Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionS&co Inc
Latest Disclosed Ownership118,113 shares
Latest Disclosed Value $ 33,881
S&co Inc reports 0.06% decrease in ownership of GOOG / Alphabet Inc.

On May 7, 2026 - S&co Inc filed a 13F-HR form disclosing ownership of 118,113 shares of Alphabet Inc. (CH:GOOG) valued at $33,881 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 5, 2026 disclosing 118,183 shares of Alphabet Inc.. This represents a change in shares of -0.06% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-07 2026-03-31 13F ALPHABET INC CLASS C COM 02079K107 118,113 -70 -0.06 34 -10.81 2.1020
2026-02-05 2025-12-31 13F ALPHABET INC CLASS C COM 02079K107 118,183 85 0.07 37 32.14 2.3035
2025-11-06 2025-09-30 13F ALPHABET INC CLASS C COM 02079K107 118,098 -1,314 -1.10 29 33.33 1.7607
2025-08-07 2025-06-30 13F ALPHABET INC CLASS C COM 02079K107 119,412 -1,390 -1.15 21 16.67 1.3582
2025-05-08 2025-03-31 13F ALPHABET INC CLASS C COM 02079K107 120,802 -17,873 -12.89 19 -30.77 1.2666
2025-02-07 2024-12-31 13F ALPHABET INC CLASS C COM 02079K107 138,675 -4,410 -3.08 26 13.04 1.7921
2024-11-07 2024-09-30 13F ALPHABET INC CLASS C COM 02079K107 143,085 -7,098 -4.73 24 -14.81 1.5630
2024-08-08 2024-06-30 13F ALPHABET INC CLASS C COM 02079K107 150,183 -33,454 -18.22 28 0.00 1.9213
2024-05-09 2024-03-31 13F ALPHABET INC CLASS C COM 02079K107 183,637 642 0.35 28 8.00 1.9691
2024-02-12 2023-12-31 13F ALPHABET INC CLASS C COM 02079K107 182,995 3,530 1.97 26 8.70 1.9773
2023-11-09 2023-09-30 13F ALPHABET INC CLASS C COM 02079K107 179,465 -200 -0.11 24 9.52 1.9431
2023-08-08 2023-06-30 13F ALPHABET INC CLASS C COM 02079K107 179,665 800 0.45 22 16.67 1.7511
2023-05-09 2023-03-31 13F ALPHABET INC CLASS C COM 02079K107 178,865 -1,175 -0.65 19 20.00 1.5795
2023-02-07 2022-12-31 13F ALPHABET INC CLASS C COM 02079K107 180,040 -1,260 -0.69 16 -99.91 1.3987
2022-11-09 2022-09-30 13F ALPHABET INC CLASS C COM 02079K107 181,300 172,224 1,897.58 17,431 -12.20 1.5696
2022-08-09 2022-06-30 13F ALPHABET INC CLASS C COM 02079K107 9,076 155 1.74 19,853 -20.32 1.6691
2022-05-05 2022-03-31 13F ALPHABET INC CLASS C COM 02079K107 8,921 55 0.62 24,916 -2.88 1.7490
2022-02-08 2021-12-31 13F ALPHABET INC CLASS C COM 02079K107 8,866 -8 -0.09 25,654 8.47 1.8120
2021-11-09 2021-09-30 13F ALPHABET INC CLASS C COM 02079K107 8,874 5 0.06 23,651 6.40 1.8439
2021-07-14 2021-06-30 13F ALPHABET INC CLASS C COM 02079K107 8,869 130 1.49 22,228 22.96 1.7359
2021-04-23 2021-03-31 13F ALPHABET INC CLASS C COM 02079K107 8,739 50 0.58 18,077 18.76 1.5210
2021-01-28 2020-12-31 13F ALPHABET INC CLASS C COM 02079K107 8,689 25 0.29 15,222 19.55 1.3593
