Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionBragg Financial Advisors, Inc
Latest Disclosed Ownership181,000 shares
Latest Disclosed Value $ 51,921,714
Bragg Financial Advisors, Inc reports 1.47% decrease in ownership of GOOG / Alphabet Inc.

On May 15, 2026 - Bragg Financial Advisors, Inc filed a 13F-HR form disclosing ownership of 181,000 shares of Alphabet Inc. (CH:GOOG) valued at $51,921,714 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 183,694 shares of Alphabet Inc.. This represents a change in shares of -1.47% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 181,000 -2,694 -1.47 51,922 -9.93 1.6424
2026-02-13 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 183,694 -5,745 -3.03 57,643 24.94 1.8764
2025-11-13 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 189,439 -4,245 -2.19 46,138 34.29 1.5262
2025-08-14 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 193,684 2,096 1.09 34,358 14.79 1.2275
2025-05-14 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 191,588 320 0.17 29,932 -17.83 1.2311
2025-02-13 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 191,268 -5,333 -2.71 36,425 10.82 1.4751
2024-11-14 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 196,601 938 0.48 32,870 -8.41 1.3526
2024-08-15 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 195,663 -1,521 -0.77 35,889 19.54 1.6017
2024-05-14 2024-03-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 197,184 -1,386 -0.70 30,023 7.29 1.3470
2024-05-14 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 197,184 -1,386 30,023 1.3470
2024-02-14 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 198,570 -1,135 -0.57 27,985 6.28 1.3311
2023-11-14 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 199,705 -37 -0.02 26,331 8.98 1.3904
2023-08-15 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 199,742 2,155 1.09 24,163 17.58 1.3269
2023-05-15 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 197,587 -826 -0.42 20,549 16.72 1.2122
2023-02-15 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 198,413 682 0.34 17,605 -7.40 1.0706
2022-11-14 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 197,731 187,892 1,909.67 19,012 -11.67 1.3112
2022-08-15 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 9,839 116 1.19 21,523 -20.75 1.4301
2022-05-11 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 9,723 119 1.24 27,157 6.09 1.5826
2022-02-14 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 9,604 0 0.00 25,598 0.00 1.6407
2021-11-15 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 9,604 68 0.71 25,598 7.10 1.6407
2021-08-16 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 9,536 156 1.66 23,901 23.18 1.5265
2021-05-14 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 9,380 160 1.74 19,404 20.13 1.3065
2021-02-11 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 9,220 369 4.17 16,153 24.18 1.4131
2020-11-13 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 8,851 418 4.96 13,008 9.12 1.3332
2020-08-14 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 8,433 362 4.49 11,921 27.02 1.3271
2020-05-15 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 8,071 495 6.53 9,385 -7.35 1.2611
2020-02-14 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 7,576 146 1.97 10,130 11.85 1.1341
2019-11-14 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 7,430 119 1.63 9,057 14.60 1.1011
2019-08-14 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 7,311 82 1.13 7,903 -6.83 0.9740
2019-05-13 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 7,229 190 2.70 8,482 16.35 1.1018
2019-02-14 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 7,039 124 1.79 7,290 -11.67 1.0959
2018-11-14 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 6,915 27 0.39 8,253 7.39 1.1092
2018-08-14 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 6,888 111 1.64 7,685 9.91 1.0968
2018-05-14 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 6,777 39 0.58 6,992 -0.84 1.0229
2018-02-14 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 6,738 66 0.99 7,051 10.19 1.0126
2017-11-14 2017-09-30 13F ALPHABET CAP STK CL C 02079K107 6,672 28 0.42 6,399 5.98 0.9806
2017-08-14 2017-06-30 13F ALPHABET CAP STK CL C 02079K107 6,644 238 3.72 6,038 13.62 0.9527
2017-05-16 2017-03-31 13F ALPHABET CAP STK CL C 02079K107 6,406 126 2.01 5,314 9.63 0.8521
2017-02-14 2016-12-31 13F ALPHABET CAP STK CL C 02079K107 6,280 247 4.09 4,847 3.37 0.7991
2016-11-14 2016-09-30 13F ALPHABET CAP STK CL C 02079K107 6,033 58 0.97 4,689 13.40 0.8375
2016-08-15 2016-06-30 13F ALPHABET CAP STK CL C 02079K107 5,975 254 4.44 4,135 -2.98 0.7453
2016-05-12 2016-03-31 13F ALPHABET CAP STK CL C 02079K107 5,721 175 3.16 4,262 1.26 0.8195
2016-02-10 2015-12-31 13F ALPHABET CAP STK CL C 02079K107 5,546 111 2.04 4,209 27.28 0.9023
2015-11-12 2015-09-30 13F GOOGLE CL C 38259P706 5,435 649 13.56 3,307 32.76 0.7911
2015-08-14 2015-06-30 13F GOOGLE CL C 38259P706 4,786 267 5.91 2,491 0.61 0.5699
2015-05-15 2015-03-31 13F GOOGLE CL C 38259P706 4,519 597 15.22 2,476 19.90 0.5704
2015-02-11 2014-12-31 13F GOOGLE CL C 38259P706 3,922 56 1.45 2,065 -7.48 0.5008
2014-11-14 2014-09-30 13F GOOGLE CL C 38259P706 3,866 35 0.91 2,232 1.27 0.5637
2014-08-13 2014-06-30 13F GOOGLE CL C 38259P706 3,831 3,831 2,204 0.5282
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.