Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionDiversified Portfolios, Inc.
Latest Disclosed Ownership1,978 shares
Latest Disclosed Value $ 567,416
Diversified Portfolios, Inc. ownership in GOOG / Alphabet Inc.

On May 6, 2026 - Diversified Portfolios, Inc. filed a 13F-HR form disclosing ownership of 1,978 shares of Alphabet Inc. (CH:GOOG) valued at $567,416 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 9, 2026 disclosing 2,180 shares of Alphabet Inc.. This represents a change in shares of 0.00% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-06 2026-03-31 13F Google Inc. Class C COM 02079K107 1,978 0 0.00 567 -8.55 0.0466
2026-02-09 2025-12-31 13F Google Inc. Class C COM 02079K107 1,978 182 10.13 621 41.88 0.0517
2025-11-12 2025-09-30 13F Google Inc. Class C COM 02079K107 1,796 0 0.00 437 37.42 0.0386
2025-08-11 2025-06-30 13F Google Inc. Class C COM 02079K107 1,796 245 15.80 319 31.40 0.0304
2025-04-22 2025-03-31 13F Google Inc. Class C COM 02079K107 1,551 40 2.65 242 -15.68 0.0255
2025-01-29 2024-12-31 13F Google Inc. Class C COM 02079K107 1,511 175 13.10 288 28.70 0.0314
2024-11-06 2024-09-30 13F Google Inc. Class C COM 02079K107 1,336 16 1.21 223 -7.85 0.0251
2024-07-22 2024-06-30 13F Google Inc. Class C COM 02079K107 1,320 1,193 939.37 242 -12.95 0.0319
2022-11-07 2022-06-30 13F/A-1 Google Inc. Class C COM 02079K107 127 -60 -32.09 278 -46.74 3.5903
2022-05-12 2022-03-31 13F Google Inc. Class C COM 02079K107 187 -23 -10.95 522 -14.14 0.1251
2022-01-31 2021-12-31 13F Google Inc. Class C COM 02079K107 210 -9 -4.11 608 4.11 0.1462
2021-11-15 2021-09-30 13F Google Inc. Class C COM 02079K107 219 219 584 0.1615
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.