Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionLaurel Wealth Advisors LLC
Latest Disclosed Ownership22,963 shares
Latest Disclosed Value $ 9,117,476
Laurel Wealth Advisors LLC reports 0.12% increase in ownership of GOOG / Alphabet Inc.

On May 12, 2026 - Laurel Wealth Advisors LLC filed a 13F-HR form disclosing ownership of 22,963 shares of Alphabet Inc. (CH:GOOG) valued at $9,117,476 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 30, 2026 disclosing 83,768 shares of Alphabet Inc.. This represents a change in shares of 0.12% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 22,963 28 0.12 9,117 26.70 0.9014
2026-01-30 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 22,935 -170 -0.74 7,197 27.91 0.9516
2025-11-12 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 23,105 -137 -0.59 5,627 36.49 0.7865
2025-11-24 2025-06-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 23,242 -119 -0.51 4,123 12.96 0.6164
2025-08-12 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 4,122,727 4,099,366 23 0.3333
2025-04-15 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 23,361 -10 -0.04 3,650 -18.00 0.5714
2025-01-14 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 23,371 -629 -2.62 4,451 10.92 0.6955
2024-11-05 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 24,000 226 0.95 4,012 -7.98 0.6393
2024-07-31 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 23,774 -119 -0.50 4,360 19.88 0.7564
2024-05-13 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 23,893 150 0.63 3,638 8.70 0.6203
2024-02-13 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 23,743 -280 -1.17 3,346 5.65 0.6348
2023-11-14 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 24,023 -162 -0.67 3,167 8.27 0.6699
2023-08-15 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 24,185 0 0.00 2,926 16.30 0.5859
2023-05-08 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 24,185 -200 -0.82 2,515 16.27 0.5318
2023-02-07 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 24,385 -21 -0.09 2,164 -7.84 0.4893
2022-11-15 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 24,406 23,179 1,889.08 2,347 -12.59 0.5846
2022-08-12 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 1,227 0 0.00 2,685 -21.65 0.6490
2022-05-02 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 1,227 -30 -2.39 3,427 -5.77 0.7201
2022-02-01 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 1,257 -10 -0.79 3,637 7.70 0.7453
2021-11-12 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 1,267 -61 -4.59 3,377 1.47 0.7463
2021-08-02 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 1,328 -11 -0.82 3,328 20.14 0.7181
2021-05-04 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 1,339 220 19.66 2,770 41.33 0.6713
2021-02-04 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 1,119 41 3.80 1,960 23.74 0.5094
2020-11-10 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 1,078 -36 -3.23 1,584 0.57 0.4923
2020-08-06 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 1,114 -15 -1.33 1,575 19.95 0.5381
2020-04-30 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 1,129 -26 -2.25 1,313 -14.96 0.5159
2020-01-31 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 1,155 -14 -1.20 1,544 8.35 0.5100
2019-11-13 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 1,169 -27 -2.26 1,425 10.29 0.5086
2019-08-07 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 1,196 -28 -2.29 1,292 -10.03 0.4784
2019-05-09 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 1,224 -76 -5.85 1,436 6.69 0.5535
2019-02-08 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 1,300 1,300 1,346 0.5756
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.