Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionHoward Wealth Management, Llc
Latest Disclosed Ownership7,916 shares
Latest Disclosed Value $ 2,270,790
Howard Wealth Management, Llc reports 33.27% increase in ownership of GOOG / Alphabet Inc.

On May 11, 2026 - Howard Wealth Management, Llc filed a 13F-HR form disclosing ownership of 7,916 shares of Alphabet Inc. (CH:GOOG) valued at $2,270,790 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 5,940 shares of Alphabet Inc.. This represents a change in shares of 33.27% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-11 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 7,916 1,976 33.27 2,271 21.78 0.9558
2026-01-29 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 5,940 -871 -12.79 1,864 12.36 0.8141
2025-11-03 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 6,811 -11 -0.16 1,659 37.11 0.7626
2025-08-11 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 6,822 1 0.01 1,210 13.62 0.6115
2025-05-13 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 6,821 -280 -3.94 1,066 -21.23 0.5939
2025-01-30 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 7,101 0 0.00 1,352 13.90 0.7316
2024-11-08 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 7,101 1 0.01 1,187 -8.83 0.6911
2024-08-02 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 7,100 0 0.00 1,302 20.44 1.0272
2024-05-06 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 7,100 120 1.72 1,081 9.97 0.8791
2024-02-07 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 6,980 0 0.00 984 6.85 0.8220
2023-11-01 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 6,980 0 0.00 920 9.00 0.8485
2023-08-01 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 6,980 25 0.36 844 16.74 0.7323
2023-05-04 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 6,955 0 0.00 723 17.18 0.6031
2023-01-26 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 6,955 -25 -0.36 617 -8.05 0.5062
2022-11-01 2022-09-30 13F ALPHABET INC COM CL C CAP STK CL C 02079K107 6,980 6,646 1,989.82 671 -8.08 0.4750
2022-08-09 2022-06-30 13F ALPHABET INC COM CL C CAP STK CL C 02079K107 334 -20 -5.65 730 -26.11 0.7733
2022-04-20 2022-03-31 13F ALPHABET INC COM CL C CAP STK CL C 02079K107 354 -5 -1.39 988 -4.82 0.5382
2022-01-18 2021-12-31 13F ALPHABET INC COM CL C CAP STK CL C 02079K107 359 -5 -1.37 1,038 7.01 0.5476
2021-10-19 2021-09-30 13F ALPHABET INC COM CL C CAP STK CL C 02079K107 364 0 0.00 970 6.36 0.5422
2021-07-27 2021-06-30 13F ALPHABET INC COM CL C CAP STK CL C 02079K107 364 0 0.00 912 21.28 0.5016
2021-04-23 2021-03-31 13F ALPHABET INC COM CL C CAP STK CL C 02079K107 364 0 0.00 752 18.05 0.4395
2021-02-02 2020-12-31 13F ALPHABET INC COM CL C CAP STK CL C 02079K107 364 -30 -7.61 637 10.02 0.3971
2020-10-29 2020-09-30 13F ALPHABET INC COM CL C CAP STK CL C 02079K107 394 -14 -3.43 579 0.52 0.4128
2020-08-03 2020-06-30 13F ALPHABET INC COM CL C CAP STK CL C 02079K107 408 1 0.25 576 21.78 0.4703
2020-05-04 2020-03-31 13F ALPHABET INC COM CL C CAP STK CL C 02079K107 407 2 0.49 473 -12.57 0.4971
2020-02-05 2019-12-31 13F ALPHABET INC COM CL C CAP STK CL C 02079K107 405 405 541 0.4517
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.