Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionBlack Diamond Financial, LLC
Latest Disclosed Ownership11,685 shares
Latest Disclosed Value $ 3,351,828
Black Diamond Financial, LLC reports 1.78% increase in ownership of GOOG / Alphabet Inc.

On May 5, 2026 - Black Diamond Financial, LLC filed a 13F-HR form disclosing ownership of 11,685 shares of Alphabet Inc. (CH:GOOG) valued at $3,351,828 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 3, 2026 disclosing 9,006 shares of Alphabet Inc.. This represents a change in shares of 1.78% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 11,685 204 1.78 3,352 -6.97 0.3657
2026-02-03 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 11,481 882 8.32 3,603 39.56 0.3798
2025-11-05 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 10,599 1,142 12.08 2,581 53.91 0.2892
2025-07-30 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 9,457 -585 -5.83 1,678 6.95 0.2605
2025-04-30 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 10,042 2 0.02 1,569 -17.99 0.2356
2025-02-04 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 10,040 360 3.72 1,912 18.17 0.2865
2024-11-06 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 9,680 427 4.61 1,618 -4.66 0.2747
2024-08-09 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 9,253 1,126 13.86 1,697 48.21 0.3277
2024-05-06 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 8,127 0 0.00 1,145 0.00 0.3096
2024-02-12 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 8,127 592 7.86 1,145 15.31 0.3095
2023-11-03 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 7,535 240 3.29 993 12.59 0.3058
2023-08-02 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 7,295 -84 -1.14 882 14.99 0.2613
2023-05-11 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 7,379 354 5.04 767 23.11 0.2519
2023-02-06 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 7,025 240 3.54 623 -4.45 0.2253
2022-11-09 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 6,785 6,428 1,800.56 652 -16.41 0.2627
2022-07-27 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 357 48 15.53 780 -9.62 0.3072
2022-05-09 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 309 118 61.78 863 56.06 0.2724
2022-02-07 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 191 40 26.49 553 37.56 0.1863
2021-11-02 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 151 0 0.00 402 6.35 0.1930
2021-07-27 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 151 0 0.00 378 21.15 0.1477
2021-05-03 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 151 0 0.00 312 17.74 0.1324
2021-01-27 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 151 4 2.72 265 22.69 0.1216
2020-10-23 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 147 0 0.00 216 3.85 0.1211
2020-07-29 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 147 -25 -14.53 208 4.00 0.1358
2020-04-20 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 172 -32 -15.69 200 -26.74 0.1518
2020-01-23 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 204 25 13.97 273 25.23 0.1977
2019-10-23 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 179 179 218 0.1607
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.