Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionMitchell Mcleod Pugh & Williams Inc
Latest Disclosed Ownership14,055 shares
Latest Disclosed Value $ 4,031,817
Mitchell Mcleod Pugh & Williams Inc ownership in GOOG / Alphabet Inc.

On April 24, 2026 - Mitchell Mcleod Pugh & Williams Inc filed a 13F-HR form disclosing ownership of 14,055 shares of Alphabet Inc. (CH:GOOG) valued at $4,031,817 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 11, 2026 disclosing 14,055 shares of Alphabet Inc.. This represents a change in shares of 0.00% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-24 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 14,055 0 0.00 4,032 -11.23 0.4501
2026-02-11 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 14,055 4,541
2025-10-30 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 14,465 732 5.33 3,883 59.36 0.6245
2025-07-28 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 13,733 -441 -3.11 2,436 10.03 0.4539
2025-05-01 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 14,174 -177 -1.23 2,214 -18.99 0.4580
2025-01-16 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 14,351 -2,500 -14.84 2,733 -2.98 0.5736
2024-11-04 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 16,851 -13 -0.08 2,817 -8.92 0.5880
2024-07-31 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 16,864 -24 -0.14 3,093 20.30 0.7060
2024-05-01 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 16,888 -2,089 -11.01 2,571 -3.85 0.6186
2024-02-05 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 18,977 -659 -3.36 2,674 3.28 0.7079
2023-10-20 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 19,636 -6 -0.03 2,589 8.96 0.7626
2023-08-08 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 19,642 240 1.24 2,376 17.80 0.6873
2023-05-10 2023-03-31 13F ALPHABET INC CLASS C COM 02079K107 19,402 -413 -2.08 2,018 14.73 0.6272
2023-02-03 2022-12-31 13F ALPHABET INC CLASS C COM 02079K107 19,815 -241 -1.20 1,758 -8.86 0.5947
2022-11-07 2022-09-30 13F ALPHABET INC CLASS C COM 02079K107 20,056 19,074 1,942.36 1,929 -10.20 0.7418
2022-11-18 2022-06-30 13F/A-1 ALPHABET INC CLASS C COM 02079K107 982 63 6.86 2,148 -16.32 0.8336
2022-07-19 2022-06-30 13F ALPHABET INC CLASS C COM 02079K107 982 63 2,148 0.8372
2022-04-26 2022-03-31 13F ALPHABET INC CLASS C COM 02079K107 919 -84 -8.37 2,567 -11.57 0.8611
2022-02-02 2021-12-31 13F ALPHABET INC CLASS C COM 02079K107 1,003 0 0.00 2,903 8.56 0.9589
2021-11-08 2021-09-30 13F ALPHABET INC CLASS C COM 02079K107 1,003 -5 -0.50 2,674 5.82 0.9922
2021-11-08 2021-06-30 13F/A-1 ALPHABET INC CLASS C COM 02079K107 1,008 -30 -2.89 2,527 17.70 0.9718
2021-08-03 2021-06-30 13F ALPHABET INC CLASS C COM 02079K107 1,008 -30 2,527 0.7425
2021-05-12 2021-03-31 13F ALPHABET INC CLASS C COM 02079K107 1,038 -33 -3.08 2,147 14.38 0.8978
2021-02-08 2020-12-31 13F ALPHABET INC CAP STK CL C COM 02079K107 1,071 -30 -2.72 1,877 16.01 0.8621
2020-10-27 2020-09-30 13F ALPHABET INC CAP STK CL C COM 02079K107 1,101 75 7.31 1,618 11.59 0.8276
2020-07-17 2020-06-30 13F ALPHABET INC CAP STK CL C COM 02079K107 1,026 60 6.21 1,450 29.00 0.8248
2020-04-08 2020-03-31 13F ALPHABET INC CAP STK CL C COM 02079K107 966 -55 -5.39 1,124 -17.66 0.8677
2020-01-08 2019-12-31 13F ALPHABET INC CAP STK CL C COM 02079K107 1,021 25 2.51 1,365 12.44 0.8585
2019-10-08 2019-09-30 13F ALPHABET INC CAP STK CL C COM 02079K107 996 0 0.00 1,214 12.83 0.8225
2019-07-09 2019-06-30 13F ALPHABET INC CAP STK CL C COM 02079K107 996 15 1.53 1,076 -6.52 0.7377
2019-04-11 2019-03-31 13F ALPHABET INC CAP STK CL C COM 02079K107 981 -18 -1.80 1,151 11.21 0.8024
2019-01-10 2018-12-31 13F ALPHABET INC CAP STK CL C COM 02079K107 999 18 1.83 1,035 -11.61 0.8303
2018-10-09 2018-09-30 13F ALPHABET INC CAP STK CL C COM 02079K107 981 47 5.03 1,171 12.38 0.7884
2018-07-13 2018-06-30 13F ALPHABET INC CAP STK CL C COM 02079K107 934 3 0.32 1,042 8.54 0.7350
2018-04-16 2018-03-31 13F ALPHABET INC CAP STK CL C COM 02079K107 931 0 0.00 960 -1.44 0.6871
2018-01-12 2017-12-31 13F ALPHABET INC CAP STK CL C COM 02079K107 931 0 0.00 974 9.07 0.6730
2017-10-12 2017-09-30 13F ALPHABET INC CAP STK CL C COM 02079K107 931 0 0.00 893 5.56 0.6577
2017-07-20 2017-06-30 13F ALPHABET INC CAP STK CL C COM 02079K107 931 0 0.00 846 9.44 0.6422
2017-04-11 2017-03-31 13F ALPHABET INC CAP STK CL C COM 02079K107 931 0 0.00 773 7.51 0.6052
2017-01-19 2016-12-31 13F ALPHABET INC CAP STK CL C COM 02079K107 931 25 2.76 719 2.13 0.5821
2016-10-18 2016-09-30 13F ALPHABET INC CAP STK CL C COM 02079K107 906 0 0.00 704 12.28 0.6165
2016-07-15 2016-06-30 13F ALPHABET INC CAP STK CL C COM 02079K107 906 0 0.00 627 -7.11 0.5672
2016-04-20 2016-03-31 13F ALPHABET INC CAP STK CL C COM 02079K107 906 0 0.00 675 -1.75 0.6522
2016-01-27 2015-12-31 13F ALPHABET INC CAP STK CL C COM 02079K107 906 -57 -5.92 687 17.24 0.6829
2015-10-19 2015-09-30 13F GOOGLE INC CL C-NON VOTING SHS COM 38259P706 963 0 0.00 586 16.97 0.6048
2015-07-20 2015-06-30 13F GOOGLE INC CL C-NON VOTING SHS COM 38259P706 963 0 0.00 501 -4.93 0.4613
2015-04-21 2015-03-31 13F GOOGLE INC CL C-NON VOTING SHS COM 38259P706 963 963 527 0.4804
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.