Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionBLB&B Advisors, LLC
Latest Disclosed Ownership9,191 shares
Latest Disclosed Value $ 2,636,566
BLB&B Advisors, LLC reports 1.81% increase in ownership of GOOG / Alphabet Inc.

On April 28, 2026 - BLB&B Advisors, LLC filed a 13F-HR form disclosing ownership of 9,191 shares of Alphabet Inc. (CH:GOOG) valued at $2,636,566 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 26, 2026 disclosing 145,609 shares of Alphabet Inc.. This represents a change in shares of 1.81% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-28 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 9,191 163 1.81 2,637 -6.95 0.0923
2026-01-26 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 9,028 -25 -0.28 2,833 28.54 0.1184
2025-10-31 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 9,053 -384 -4.07 2,205 31.66 0.0952
2025-08-04 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 9,437 1,427 17.82 1,674 33.81 0.0782
2025-04-28 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 8,010 -2,985 -27.15 1,251 -40.23 0.0637
2025-01-28 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 10,995 -1,022 -8.50 2,094 4.18 0.1068
2024-10-22 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 12,017 -68 -0.56 2,009 -9.34 0.1026
2024-07-26 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 12,085 -348 -2.80 2,217 17.06 0.1214
2024-04-26 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 12,433 1,585 14.61 1,893 23.89 0.1067
2024-01-19 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 10,848 1,910 21.37 1,529 29.71 0.0964
2023-10-25 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 8,938 1,982 28.49 1,178 40.07 0.0841
2023-07-20 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 6,956 433 6.64 841 24.04 0.0588
2023-04-24 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 6,523 43 0.66 678 18.12 0.0505
2023-01-18 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 6,480 -802 -11.01 575 -18.00 0.0446
2022-10-14 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 7,282 6,901 1,811.29 700 -15.97 0.0582
2022-07-18 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 381 -31 -7.52 833 -27.63 0.0659
2022-04-20 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 412 7 1.73 1,151 -1.79 0.0774
2022-01-21 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 405 -40 -8.99 1,172 -1.18 0.0762
2021-10-19 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 445 89 25.00 1,186 32.96 0.0792
2021-07-20 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 356 15 4.40 892 26.52 0.0645
2021-04-19 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 341 -134 -28.21 705 -15.37 0.0554
2021-01-19 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 475 128 36.89 833 63.33 0.0675
2020-10-20 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 347 6 1.76 510 5.81 0.0513
2020-07-16 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 341 -4 -1.16 482 20.20 0.0522
2020-04-21 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 345 18 5.50 401 -8.45 0.0524
2020-01-21 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 327 -9 -2.68 438 6.83 0.0455
2019-10-22 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 336 0 0.00 410 12.95 0.0462
2019-07-29 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 336 21 6.67 363 -1.89 0.0417
2019-04-19 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 315 -50 -13.70 370 -2.12 0.0435
2019-01-17 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 365 46 14.42 378 -0.79 0.0519
2018-10-12 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 319 -50 -13.55 381 -7.52 0.0474
2018-07-11 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 369 25 7.27 412 16.06 0.0559
2018-04-09 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 344 14 4.24 355 2.90 0.0474
2018-01-16 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 330 0 0.00 345 8.83 0.0493
2017-10-16 2017-09-30 13F ALPHABET CAP STK CL C 02079K107 330 20 6.45 317 12.41 0.0488
2017-08-04 2017-06-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 310 -40 -11.43 282 -2.76 0.0468
2017-07-20 2017-06-30 13F ALPHABET CAP STK CL C 02079K107 350 0 290
2017-04-14 2017-03-31 13F ALPHABET CAP STK CL C 02079K107 350 80 29.63 290 39.42 0.0493
2017-02-03 2016-12-31 13F ALPHABET CAP STK CL C 02079K107 270 270 208 0.0362
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.