Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionSfm, Llc
Latest Disclosed Ownership7,611 shares
Latest Disclosed Value $ 2,183,345
Sfm, Llc reports 12.03% decrease in ownership of GOOG / Alphabet Inc.

On April 8, 2026 - Sfm, Llc filed a 13F-HR form disclosing ownership of 7,611 shares of Alphabet Inc. (CH:GOOG) valued at $2,183,345 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 23, 2026 disclosing 8,652 shares of Alphabet Inc.. This represents a change in shares of -12.03% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-08 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 7,611 -1,041 -12.03 2,183 -19.59 1.3194
2026-01-23 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 8,652 -5 -0.06 2,715 28.80 1.5910
2025-10-15 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 8,657 -27 -0.31 2,108 36.88 1.2261
2025-07-17 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 8,684 -2,085 -19.36 1,541 -8.44 0.9886
2025-04-17 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 10,769 2,377 28.32 1,682 5.26 1.2369
2025-04-17 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 8,392 -109 -1.28 1,598 12.46 1.1264
2025-04-17 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 8,501 -138 -1.60 1,421 -10.29 1.0652
2025-04-17 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 8,639 -426 -4.70 1,585 14.78 1.1934
2025-04-17 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 9,065 -673 -6.91 1,380 0.58 1.0546
2025-04-17 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 9,738 9,738 1,372 1.1338
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.