2020-12-11 2020-09-30 13F ALPHABET INC CLASS C COM 02079K107 8,664 182 2.15 12,733 6.20 1.2696
2020-12-16 2020-06-30 13F ALPHABET INC CLASS C COM 02079K107 8,482 -82 -0.96 11,990 20.41 1.3174
2020-04-28 2020-03-31 13F ALPHABET INC CAP STK CL C COM 02079K107 8,564 312 3.78 9,958 -9.74 1.3303
2020-01-24 2019-12-31 13F ALPHABET INC CAP STK CL C COM 02079K107 8,252 -125 -1.49 11,033 8.04 1.1511
2019-10-29 2019-09-30 13F ALPHABET INC CAP STK CL C COM 02079K107 8,377 22 0.26 10,212 13.08 1.1308
2019-07-23 2019-06-30 13F ALPHABET INC CAP STK CL C COM 02079K107 8,355 70 0.84 9,031 -7.10 0.9911
2019-04-24 2019-03-31 13F ALPHABET INC CAP STK CL C COM 02079K107 8,285 84 1.02 9,721 14.46 1.0822
2019-01-29 2018-12-31 13F ALPHABET INC CAP STK CL C COM 02079K107 8,201 354 4.51 8,493 -9.31 1.0769
2018-11-05 2018-09-30 13F ALPHABET INC CAP STK CL C COM 02079K107 7,847 108 1.40 9,365 8.47 1.0484
2018-07-27 2018-06-30 13F ALPHABET INC CAP STK CL C COM 02079K107 7,739 137 1.80 8,634 10.07 1.0386
2018-05-02 2018-03-31 13F ALPHABET INC CAP STK CL C COM 02079K107 7,602 217 2.94 7,844 1.50 0.9867
2018-01-22 2017-12-31 13F ALPHABET COM 02079K107 7,385 10 0.14 7,728 9.26 0.9585
2017-11-02 2017-09-30 13F ALPHABET COM 02079K107 7,375 9 0.12 7,073 5.66 0.9036
2017-07-28 2017-06-30 13F ALPHABET COM 02079K107 7,366 104 1.43 6,694 11.12 0.8850
2017-04-07 2017-03-31 13F ALPHABET COM 02079K107 7,262 -61 -0.83 6,024 6.58 0.8198
2017-01-27 2016-12-31 13F/A-1 ALPHABET COM 02079K107 7,323 100 1.38 5,652 0.68 0.8177
2017-01-25 2016-12-31 13F ALPHABET COM 02079K107 3,166 2,444
2016-10-28 2016-09-30 13F ALPHABET COM 02079K107 7,223 -4 -0.06 5,614 12.24 0.8428
2016-07-21 2016-06-30 13F ALPHABET COM 02079K107 7,227 349 5.07 5,002 -2.38 0.7739
2016-04-29 2016-03-31 13F ALPHABET COM 02079K107 6,878 121 1.79 5,124 -0.08 0.8305
2016-01-27 2015-12-31 13F ALPHABET COM 02079K107 6,757 230 3.52 5,128 29.14 0.8614
2015-10-28 2015-09-30 13F ALPHABET INC CL C COM 02079K107 6,527 140 2.19 3,971 19.46 0.6842
2015-07-13 2015-06-30 13F GOOGLE INC CL C COM 38259P706 6,387 116 1.85 3,324 -3.29 0.4862
2015-04-27 2015-03-31 13F GOOGLE INC CL C COM 38259P706 6,271 1,037 19.81 3,437 24.75 0.4885
2015-01-20 2014-12-31 13F GOOGLE INC CL C COM 38259P706 5,234 180 3.56 2,755 -5.59 0.3994
2014-10-31 2014-09-30 13F GOOGLE INC CL C COM 38259P706 5,054 375 8.01 2,918 8.40 0.4465
2014-07-24 2014-06-30 13F GOOGLE INC CL C COM 38259P706 4,679 0 0.00 2,692 -48.38 0.3737
2014-04-28 2014-03-31 13F GOOGLE INC CL C COM 38259P706 4,679 4,679 5,215 0.7795
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.