Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionPassive Capital Management, LLC.
Latest Disclosed Ownership1,695 shares
Latest Disclosed Value $ 486,228
Passive Capital Management, LLC. reports 5.34% increase in ownership of GOOG / Alphabet Inc.

On May 14, 2026 - Passive Capital Management, LLC. filed a 13F-HR form disclosing ownership of 1,695 shares of Alphabet Inc. (CH:GOOG) valued at $486,228 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 5, 2026 disclosing 1,609 shares of Alphabet Inc.. This represents a change in shares of 5.34% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F Alphabet COM 02079K107 1,695 86 5.34 486 -3.57 0.1452
2026-02-05 2025-12-31 13F ALPHABET COM 02079K107 1,609 0 0.00 505 28.90 0.1579
2025-11-12 2025-09-30 13F ALPHABET COM 02079K107 1,609 137 9.31 392 50.38 0.1278
2025-08-12 2025-06-30 13F ALPHABET COM 02079K107 1,472 0 0.00 260 13.54 0.0810
2025-05-07 2025-03-31 13F ALPHABET COM 02079K107 1,472 1,472 230 0.0728
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.