Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionHB Wealth Management, LLC
Latest Disclosed Ownership346,079 shares
Latest Disclosed Value $ 99,275,809
HB Wealth Management, LLC ownership in GOOG / Alphabet Inc.

On April 27, 2026 - HB Wealth Management, LLC filed a 13F-HR form disclosing ownership of 346,079 shares of Alphabet Inc. (CH:GOOG) valued at $99,275,809 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 28, 2026 disclosing 433,552 shares of Alphabet Inc.. This represents a change in shares of 1.88% during the quarter.

HB Wealth Management, LLC has a history of taking positions in derivatives of the underlying security (GOOG) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

CH:GOOG / Alphabet Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-27 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 346,079 6,391 1.88 99,276 -6.87 0.6426
2026-01-28 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 339,688 -1,179 -0.35 106,594 28.40 0.6894
2025-10-23 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 340,867 18,495 5.74 83,018 45.17 0.5621
2025-07-17 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 322,372 -23,999 -6.93 57,186 5.68 0.4545
2025-05-07 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 346,371 136,999 65.43 54,114 35.71 0.4530
2025-01-15 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 209,372 20,354 10.77 39,876 26.18 0.4074
2024-10-15 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 189,018 21,652 12.94 31,602 2.94 0.3390
2024-07-26 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 167,366 34,495 25.96 30,698 51.74 0.3581
2024-04-30 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 132,871 7,723 6.17 20,231 14.71 0.2546
2024-01-16 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 125,148 4,661 3.87 17,637 11.02 0.2535
2023-10-13 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 120,487 14,387 13.56 15,886 23.78 0.2565
2023-07-13 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 106,100 7,609 7.73 12,835 25.30 0.2049
2023-04-13 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 98,491 -769 -0.77 10,243 16.31 0.1777
2023-01-20 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 99,260 11,317 12.87 8,807 4.15 0.1603
2022-10-19 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 87,943 83,733 1,988.91 8,456 -8.17 0.1798
2022-07-15 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 4,210 591 16.33 9,208 -8.89 0.1888
2022-05-16 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 3,619 863 31.31 10,107 26.77 0.1874
2022-02-15 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 2,756 2,756 7,973 0.1604
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-05-07 2025-03-31 13F ALPHABET CAP STK CL C Call 0 -100.00 0 -100.00 n/a n/a n/a
2025-01-15 2024-12-31 13F ALPHABET CAP STK CL C Call 2,000 381 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.