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 588 -1 -0.17 831 21.31 0.2548
2020-05-04 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 589 176 42.62 685 24.09 0.4852
2020-01-29 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 413 -454 -52.36 552 -47.78 0.3131
2019-11-12 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 867 -20 -2.25 1,057 10.22 0.4044
2019-08-06 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 887 1 0.11 959 -7.79 0.3825
2019-05-07 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 886 -1 -0.11 1,040 13.17 0.5621
2019-02-12 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 887 887 919 0.6132
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.