Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionKelman-Lazarov, Inc.
Latest Disclosed Ownership4,112 shares
Latest Disclosed Value $ 1,179,607
Kelman-Lazarov, Inc. reports 5.92% increase in ownership of GOOG / Alphabet Inc.

On April 27, 2026 - Kelman-Lazarov, Inc. filed a 13F-HR form disclosing ownership of 4,112 shares of Alphabet Inc. (CH:GOOG) valued at $1,179,607 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 26, 2026 disclosing 3,882 shares of Alphabet Inc.. This represents a change in shares of 5.92% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-27 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 4,112 230 5.92 1,180 -3.20 0.1691
2026-01-26 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 3,882 111 2.94 1,218 32.68 0.1740
2025-11-12 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 3,771 -36 -0.95 919 36.00 0.1362
2025-07-29 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 3,807 141 3.85 675 18.01 0.1094
2025-05-06 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 3,666 197 5.68 573 -13.33 0.1040
2025-02-13 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 3,469 0 0.00 661 13.99 0.1189
2024-11-08 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 3,469 0 0.00 580 -8.96 0.0998
2024-08-12 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 3,469 -700 -16.79 636 0.32 0.1187
2024-05-09 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 4,169 0 0.00 635 8.01 0.1241
2024-02-01 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 4,169 -71 -1.67 588 5.01 0.1272
2023-10-30 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 4,240 40 0.95 559 10.04 0.1322
2023-08-04 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 4,200 0 0.00 508 16.51 0.1222
2023-05-04 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 4,200 -500 -10.64 437 4.56 0.1134
2023-02-06 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 4,700 0 0.00 417 -7.74 0.1173
2022-10-24 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 4,700 4,490 2,138.10 452 -1.53 0.1538
2022-08-08 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 210 0 0.00 459 -21.81 0.1551
2022-05-10 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 210 -10 -4.55 587 -7.85 0.1953
2022-02-09 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 220 15 7.32 637 16.67 0.2050
2021-11-04 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 205 0 0.00 546 6.23 0.1912
2021-08-10 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 205 -18 -8.07 514 11.50 0.1794
2021-05-07 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 223 0 0.00 461 17.90 0.1643
2021-02-08 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 223 0 0.00 391 19.21 0.1500
2020-11-12 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 223 0 0.00 328 4.13 0.1490
2020-07-29 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 223 -15 -6.30 315 13.72 0.1460
2020-04-27 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 238 -100 -29.59 277 -38.72 0.1484
2020-01-29 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 338 0 0.00 452 9.71 0.2033
2019-10-15 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 338 0 0.00 412 12.88 0.2030
2019-07-22 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 338 -37 -9.87 365 -17.05 0.1871
2019-05-08 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 375 -52 -12.18 440 -0.45 0.2320
2019-02-11 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 427 0 0.00 442 -13.33 0.2750
2018-11-14 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 427 -145 -25.35 510 -20.06 0.2985
2018-08-03 2018-06-30 13F Google CAP STK CL C 02079K107 572 -46 -7.44 638 0.00 0.3425
2018-05-08 2018-03-31 13F Google CAP STK CL C 02079K107 618 -55 -8.17 638 -9.37 0.3430
2018-06-25 2017-12-31 13F/A-1 Google CAP STK CL C 02079K107 673 2 0.30 704 9.32 0.3595
2018-01-23 2017-12-31 13F Google CAP STK CL C 02079K107 673 2 704 0.3371
2017-10-05 2017-09-30 13F Google CAP STK CL C 02079K107 671 -112 -14.30 644 -9.55 0.3399
2017-07-24 2017-06-30 13F Google CAP STK CL C 02079K107 783 151 23.89 712 35.88 0.3905
2017-04-25 2017-03-31 13F Google CAP STK CL C 02079K107 632 -100 -13.66 524 -7.09 0.3375
2017-01-17 2016-12-31 13F Google GOOG 02079K107 732 -49 -6.27 565 -6.93 0.3187
2016-10-11 2016-09-30 13F Google Equities 02079K107 781 -25 -3.10 606 7.64 0.3438
2016-07-14 2016-06-30 13F Google Equities 02079K107 806 -68 -7.78 564 -14.05 0.3219
2016-04-19 2016-03-31 13F Google COM 02079K107 874 874 655 0.3833
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.