Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionGradient Investments LLC
Latest Disclosed Ownership366,358 shares
Latest Disclosed Value $ 105,093,389
Gradient Investments LLC reports 7.96% decrease in ownership of GOOG / Alphabet Inc.

On April 13, 2026 - Gradient Investments LLC filed a 13F-HR form disclosing ownership of 366,358 shares of Alphabet Inc. (CH:GOOG) valued at $105,093,389 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 8, 2026 disclosing 57,008 shares of Alphabet Inc.. This represents a change in shares of -7.96% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-13 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 366,358 -31,672 -7.96 105,093 -15.86 1.6281
2026-01-08 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 398,030 -91,806 -18.74 124,902 4.70 1.9826
2025-10-06 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 489,836 1,745 0.36 119,300 37.79 1.9918
2025-07-08 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 488,091 8,610 1.80 86,583 15.58 1.5829
2025-04-09 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 479,481 41,133 9.38 74,909 -10.26 1.5110
2025-01-21 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 438,348 -6,950 -1.56 83,479 12.13 1.6905
2024-10-15 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 445,298 66,408 17.53 74,449 7.13 1.5514
2024-07-18 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 378,890 -10,029 -2.58 69,496 17.36 1.5606
2024-04-23 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 388,919 14,481 3.87 59,217 12.22 1.3733
2024-01-18 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 374,438 17,031 4.77 52,770 11.98 1.2761
2023-10-27 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 357,407 22,351 6.67 47,124 16.27 1.2438
2023-07-11 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 335,056 15,030 4.70 40,532 21.78 1.0438
2023-04-17 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 320,026 -19,707 -5.80 33,283 10.41 0.9075
2023-01-10 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 339,733 -9,123 -2.62 30,145 -10.13 0.9502
2022-10-14 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 348,856 334,018 2,251.10 33,543 3.35 1.0260
2022-07-11 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 14,838 4,517 43.77 32,457 12.59 0.9475
2022-05-26 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 10,321 -124 -1.19 28,827 -4.62 0.7405
2022-01-12 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 10,445 3,333 46.86 30,224 59.44 0.7662
2021-10-18 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 7,112 -444 -5.88 18,956 0.10 0.5311
2021-07-12 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 7,556 5 0.07 18,938 21.24 0.5542
2021-04-21 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 7,551 787 11.64 15,620 57.14 0.5079
2021-01-08 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 6,764 -53 -0.78 9,940 -0.78 0.4219
2020-10-06 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 6,817 811 13.50 10,018 18.00 0.4208
2020-07-10 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 6,006 174 2.98 8,490 25.18 0.3871
2020-04-07 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 5,832 1,273 27.92 6,782 11.27 0.3654
2020-01-15 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 4,559 -269 -5.57 6,095 3.57 0.2714
2019-10-10 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 4,828 925 23.70 5,885 39.49 0.2883
2019-07-16 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 3,903 2,720 229.92 4,219 203.96 0.2166
2019-04-11 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 1,183 291 32.62 1,388 50.22 0.0897
2019-01-18 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 892 -329 -26.95 924 -36.58 0.0554
2018-10-11 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 1,221 387 46.40 1,457 56.67 0.0747
2018-08-09 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 834 177 26.94 930 37.17 0.0497
2018-04-10 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 657 73 12.50 678 10.97 0.0367
2018-02-07 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 584 42 7.75 611 17.50 0.0353
2017-10-16 2017-09-30 13F ALPHABET CAP STK CL C 02079K107 542 36 7.11 520 13.04 0.0332
2017-07-19 2017-06-30 13F ALPHABET CAP STK CL C 02079K107 506 3 0.60 460 10.31 0.0323
2017-04-11 2017-03-31 13F ALPHABET CAP STK CL C 02079K107 503 -17 -3.27 417 3.99 0.0319
2017-01-17 2016-12-31 13F ALPHABET CAP STK CL C 02079K107 520 -21 -3.88 401 -4.75 0.0351
2016-10-11 2016-09-30 13F ALPHABET CAP STK CL C 02079K107 541 8 1.50 421 14.09 0.0414
2016-07-14 2016-06-30 13F ALPHABET CAP STK CL C 02079K107 533 -50 -8.58 369 -14.98 0.0399
2016-04-13 2016-03-31 13F ALPHABET CAP STK CL C 02079K107 583 -195 -25.06 434 -26.44 0.0536
2016-01-19 2015-12-31 13F ALPHABET CAP STK CL C 02079K107 778 778 590 0.0787
2015-10-14 2015-09-30 13F GOOGLE CL C 38259P706 0 -897 -100.00 0 -100.00
2015-08-25 2015-06-30 13F GOOGLE CL C 38259P706 897 -56 -5.88 467 -10.54 0.0640
2015-04-10 2015-03-31 13F GOOGLE CL C 38259P706 953 -12 -1.24 522 2.76 0.0780
2015-01-15 2014-12-31 13F GOOGLE CL C 38259P706 965 -94 -8.88 508 -16.86 0.0837
2014-10-14 2014-09-30 13F GOOGLE CL C 38259P706 1,059 37 3.62 611 3.91 0.1105
2014-07-11 2014-06-30 13F GOOGLE CL C 38259P706 1,022 1,022 588 0.2832
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.