Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionFOCUS Wealth Advisors, LLC
Latest Disclosed Ownership1,412 shares
Latest Disclosed Value $ 404,908
FOCUS Wealth Advisors, LLC reports 0.07% increase in ownership of GOOG / Alphabet Inc.

On April 8, 2026 - FOCUS Wealth Advisors, LLC filed a 13F-HR form disclosing ownership of 1,412 shares of Alphabet Inc. (CH:GOOG) valued at $404,908 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 9, 2026 disclosing 1,411 shares of Alphabet Inc.. This represents a change in shares of 0.07% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-08 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 1,412 1 0.07 405 -8.60 0.1979
2026-01-09 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 1,411 1 0.07 443 28.86 0.2060
2025-10-07 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 1,410 -139 -8.97 343 25.18 0.1650
2025-07-09 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 1,549 0 0.00 275 13.22 0.1428
2025-05-08 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 1,549 0 0.00 242 -17.69 0.1338
2025-01-16 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 1,549 -20 -1.27 295 12.21 0.1565
2024-10-10 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 1,569 0 0.00 262 -8.71 0.1308
2024-07-23 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 1,569 139 9.72 288 32.26 0.1477
2024-04-11 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 1,430 0 0.00 218 7.96 0.1166
2024-01-11 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 1,430 1,430 202 0.1275
2022-07-08 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 0 -75 -100.00 0 -100.00
2022-04-14 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 75 0 0.00 209 -3.69 0.1245
2022-01-26 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 75 75 217 0.1298
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.