Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionGFS Advisors, LLC
Latest Disclosed Ownership35,225 shares
Latest Disclosed Value $ 10,104,644
GFS Advisors, LLC reports 0.10% decrease in ownership of GOOG / Alphabet Inc.

On May 11, 2026 - GFS Advisors, LLC filed a 13F-HR/A form disclosing ownership of 35,225 shares of Alphabet Inc. (CH:GOOG) valued at $10,104,644 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 11, 2026 disclosing 35,261 shares of Alphabet Inc.. This represents a change in shares of -0.10% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-11 2026-03-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 35,225 -36 -0.10 10,105 -8.68 1.2877
2026-02-11 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 35,261 -139 -0.39 11,065 28.34 1.3141
2025-11-06 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 35,400 -2,619 -6.89 8,622 27.83 1.1001
2025-07-25 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 38,019 38,019 6,744 0.9228
2025-04-21 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 0 -36,739 -100.00 0 -100.00
2025-01-23 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 36,739 1,183 3.33 6,997 17.70 1.0640
2024-10-29 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 35,556 35,235 10,976.64 5,945 -4.33 1.2638
2024-07-26 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 321 -33,273 -99.04 6,214 21.49 1.0015
2024-04-25 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 33,594 -6,218 -15.62 5,115 -8.84 0.8475
2024-01-24 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 39,812 -3,246 -7.54 5,611 -1.16 0.8203
2023-10-19 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 43,058 15,363 55.47 5,677 69.46 0.8822
2023-08-08 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 27,695 -248 -0.89 3,350 15.28 0.7447
2023-04-27 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 27,943 -7,767 -21.75 2,906 -8.30 0.6683
2023-01-26 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 35,710 -1,190 -3.22 3,169 -10.68 0.7125
2022-10-13 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 36,900 35,082 1,929.70 3,548 -10.79 0.8512
2022-07-19 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 1,818 460 33.87 3,977 4.85 0.8902
2022-04-21 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 1,358 -364 -21.14 3,793 -23.88 0.7982
2022-01-21 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 1,722 -8 -0.46 4,983 8.07 0.8220
2021-11-03 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 1,730 50 2.98 4,611 9.50 1.0023
2021-07-26 2021-06-30 13F ALPHABET INC CLASS C COM 02079K107 1,680 -2 -0.12 4,211 21.04 0.9481
2021-05-03 2021-03-31 13F ALPHABET 'C' COM 02079K107 1,682 17 1.02 3,479 19.27 0.8126
2021-02-02 2020-12-31 13F ALPHABET 'C' COM 02079K107 1,665 -53 -3.08 2,917 15.52 0.7665
2020-11-12 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 1,718 -208 -10.80 2,525 -7.27 0.7687
2020-07-29 2020-06-30 13F ALPHABET 'C' COM 02079K107 1,926 2 0.10 2,723 21.73 0.8397
2020-05-13 2020-03-31 13F/A-1 ALPHABET 'C' COM 02079K107 1,924 282 17.17 2,237 1.91 0.6984
2020-05-05 2020-03-31 13F ALPHABET 'C' COM 02079K107 1,924 282 2,237 634,552.3243
2020-01-17 2019-12-31 13F ALPHABET 'C' COM 02079K107 1,642 2 0.12 2,195 9.80 0.5734
2019-11-12 2019-09-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 1,640 20 1.23 1,999 14.16 0.5581
2019-10-31 2019-09-30 13F ALPHABET 'C' COM 02079K107 1,640 20 1,999 0.5581
2019-08-01 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 1,620 0 0.00 1,751 -7.89 0.4982
2019-05-13 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 1,620 0 0.00 1,901 13.29 0.5632
2019-02-12 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 1,620 639 65.14 1,678 43.30 0.4491
2018-11-27 2018-09-30 13F/A-2 ALPHABET CAP STK CL C 02079K107 981 0 0.00 1,171 7.04 0.2989
2018-11-15 2018-09-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 981 0 1,171 0.2144
2018-11-10 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 981 0 1,171 0.2150
2018-08-08 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 981 29 3.05 1,094 11.41 0.2275
2018-05-09 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 952 13 1.38 982 -0.10 0.2033
2018-02-09 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 939 -100 -9.62 983 -1.40 0.2129
2017-11-07 2017-09-30 13F ALPHABET CAP STK CL C 02079K107 1,039 -12 -1.14 997 4.40 0.2247
2017-08-07 2017-06-30 13F ALPHABET CAP STK CL C 02079K107 1,051 0 0.00 955 9.52 0.2075
2017-05-01 2017-03-31 13F ALPHABET CAP STK CL C 02079K107 1,051 -181 -14.69 872 -8.31 0.1792
2017-02-09 2016-12-31 13F ALPHABET CAP STK CL C 02079K107 1,232 -1,134 -47.93 951 -48.29 0.2003
2016-11-15 2016-09-30 13F ALPHABET CAP STK CL C 02079K107 2,366 1,109 88.23 1,839 111.38 0.4085
2016-08-12 2016-06-30 13F ALPHABET CAP STK CL C 02079K107 1,257 -673 -34.87 870 -39.50 0.2102
2016-05-16 2016-03-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 1,930 120 6.63 1,438 4.66 0.3769
2016-05-16 2016-03-31 13F ALPHABET CAP STK CL C 02079K107 4,529,350 4,527,540 6,080 0.0458
2016-02-08 2015-12-31 13F ALPHABET CAP STK CL C 02079K107 1,810 0 0.00 1,374 24.80 0.4081
2015-11-13 2015-09-30 13F ALPHABET INC C COM 02079K107 1,810 0 0.00 1,101 16.88 0.3807
2015-08-12 2015-06-30 13F GOOGLE CL C 38259P706 1,810 3 0.17 942 -4.85 0.3104
2015-05-11 2015-03-31 13F GOOGLE CL C 38259P706 1,807 0 0.00 990 4.10 0.3474
2015-02-11 2014-12-31 13F GOOGLE CL C 38259P706 1,807 575 46.67 951 33.76 0.3789
2014-11-14 2014-09-30 13F GOOGLE CL C 38259P706 1,232 0 0.00 711 0.28 0.2958
2014-08-15 2014-06-30 13F GOOGLE CL C 38259P706 1,232 1,232 709 0.2887
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.