Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionSmith, Salley & Associates
Latest Disclosed Ownership278,314 shares
Latest Disclosed Value $ 79,837,128
Smith, Salley & Associates reports 0.90% increase in ownership of GOOG / Alphabet Inc.

On April 16, 2026 - Smith, Salley & Associates filed a 13F-HR form disclosing ownership of 278,314 shares of Alphabet Inc. (CH:GOOG) valued at $79,837,128 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 27, 2026 disclosing 275,832 shares of Alphabet Inc.. This represents a change in shares of 0.90% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-16 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 278,314 2,482 0.90 79,837 -7.76 4.0140
2026-01-27 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 275,832 1,869 0.68 86,556 29.72 4.2866
2025-10-20 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 273,963 8,965 3.38 66,724 41.94 3.4336
2025-07-17 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 264,998 8,346 3.25 47,008 17.24 2.7196
2025-04-25 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 256,652 2,414 0.95 40,097 -17.19 2.6278
2025-01-15 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 254,238 23,389 10.13 48,417 25.45 3.1094
2024-10-24 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 230,849 8,213 3.69 38,596 -5.49 2.5231
2024-07-29 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 222,636 10,947 5.17 40,836 26.69 2.9308
2024-05-02 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 211,689 -80,448 -27.54 32,232 -21.71 2.5010
2024-01-24 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 292,137 6,848 2.40 41,171 9.45 2.6603
2023-10-27 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 285,289 9,741 3.54 37,615 12.85 2.7907
2023-08-04 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 275,548 -2,617 -0.94 33,333 15.22 2.4591
2023-05-03 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 278,165 12,368 4.65 28,929 22.66 2.3012
2023-02-03 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 265,797 -1,076 -0.40 23,584 -8.09 2.0173
2022-11-01 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 266,873 253,718 1,928.68 25,660 -10.83 2.3873
2022-08-01 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 13,155 399 3.13 28,776 -19.23 2.4896
2022-05-10 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 12,756 324 2.61 35,627 -0.96 2.6210
2022-02-10 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 12,432 149 1.21 35,973 9.88 2.5479
2021-11-05 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 12,283 154 1.27 32,738 7.69 2.5762
2021-08-09 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 12,129 250 2.10 30,399 23.71 2.4605
2021-04-30 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 11,879 308 2.66 24,573 21.22 2.2055
2021-01-28 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 11,571 455 4.09 20,271 24.10 2.0534
2020-11-05 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 11,116 240 2.21 16,335 6.25 1.9750
2020-08-04 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 10,876 337 3.20 15,374 25.45 2.0517
2020-04-24 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 10,539 263 2.56 12,255 -10.80 2.0384
2020-01-27 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 10,276 -135 -1.30 13,739 8.27 1.8117
2019-10-30 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 10,411 427 4.28 12,690 17.59 1.8034
2019-07-12 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 9,984 358 3.72 10,792 -4.44 1.6271
2019-05-03 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 9,626 197 2.09 11,294 15.66 1.8178
2019-02-05 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 9,429 193 2.09 9,765 -11.41 1.7975
2018-11-06 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 9,236 227 2.52 11,023 9.67 1.7395
2018-08-10 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 9,009 226 2.57 10,051 10.93 1.7208
2018-05-09 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 8,783 208 2.43 9,061 0.98 1.6243
2018-02-12 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 8,575 215 2.57 8,973 11.91 1.6071
2017-11-02 2017-09-30 13F ALPHABET CAP STK CL C 02079K107 8,360 110 1.33 8,018 6.95 1.5354
2017-07-25 2017-06-30 13F ALPHABET CAP STK CL C 02079K107 8,250 67 0.82 7,497 10.44 1.5071
2017-05-05 2017-03-31 13F ALPHABET COM 02079K107 8,183 -239 -2.84 6,788 4.43 1.3915
2017-02-01 2016-12-31 13F ALPHABET COM 02079K107 8,422 28 0.33 6,500 -0.37 1.3533
2016-11-14 2016-09-30 13F ALPHABET COM 02079K107 8,394 -177 -2.07 6,524 9.98 1.4466
2016-07-29 2016-06-30 13F ALPHABET COM 02079K107 8,571 330 4.00 5,932 -3.37 1.3822
2016-05-10 2016-03-31 13F ALPHABET COM 02079K107 8,241 260 3.26 6,139 1.37 1.5385
2016-02-10 2015-12-31 13F ALPHABET COM 02079K107 7,981 4,015 101.24 6,056 150.97 1.5097
2015-11-12 2015-09-30 13F GOOGLE INC CL C COM 38259P706 3,966 3,966 2,413 0.6511
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.