Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionHalbert Hargrove Global Advisors, Llc
Latest Disclosed Ownership4,712 shares
Latest Disclosed Value $ 1,351,673
Halbert Hargrove Global Advisors, Llc ownership in GOOG / Alphabet Inc.

On April 17, 2026 - Halbert Hargrove Global Advisors, Llc filed a 13F-HR form disclosing ownership of 4,712 shares of Alphabet Inc. (CH:GOOG) valued at $1,351,673 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 23, 2026 disclosing 4,709 shares of Alphabet Inc.. This represents a change in shares of 0.06% during the quarter.

Halbert Hargrove Global Advisors, Llc has a history of taking positions in derivatives of the underlying security (GOOG) in the form of stock options.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

CH:GOOG / Alphabet Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-17 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 4,712 3 0.06 1,352 -8.53 0.0652
2026-01-23 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 4,709 -455 -8.81 1,478 17.50 0.0702
2025-10-16 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 5,164 463 9.85 1,258 50.90 0.0610
2025-07-17 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 4,701 -822 -14.88 834 -3.36 0.0435
2025-04-18 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 5,523 574 11.60 863 -8.49 0.0487
2025-07-17 2024-12-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 4,949 99 2.04 942 16.30 0.0524
2025-02-05 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 4,949 99 942 0.0524
2024-10-16 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 4,850 -274 -5.35 811 -13.74 0.0445
2024-07-26 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 5,124 284 5.87 940 27.58 0.0545
2024-04-18 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 4,840 4,840 737 0.0482
2024-01-24 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 0 -3,040 -100.00 0 -100.00
2023-10-16 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 3,040 -145 -4.55 401 3.90 0.0299
2023-08-14 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 3,185 -9,400 -74.69 385 -70.57 0.0281
2023-04-25 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 12,585 735 6.20 1,309 24.45 0.0886
2023-01-25 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 11,850 -1,091 -8.43 1,051 -15.51 0.0751
2022-10-24 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 12,941 12,269 1,825.74 1,244 -15.37 0.0961
2022-08-05 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 672 -268 -28.51 1,470 -44.02 0.1090
2022-05-13 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 940 367 64.05 2,626 58.29 0.1733
2022-02-14 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 573 -36 -5.91 1,659 2.16 0.1055
2021-10-29 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 609 -45 -6.88 1,624 -0.98 0.1129
2021-07-29 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 654 42 6.86 1,640 29.44 0.1076
2021-05-06 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 612 19 3.20 1,267 21.94 0.0911
2021-02-04 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 593 107 22.02 1,039 45.31 0.0787
2020-11-10 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 486 107 28.23 715 33.40 0.0687
2020-08-10 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 379 14 3.84 536 26.42 0.0787
2020-05-01 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 365 35 10.61 424 -3.85 0.0740
2020-02-12 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 330 -6 -1.79 441 7.56 0.1138
2019-11-12 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 336 -5 -1.47 410 11.11 0.1087
2019-07-26 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 341 -3 -0.87 369 -8.66 0.1002
2019-05-13 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 344 -5 -1.43 404 11.91 1.4241
2019-02-11 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 349 -3 -0.85 361 -14.05 0.0831
2018-10-31 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 352 -19 -5.12 420 1.45 0.1090
2018-08-10 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 371 4 1.09 414 9.23 0.1091
2018-05-01 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 367 -7 -1.87 379 -3.07 0.1005
2018-02-01 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 374 -2 -0.53 391 8.31 0.1024
2017-11-02 2017-09-30 13F ALPHABET CAP STK CL C 02079K107 376 -16 -4.08 361 1.40 0.0994
2017-08-04 2017-06-30 13F ALPHABET CAP STK CL C 02079K107 392 -4 -1.01 356 8.21 0.0946
2017-05-04 2017-03-31 13F ALPHABET CAP STK CL C 02079K107 396 -28 -6.60 329 0.61 0.0838
2017-02-09 2016-12-31 13F ALPHABET CAP STK CL C 02079K107 424 -272 -39.08 327 -39.56 0.0908
2016-11-09 2016-09-30 13F ALPHABET CAP STK CL C 02079K107 696 171 32.57 541 49.04 0.1522
2016-08-08 2016-06-30 13F ALPHABET CAP STK CL C 02079K107 525 -9 -1.69 363 -8.79 0.1040
2016-05-12 2016-03-31 13F ALPHABET CAP STK CL C 02079K107 534 -61 -10.25 398 -11.95 0.1431
2016-02-03 2015-12-31 13F ALPHABET CAP STK CL C 02079K107 595 -23 -3.72 452 20.21 0.1944
2015-11-12 2015-09-30 13F GOOGLE CL C 38259P706 618 -616 -49.92 376 -41.43 0.1847
2015-08-11 2015-06-30 13F GOOGLE CL C 38259P706 1,234 -48 -3.74 642 -8.68 0.1561
2015-05-01 2015-03-31 13F GOOGLE CL C 38259P706 1,282 447 53.53 703 59.77 0.2256
2015-02-18 2014-12-31 13F GOOGLE CL C 38259P706 835 -20 -2.34 440 -10.93 0.2191
2014-11-12 2014-09-30 13F GOOGLE CL C 38259P706 855 -71 -7.67 494 -7.32 0.1363
2014-08-08 2014-06-30 13F GOOGLE CL C 38259P706 926 926 533 0.1606
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-10-16 2025-09-30 13F ALPHABET PUT Put 974 37.38 n/a n/a n/a
2025-07-17 2025-06-30 13F ALPHABET PUT Put 710 13.62 n/a n/a n/a
2025-04-18 2025-03-31 13F ALPHABET PUT Put 625 -18.00 n/a n/a n/a
2025-07-17 2024-12-31 13F/A ALPHABET PUT Put 762 13.92 n/a n/a n/a
2025-02-05 2024-12-31 13F ALPHABET PUT Put 762 n/a n/a n/a
2024-10-16 2024-09-30 13F ALPHABET CAP STK CL C Put 669 -8.87 n/a n/a n/a
2024-07-26 2024-06-30 13F ALPHABET CAP STK CL C Put 734 20.36 n/a n/a n/a
2024-04-18 2024-03-31 13F ALPHABET CAP STK CL C Put 609 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.