Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionCovenant Asset Management, LLC
Latest Disclosed Ownership15,170 shares
Latest Disclosed Value $ 4,351,667
Covenant Asset Management, LLC ownership in GOOG / Alphabet Inc.

On April 14, 2026 - Covenant Asset Management, LLC filed a 13F-HR form disclosing ownership of 15,170 shares of Alphabet Inc. (CH:GOOG) valued at $4,351,667 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 30, 2026 disclosing 15,170 shares of Alphabet Inc.. This represents a change in shares of 0.00% during the quarter.

Covenant Asset Management, LLC has a history of taking positions in derivatives of the underlying security (GOOG) in the form of stock options.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Institutional Put/Call Ratios
(Premium Subscription Required)

In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

CH:GOOG / Alphabet Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-14 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 15,170 0 0.00 4,352 -8.59 0.6552
2026-01-30 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 15,170 10 0.07 4,760 28.93 0.5638
2025-10-30 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 15,160 0 0.00 3,692 37.30 0.4174
2025-07-17 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 15,160 -1,020 -6.30 2,689 6.41 0.3975
2025-05-05 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 16,180 0 0.00 2,528 -17.98 0.5567
2025-01-30 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 16,180 0 0.00 3,081 13.90 0.4729
2024-11-12 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 16,180 0 0.00 2,705 -8.83 0.4254
2024-08-02 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 16,180 0 0.00 2,968 20.46 0.4721
2024-04-23 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 16,180 -160 -0.98 2,464 6.99 0.4041
2024-01-22 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 16,340 0 0.00 2,303 6.87 0.4137
2023-10-31 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 16,340 -2,000 -10.91 2,154 -2.89 0.5680
2023-07-12 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 18,340 0 0.00 2,219 16.31 0.5629
2023-04-27 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 18,340 -1,640 -8.21 1,907 7.62 0.4538
2023-01-24 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 19,980 4,900 32.49 1,773 22.21 0.4232
2022-11-03 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 15,080 14,326 1,900.00 1,450 -12.07 0.4134
2022-07-21 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 754 0 0.00 1,649 -21.70 0.5238
2022-04-29 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 754 0 0.00 2,106 -3.48 0.5689
2022-01-26 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 754 0 0.00 2,182 8.56 0.5798
2021-10-27 2021-09-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 754 -18 -2.33 2,010 3.88 0.5968
2021-10-15 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 754 -18 2,010 0.5991
2021-07-21 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 772 0 0.00 1,935 21.16 0.5758
2021-04-19 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 772 -14 -1.78 1,597 15.98 0.4979
2021-01-28 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 786 -64 -7.53 1,377 10.25 0.4537
2020-10-29 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 850 -158 -15.67 1,249 -12.35 0.4002
2020-07-24 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 1,008 -2 -0.20 1,425 21.38 0.3154
2020-04-22 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 1,010 0 0.00 1,174 -13.04 0.3541
2020-01-24 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 1,010 5 0.50 1,350 10.20 0.5909
2019-10-18 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 1,005 5 0.50 1,225 13.32 0.6150
2019-07-17 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 1,000 -196 -16.39 1,081 -22.95 0.5606
2019-04-26 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 1,196 -10 -0.83 1,403 -2.50 0.7371
2019-01-08 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 1,206 0 0.00 1,439 0.00 0.7250
2018-10-09 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 1,206 0 0.00 1,439 6.99 0.7250
2018-07-12 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 1,206 0 0.00 1,345 8.12 0.7267
2018-05-04 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 1,206 -30 -2.43 1,244 -3.79 0.7189
2018-01-12 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 1,236 2 0.16 1,293 9.21 0.7517
2017-10-19 2017-09-30 13F ALPHABET CAP STK CL C 02079K107 1,234 -4 -0.32 1,184 5.24 0.7223
2017-07-11 2017-06-30 13F ALPHABET CAP STK CL C 02079K107 1,238 0 0.00 1,125 9.54 0.7200
2017-04-21 2017-03-31 13F ALPHABET CAP STK CL C 02079K107 1,238 -110 -8.16 1,027 -1.25 0.6925
2017-02-13 2016-12-31 13F ALPHABET CAP STK CL C 02079K107 1,348 1,348 1,040 0.6979
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2024-04-23 2024-03-31 13F ALPHABET CALL Call 305 -46.00 n/a n/a n/a
2024-01-22 2023-12-31 13F ALPHABET CALL Call 564 6.83 n/a n/a n/a
2023-10-31 2023-09-30 13F ALPHABET CALL Call 527 118.67 n/a n/a n/a
2023-07-12 2023-06-30 13F ALPHABET CALL Call 242 15.87 n/a n/a n/a
2023-04-27 2023-03-31 13F ALPHABET CALL Call 208 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-04-14 2026-03-31 13F ALPHABET PUT Put 3,729 296.28 n/a n/a n/a
2026-01-30 2025-12-31 13F ALPHABET PUT Put 941 20.49 n/a n/a n/a
2025-05-05 2025-03-31 13F ALPHABET PUT Put 781 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.