Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionOccidental Asset Management, LLC
Latest Disclosed Ownership60,478 shares
Latest Disclosed Value $ 17,348,623
Occidental Asset Management, LLC reports 6.72% increase in ownership of GOOG / Alphabet Inc.

On April 15, 2026 - Occidental Asset Management, LLC filed a 13F-HR form disclosing ownership of 60,478 shares of Alphabet Inc. (CH:GOOG) valued at $17,348,623 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 8, 2026 disclosing 56,669 shares of Alphabet Inc.. This represents a change in shares of 6.72% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-15 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 60,478 3,809 6.72 17,349 -2.44 2.0552
2026-01-08 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 56,669 250 0.44 17,783 29.42 2.1367
2025-10-29 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 56,419 267 0.48 13,741 37.95 1.7247
2025-07-14 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 56,152 14,567 35.03 9,961 53.33 1.3746
2025-05-15 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 41,585 4,729 12.83 6,497 -7.44 0.9808
2025-01-15 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 36,856 17,381 89.25 7,019 115.54 1.0955
2024-10-15 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 19,475 336 1.76 3,256 -7.24 0.5253
2024-10-11 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 19,475 3,256
2024-07-15 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 19,139 -433 -2.21 3,510 17.79 0.6160
2024-04-16 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 19,572 1,922 10.89 2,980 19.82 0.5570
2024-01-19 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 17,650 3,188 22.04 2,487 30.48 0.5158
2023-10-18 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 14,462 45 0.31 1,907 9.35 0.4414
2023-07-12 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 14,417 -1,327 -8.43 1,744 6.48 0.3950
2023-05-11 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 15,744 -20 -0.13 1,637 17.10 0.4085
2023-01-24 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 15,764 7,370 87.80 1,399 73.23 0.3814
2022-11-08 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 8,394 7,978 1,917.79 807 -11.42 0.2420
2022-07-18 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 416 -26 -5.88 911 -26.23 0.2701
2022-05-04 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 442 10 2.31 1,235 -1.20 0.3158
2022-02-01 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 432 -4 -0.92 1,250 7.57 0.2969
2021-11-03 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 436 66 17.84 1,162 25.35 0.3014
2021-08-17 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 370 -15 -3.90 927 16.46 0.2464
2021-05-06 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 385 13 3.49 796 22.09 0.2366
2021-01-28 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 372 100 36.76 652 63.00 0.2161
2020-11-10 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 272 0 0.00 400 3.90 0.1665
2020-07-17 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 272 0 0.00 385 21.84 0.1703
2020-04-23 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 272 0 0.00 316 -13.19 0.1590
2020-01-16 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 272 0 0.00 364 9.64 0.1484
2019-10-17 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 272 14 5.43 332 19.00 0.1391
2019-08-02 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 258 -27 -9.47 279 -16.47 0.1256
2019-05-15 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 285 10 3.64 334 17.19 0.1606
2019-03-19 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 275 9 3.38 285 -10.09 0.1611
2019-03-19 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 266 -9 -3.27 317 3.26 0.1582
2019-03-19 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 275 3 1.10 307 9.25 0.1639
2019-03-20 2018-03-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 272 0 0.00 281 -1.40 0.1515
2019-03-19 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 272 285
2019-03-19 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 272 0 0.00 285 9.20 0.1480
2019-03-19 2017-09-30 13F ALPHABET CAP STK CL C 02079K107 272 2 0.74 261 6.53 0.1442
2019-03-19 2017-06-30 13F ALPHABET CAP STK CL C 02079K107 270 21 8.43 245 18.36 0.1466
2019-03-19 2017-03-31 13F ALPHABET CAP STK CL C 02079K107 249 249 207 0.1371
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.