Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionModern Wealth Management, LLC
Latest Disclosed Ownership93,274 shares
Latest Disclosed Value $ 27,506,360
Modern Wealth Management, LLC ownership in GOOG / Alphabet Inc.

On May 14, 2026 - Modern Wealth Management, LLC filed a 13F-HR form disclosing ownership of 93,274 shares of Alphabet Inc. (CH:GOOG) valued at $27,506,360 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 84,715 shares of Alphabet Inc.. This represents a change in shares of 10.10% during the quarter.

Modern Wealth Management, LLC has a history of taking positions in derivatives of the underlying security (GOOG) in the form of stock options.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

CH:GOOG / Alphabet Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 93,274 8,559 10.10 27,506 3.47 0.4710
2026-02-17 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 84,715 -9,287 -9.88 26,584 16.11 0.4847
2025-11-12 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 94,002 718 0.77 22,894 38.36 0.4530
2025-11-12 2025-06-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 93,284 8,700 10.29 16,547 25.22 0.4073
2025-08-14 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 93,242 8,658 16,540 0.4129
2025-06-02 2025-03-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 84,584 8,252 10.81 13,215 -9.09 0.4230
2025-05-15 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 83,843 7,511 13,099 0.4046
2025-05-30 2024-12-31 13F/A-3 ALPHABET CAP STK CL C 02079K107 76,332 60,150 371.71 14,537 437.38 0.5437
2025-05-30 2024-12-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 75,208 59,026 14,323 0.5710
2025-02-11 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 76,752 61,411 14,445 0.5055
2025-05-30 2024-09-30 13F/A-3 ALPHABET CAP STK CL C 02079K107 16,182 1,954 13.73 2,705 3.68 0.1658
2025-05-29 2024-09-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 15,341 1,113 2,565 0.1591
2024-11-05 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 16,425 2,197 2,746 0.1669
2025-05-29 2024-06-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 14,228 778 5.78 2,610 27.45 0.2002
2024-08-08 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 14,470 1,020 2,654 0.1941
2025-05-29 2024-03-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 13,450 8,890 194.96 2,048 218.85 0.1924
2024-05-13 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 13,429 8,869 2,287 0.2058
2025-05-28 2023-12-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 4,560 4,560 643 0.0813
2024-02-14 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 4,334 4,334 611 0.0818
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-14 2026-03-31 13F ALPHABET CAP STK CL C Put 1,000 295 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.