Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionCoyle Financial Counsel LLC
Latest Disclosed Ownership10,958 shares
Latest Disclosed Value $ 3,143,414
Coyle Financial Counsel LLC reports 1.76% increase in ownership of GOOG / Alphabet Inc.

On May 12, 2026 - Coyle Financial Counsel LLC filed a 13F-HR form disclosing ownership of 10,958 shares of Alphabet Inc. (CH:GOOG) valued at $3,143,414 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 10, 2026 disclosing 7,767 shares of Alphabet Inc.. This represents a change in shares of 1.76% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 10,958 189 1.76 3,143 -6.98 0.6649
2026-02-10 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 10,769 912 9.25 3,379 40.79 0.7223
2025-11-10 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 9,857 1,258 14.63 2,401 57.38 0.5534
2025-08-14 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 8,599 -1,085 -11.20 1,525 0.86 0.4084
2025-05-01 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 9,684 123 1.29 1,513 -16.92 0.4621
2025-02-04 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 9,561 -1,165 -10.86 1,821 -7.47 0.5763
2024-11-12 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 10,726 2,989 38.63 1,967 66.98 0.6863
2024-08-13 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 7,737 0 0.00 1,178 0.00 0.4213
2024-05-15 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 7,737 135 1.78 1,178 9.99 0.4213
2024-02-15 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 7,602 180 2.43 1,071 9.51 0.4117
2023-11-07 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 7,422 -516 -6.50 979 1.88 0.4099
2023-07-31 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 7,938 -2,869 -26.55 960 -14.51 0.4319
2023-05-11 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 10,807 -160 -1.46 1,124 15.42 0.5170
2023-02-13 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 10,967 2,725 33.06 973 22.85 0.4684
2022-11-09 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 8,242 7,839 1,945.16 792 -10.20 0.5263
2022-08-08 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 403 0 0.00 882 -21.67 0.4820
2022-05-09 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 403 93 30.00 1,126 25.53 0.6005
2022-02-07 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 310 4 1.31 897 9.93 0.5268
2021-11-19 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 306 44 16.79 816 24.20 0.4771
2021-08-04 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 262 -115 -30.50 657 -15.77 0.3944
2021-05-10 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 377 36 10.56 780 30.65 0.5407
2021-02-03 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 341 60 21.35 597 44.55 0.4380
2020-11-09 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 281 -8 -2.77 413 0.98 0.3454
2020-08-14 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 289 8 2.85 409 25.08 0.3780
2020-05-12 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 281 -1 -0.35 327 -13.26 0.4087
2020-02-13 2019-12-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 282 282 377 0.3504
2020-02-12 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 101 101 377 350,433.6268
2018-11-13 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 0 -20 -100.00 0 -100.00
2018-08-14 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 20 -9 -31.03 22 -26.67 0.0206
2018-05-03 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 29 29 30 0.0312
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.