Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionLVW Advisors, LLC
Latest Disclosed Ownership41,793 shares
Latest Disclosed Value $ 11,988,726
LVW Advisors, LLC reports 4.52% increase in ownership of GOOG / Alphabet Inc.

On April 20, 2026 - LVW Advisors, LLC filed a 13F-HR form disclosing ownership of 41,793 shares of Alphabet Inc. (CH:GOOG) valued at $11,988,726 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 14, 2026 disclosing 31,253 shares of Alphabet Inc.. This represents a change in shares of 4.52% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-20 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 41,793 1,807 4.52 11,989 -4.46 1.1422
2026-01-14 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 39,986 -180 -0.45 12,548 28.27 1.2718
2025-10-20 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 40,166 457 1.15 9,782 38.89 0.9990
2025-07-17 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 39,709 2,320 6.21 7,044 20.58 0.7685
2025-04-09 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 37,389 94 0.25 5,841 -17.76 0.6984
2025-01-16 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 37,295 -421 -1.12 7,103 12.64 0.8552
2024-10-09 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 37,716 -138 -0.36 6,306 -9.19 0.8027
2024-07-15 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 37,854 1,381 3.79 6,943 25.03 1.0150
2024-04-18 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 36,473 1,089 3.08 5,553 11.37 0.9398
2024-01-16 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 35,384 1,147 3.35 4,987 10.46 0.9342
2023-10-11 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 34,237 1,902 5.88 4,514 15.42 0.9316
2023-07-14 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 32,335 -962 -2.89 3,912 12.97 0.7524
2023-05-03 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 33,297 163 0.49 3,463 17.80 0.6769
2023-01-19 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 33,134 -2,139 -6.06 2,940 -13.33 0.5980
2022-10-14 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 35,273 33,533 1,927.18 3,391 -10.90 0.7578
2022-07-22 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 1,740 -103 -5.59 3,806 -26.05 0.7740
2022-05-02 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 1,843 -80 -4.16 5,147 -7.49 0.8704
2022-01-26 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 1,923 -214 -10.01 5,564 -2.32 0.9479
2021-11-02 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 2,137 -19 -0.88 5,696 5.40 0.9811
2021-07-15 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 2,156 -72 -3.23 5,404 17.25 0.9592
2021-04-19 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 2,228 -110 -4.70 4,609 12.52 0.8852
2021-02-04 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 2,338 38 1.65 4,096 21.18 0.8216
2020-10-29 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 2,300 -133 -5.47 3,380 -1.72 0.7449
2020-08-11 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 2,433 -7 -0.29 3,439 21.22 0.8300
2020-04-23 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 2,440 38 1.58 2,837 -11.67 0.7551
2020-02-10 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 2,402 1 0.04 3,212 9.74 0.7271
2019-10-22 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 2,401 1 0.04 2,927 12.84 0.7253
2019-08-14 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 2,400 178 8.01 2,594 -0.50 0.7171
2019-05-03 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 2,222 1,267 132.67 2,607 163.60 0.6947
2019-02-05 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 955 179 23.07 989 6.80 0.3339
2018-11-02 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 776 94 13.78 926 21.68 0.2600
2018-07-31 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 682 -4 -0.58 761 7.49 0.2412
2018-04-20 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 686 117 20.56 708 18.99 0.2197
2018-02-12 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 569 -9 -1.56 595 7.40 0.1738
2017-11-09 2017-09-30 13F ALPHABET CAP STK CL C 02079K107 578 -10 -1.70 554 3.75 0.2200
2017-08-10 2017-06-30 13F ALPHABET CAP STK CL C 02079K107 588 -64 -9.82 534 -1.29 0.1879
2017-05-11 2017-03-31 13F ALPHABET CAP STK CL C 02079K107 652 -196 -23.11 541 -17.40 0.1939
2017-02-10 2016-12-31 13F ALPHABET CAP STK CL C 02079K107 848 46 5.74 655 5.14 0.2289
2016-11-14 2016-09-30 13F ALPHABET CAP STK CL C 02079K107 802 160 24.92 623 40.32 0.2042
2016-08-11 2016-06-30 13F ALPHABET CAP STK CL C 02079K107 642 -268 -29.45 444 -34.51 0.1667
2016-05-11 2016-03-31 13F ALPHABET CAP STK CL C 02079K107 910 208 29.63 678 27.20 0.2166
2016-02-16 2015-12-31 13F ALPHABET CAP STK CL C 02079K107 702 -22 -3.04 533 21.14 0.2087
2016-02-16 2015-09-30 13F/A-1 GOOGLE CL C 38259P706 724 42 6.16 440 23.94 0.2029
2015-11-13 2015-09-30 13F GOOGLE CL C 38259P706 724 440
2015-08-13 2015-06-30 13F GOOGLE CL C 38259P706 682 18 2.71 355 -2.47 0.1511
2015-05-13 2015-03-31 13F GOOGLE CL C 38259P706 664 -4 -0.60 364 3.41 0.1733
2015-02-17 2014-12-31 13F GOOGLE CL C 38259P706 668 668 352 0.1940
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.