Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionHHM Wealth Advisors, LLC
Latest Disclosed Ownership9,622 shares
Latest Disclosed Value $ 2,760,303
HHM Wealth Advisors, LLC reports 4.13% decrease in ownership of GOOG / Alphabet Inc.

On April 17, 2026 - HHM Wealth Advisors, LLC filed a 13F-HR form disclosing ownership of 9,622 shares of Alphabet Inc. (CH:GOOG) valued at $2,760,303 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 22, 2026 disclosing 10,037 shares of Alphabet Inc.. This represents a change in shares of -4.13% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-17 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 9,622 -415 -4.13 2,760 -12.35 0.1901
2026-01-22 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 10,037 75 0.75 3,150 29.80 0.3707
2025-10-29 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 9,962 -218 -2.14 2,426 34.40 0.2807
2025-08-11 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 10,180 0 0.00 1,806 13.52 0.2147
2025-05-08 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 10,180 -377 -3.57 1,590 -20.90 0.2141
2025-01-24 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 10,557 1,168 12.44 2,011 28.11 0.2734
2024-11-12 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 9,389 81 0.87 1,570 -8.08 0.2227
2024-08-07 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 9,308 494 5.60 1,707 27.20 0.2569
2024-05-14 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 8,814 -292 -3.21 1,342 4.60 0.2209
2024-02-05 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 9,106 -200 -2.15 1,283 4.65 0.2233
2023-11-03 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 9,306 0 0.00 1,227 8.98 0.2397
2023-08-14 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 9,306 2,569 38.13 1,126 60.71 0.2111
2023-05-02 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 6,737 1,292 23.73 701 44.93 0.1431
2023-01-19 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 5,445 1,021 23.08 483 13.65 0.1104
2022-11-04 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 4,424 4,221 2,079.31 425 -4.28 0.1117
2022-08-08 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 203 50 32.68 444 3.98 0.1138
2022-04-27 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 153 0 0.00 427 -3.61 0.0998
2022-02-03 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 153 -7 -4.38 443 3.99 0.1069
2021-11-02 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 160 0 0.00 426 6.23 0.1158
2021-07-27 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 160 0 0.00 401 21.15 0.1090
2021-04-23 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 160 0 0.00 331 18.21 0.1024
2021-01-28 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 160 0 0.00 280 19.15 0.0962
2020-11-12 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 160 20 14.29 235 18.69 0.0940
2020-08-13 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 140 0 0.00 198 21.47 0.0827
2020-05-12 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 140 -11 -7.28 163 -19.31 0.0796
2020-02-12 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 151 151 202 0.0971
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.