Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionNorthRock Partners, LLC
Latest Disclosed Ownership62,084 shares
Latest Disclosed Value $ 17,809,534
NorthRock Partners, LLC reports 0.33% decrease in ownership of GOOG / Alphabet Inc.

On May 15, 2026 - NorthRock Partners, LLC filed a 13F-HR form disclosing ownership of 62,084 shares of Alphabet Inc. (CH:GOOG) valued at $17,809,534 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 62,290 shares of Alphabet Inc.. This represents a change in shares of -0.33% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 62,084 -206 -0.33 17,810 -8.89 0.2871
2026-02-17 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 62,290 -15,350 -19.77 19,547 3.37 0.3298
2025-11-14 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 77,640 10,609 15.83 18,909 59.03 0.3414
2025-11-14 2025-06-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 67,031 2,654 4.12 11,891 18.23 0.3097
2025-07-25 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 67,031 2,654 11,891 0.3075
2025-05-08 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 64,377 524 0.82 10,058 -17.29 0.3375
2025-04-22 2024-12-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 63,853 -3,946 -5.82 12,160 7.29 0.3961
2025-02-14 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 63,776 -4,023 12,145 0.3971
2025-04-22 2024-09-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 67,799 132 0.20 11,335 -8.68 0.3726
2024-10-30 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 13,966 -53,701 2,335 0.2064
2025-04-22 2024-06-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 67,667 1,594 2.41 12,412 23.37 0.4667
2024-08-06 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 25,343 -40,730 4,648 0.4164
2025-04-22 2024-03-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 66,073 6,063 10.10 10,060 18.95 0.3860
2024-05-07 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 26,165 -33,845 3,984 0.3371
2025-04-22 2023-12-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 60,010 41,176 218.63 8,457 240.60 0.3539
2024-02-08 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 17,168 -1,666 2,420 0.2258
2023-10-24 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 18,834 5,049 36.63 2,483 48.95 0.2591
2023-08-02 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 13,785 -1,124 -7.54 1,668 7.55 0.1826
2023-05-04 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 14,909 -1,113 -6.95 1,551 9.08 0.1651
2023-02-01 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 16,022 -48 -0.30 1,422 -8.03 0.1618
2022-11-02 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 16,070 -341 -2.08 1,545 -13.93 0.1796
2022-08-04 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 16,411 15,661 2,088.13 1,795 -14.28 0.1866
2022-05-05 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 750 -55 -6.83 2,094 -10.17 0.1883
2022-02-07 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 805 156 24.04 2,331 34.66 0.1746
2021-11-12 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 649 -26 -3.85 1,731 2.37 0.1415
2021-08-12 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 675 103 18.01 1,691 43.06 0.1413
2021-05-11 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 572 -19 -3.21 1,182 14.20 0.1075
2021-02-08 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 591 0 0.00 1,035 19.10 0.1020
2020-11-12 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 591 -29 -4.68 869 -0.91 0.0964
2020-08-13 2020-06-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 620 2 0.32 877 21.97 0.1039
2020-08-11 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 620 2 877 103,843.3895
2020-05-13 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 618 -443 -41.75 719 -49.33 0.1007
2020-02-12 2019-12-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 1,061 485 84.20 1,419 102.14 0.1499
2020-02-12 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 20,483 19,907 1,419 149,894.7884
2019-11-12 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 576 351 156.00 702 190.08 0.0957
2019-08-12 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 225 11 5.14 242 -3.59 0.0692
2019-05-14 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 214 -46 -17.69 251 -7.04 0.0661
2019-02-13 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 260 56 27.45 270 11.11 0.0805
2018-11-13 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 204 4 2.00 243 8.48 0.0700
2018-08-13 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 200 6 3.09 224 12.00 0.0764
2018-05-15 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 194 194 200 0.0651
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.