Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionNicholas Hoffman & Company, LLC.
Latest Disclosed Ownership235,726 shares
Latest Disclosed Value $ 67,620,285
Nicholas Hoffman & Company, LLC. reports 840.46% increase in ownership of GOOG / Alphabet Inc.

On April 29, 2026 - Nicholas Hoffman & Company, LLC. filed a 13F-HR form disclosing ownership of 235,726 shares of Alphabet Inc. (CH:GOOG) valued at $67,620,285 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 2, 2026 disclosing 25,462 shares of Alphabet Inc.. This represents a change in shares of 840.46% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-29 2026-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 235,726 210,661 840.46 67,620 759.76 1.5605
2026-02-02 2025-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 25,065 1,847 7.96 7,865 39.11 0.1824
2025-11-12 2025-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 23,218 -1,258 -5.14 5,655 30.25 0.1369
2025-08-06 2025-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 24,476 -670 -2.66 4,342 10.51 0.1122
2025-06-23 2025-03-31 13F/A-1 ALPHABET INC CAP STK CL C Stock 02079K107 25,146 976 4.04 3,929 -14.65 0.1493
2025-05-09 2025-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 25,146 976 3,929 0.1493
2025-06-23 2024-12-31 13F/A-1 ALPHABET INC CAP STK CL C Stock 02079K107 24,170 1,546 6.83 4,603 21.68 0.1842
2025-01-31 2024-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 24,170 1,546 4,603 0.1842
2025-06-23 2024-09-30 13F/A-1 ALPHABET INC CAP STK CL C Stock 02079K107 22,624 309 1.38 3,782 -7.58 0.1595
2024-10-25 2024-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 22,624 309 3,782 0.1595
2024-08-02 2024-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 22,315 251 1.14 4,093 21.82 0.1919
2024-04-22 2024-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 22,064 -259 -1.16 3,359 6.80 0.1704
2024-02-01 2023-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 22,323 786 3.65 3,146 10.78 0.1894
2023-11-06 2023-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 21,537 -411 -1.87 2,840 6.93 0.2097
2023-08-09 2023-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 21,948 -473 -2.11 2,655 13.90 0.1038
2023-05-15 2023-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 22,421 -469 -2.05 2,332 14.77 0.2098
2023-02-13 2022-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 22,890 -990 -4.15 2,031 -11.54 0.2185
2022-11-04 2022-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 23,880 22,736 1,987.41 2,296 -8.23 0.1081
2022-08-09 2022-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 1,144 -17 -1.46 2,502 -22.85 0.1170
2022-05-10 2022-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 1,161 45 4.03 3,243 0.43 0.1293
2022-02-10 2021-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 1,116 36 3.33 3,229 12.16 0.1035
2021-11-04 2021-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 1,080 -7 -0.64 2,879 5.69 0.5048
2021-08-10 2021-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 1,087 5 0.46 2,724 21.72 0.4915
2021-05-11 2021-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 1,082 227 26.55 2,238 49.40 0.4510
2021-02-11 2020-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 855 0 0.00 1,498 19.17 0.3454
2020-11-12 2020-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 855 0 0.00 1,257 3.97 0.3327
2020-08-12 2020-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 855 55 6.88 1,209 30.00 0.3485
2020-05-11 2020-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 800 -15 -1.84 930 -14.68 0.3129
2020-02-12 2019-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 815 -1 -0.12 1,090 9.55 0.3010
2019-11-08 2019-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 816 1 0.12 995 12.94 0.3029
2019-08-12 2019-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 815 0 0.00 881 -7.85 0.2738
2019-05-13 2019-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 815 0 0.00 956 13.27 0.3066
2019-02-08 2018-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 815 200 32.52 844 14.99 0.2902
2018-11-09 2018-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 615 -30 -4.65 734 1.94 0.2471
2018-08-07 2018-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 645 49 8.22 720 17.07 0.2644
2018-05-07 2018-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 596 -7 -1.16 615 -2.54 0.2395
2018-02-09 2017-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 603 -156 -20.55 631 -13.32 0.2476
2017-11-13 2017-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 759 177 30.41 728 37.62 0.3066
2017-08-14 2017-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 582 -67 -10.32 529 -1.67 0.2406
2017-05-09 2017-03-31 13F ALPHABET CAP STK CL C 02079K107 649 84 14.87 538 21.17 0.2522
2017-02-10 2016-12-31 13F ALPHABET CAP STK CL C 02079K107 565 -80 -12.40 444 -11.38 0.2240
2016-11-10 2016-09-30 13F ALPHABET CAP STK CL C 02079K107 645 208 47.60 501 65.89 0.2742
2016-08-12 2016-06-30 13F ALPHABET CAP STK CL C 02079K107 437 437 302 0.1746
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.