Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionHolistic Financial Partners
Latest Disclosed Ownership2,220 shares
Latest Disclosed Value $ 636,973
Holistic Financial Partners reports 1.28% increase in ownership of GOOG / Alphabet Inc.

On May 5, 2026 - Holistic Financial Partners filed a 13F-HR form disclosing ownership of 2,220 shares of Alphabet Inc. (CH:GOOG) valued at $636,973 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 7, 2026 disclosing 4,887 shares of Alphabet Inc.. This represents a change in shares of 1.28% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 2,220 28 1.28 637 -7.42 0.2368
2026-01-07 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 2,192 -28 -1.26 688 27.22 0.2495
2025-11-07 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 2,220 -58 -2.55 541 33.66 0.2214
2025-08-05 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 2,278 5 0.22 404 13.80 0.1769
2025-05-06 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 2,273 11 0.49 355 -17.44 0.1712
2025-02-04 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 2,262 -7 -0.31 431 13.46 0.2139
2024-11-07 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 2,269 138 6.48 379 -2.82 0.1826
2024-07-30 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 2,131 -522 -19.68 391 -3.23 0.1961
2024-05-08 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 2,653 6 0.23 404 8.04 0.2053
2024-02-14 2023-12-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 2,647 0 0.00 373 6.88 0.2244
2024-02-12 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 2,647 0 373 0.2244
2023-11-08 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 2,647 8 0.30 349 9.40 0.2317
2023-08-09 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 2,639 -208 -7.31 319 7.77 0.2218
2023-05-04 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 2,847 -56 -1.93 296 15.18 0.2317
2023-02-07 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 2,903 43 1.50 258 -6.55 0.2306
2022-11-09 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 2,860 2,718 1,914.08 275 -11.58 0.2722
2022-08-02 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 142 5 3.65 311 -18.80 0.2934
2022-05-13 2022-03-31 13F Alphabet Inc Class C Equities 02079K107 137 -4 -2.84 383 -6.13 0.2434
2022-02-11 2021-12-31 13F Alphabet Inc Class C Equities 02079K107 141 -2 -1.40 408 7.09 0.2365
2021-11-12 2021-09-30 13F Alphabet Inc Class C Equities 02079K107 143 12 9.16 381 16.16 0.2349
2021-08-13 2021-06-30 13F Alphabet Inc Class C Equities 02079K107 131 0 0.00 328 21.03 0.1958
2021-05-11 2021-03-31 13F Alphabet Inc Class C Large-Cap Growth 02079K107 131 -41 -23.84 271 -9.97 0.1788
2021-02-10 2020-12-31 13F Alphabet Inc Class C Equities 02079K107 172 8 4.88 301 24.90 0.2077
2020-11-13 2020-09-30 13F Alphabet Inc Class C Large-Cap Core 02079K107 164 16 10.81 241 15.31 0.1933
2020-08-13 2020-06-30 13F Alphabet Inc Class C Equities 02079K107 148 -30 -16.85 209 0.97 0.1804
2020-05-05 2020-03-31 13F Alphabet Inc Class C Equities 02079K107 178 8 4.71 207 -8.81 0.2147
2020-02-06 2019-12-31 13F Alphabet Inc Class C Large-Cap Growth 02079K107 170 0 0.00 227 9.66 0.1358
2019-11-07 2019-09-30 13F Alphabet Inc Class C Equities 02079K107 170 -24 -12.37 207 -1.43 0.1836
2019-08-07 2019-06-30 13F Alphabet Inc Class C Equities 02079K107 194 0 0.00 210 -7.89 0.2093
2019-05-07 2019-03-31 13F Alphabet Inc Class C Equities 02079K107 194 194 228 0.0960
2019-02-11 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 0 -176 -100.00 0 -100.00
2018-11-05 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 176 176 210 0.1959
2018-08-14 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 0 -176 -100.00 0 -100.00
2018-05-14 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 176 -5 -2.76 182 -3.70 0.1518
2018-02-09 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 181 181 189 0.1553
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.