Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionBirinyi Associates Inc
Latest Disclosed Ownership27,923 shares
Latest Disclosed Value $ 8,010
Birinyi Associates Inc ownership in GOOG / Alphabet Inc.

On May 4, 2026 - Birinyi Associates Inc filed a 13F-HR form disclosing ownership of 27,923 shares of Alphabet Inc. (CH:GOOG) valued at $8,010 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 10, 2026 disclosing 27,923 shares of Alphabet Inc.. This represents a change in shares of 0.00% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-04 2026-03-31 13F Alphabet Common Stock 02079K107 27,923 0 0.00 8 0.00 2.1816
2026-02-10 2025-12-31 13F Alphabet Common Stock 02079K107 27,923 -20 -0.07 9 33.33 2.1912
2025-10-29 2025-09-30 13F Alphabet Common Stock 02079K107 27,943 -10 -0.04 7 50.00 1.7379
2025-07-23 2025-06-30 13F Alphabet Inc - CL C Common Stock 02079K107 27,953 -15 -0.05 5 0.00 1.4505
2025-05-05 2025-03-31 13F Alphabet Inc - CL C Common Stock 02079K107 27,968 0 0.00 4 -99.92 1.4113
2025-02-04 2024-12-31 13F Alphabet Inc - CL C Common Stock 02079K107 27,968 -5 -0.02 5,326 133,050.00 1.4660
2024-11-14 2024-09-30 13F Alphabet Inc - CL C Common Stock 02079K107 27,973 -4,005 -12.52 5 -99.93 1.3427
2024-08-01 2024-06-30 13F Alphabet Inc - CL C Common Stock 02079K107 31,978 -10 -0.03 5,865 20.43 1.7565
2024-04-23 2024-03-31 13F Alphabet Inc - CL C Common Stock 02079K107 31,988 -17 -0.05 4,870 121,650.00 1.5886
2024-01-10 2023-12-31 13F Alphabet Inc - CL C Common Stock 02079K107 32,005 -23 -0.07 5 0.00 1.6026
2023-11-14 2023-09-30 13F Alphabet Inc - CL C Common Stock 02079K107 32,028 0 0.00 4 33.33 1.6856
2023-08-08 2023-06-30 13F Alphabet Inc - CL C Common Stock 02079K107 32,028 -12 -0.04 4 0.00 1.4147
2023-05-10 2023-03-31 13F Alphabet Inc - CL C Common Stock 02079K107 32,040 -4,070 -11.27 3 0.00 1.3773
2023-02-08 2022-12-31 13F Alphabet Inc - CL C Common Stock 02079K107 36,110 -10 -0.03 3 -99.91 1.5386
2022-11-08 2022-09-30 13F Alphabet Inc - CL C Common Stock 02079K107 36,120 34,298 1,882.44 3,473 -12.87 1.6198
2022-08-02 2022-06-30 13F Alphabet Common Stock 02079K107 1,822 -196 -9.71 3,986 -29.28 1.8029
2022-04-05 2022-03-31 13F Alphabet Inc - CL C Common Stock 02079K107 2,018 -16 -0.79 5,636 -4.25 1.9423
2022-01-26 2021-12-31 13F Alphabet Common Stock 02079K107 2,034 -3 -0.15 5,886 8.42 1.8440
2021-10-18 2021-09-30 13F Alphabet Common Stock 02079K107 2,037 -20 -0.97 5,429 5.29 2.2351
2021-08-05 2021-06-30 13F Alphabet Common Stock 02079K107 2,057 -15 -0.72 5,156 20.30 1.7891
2021-05-11 2021-03-31 13F Alphabet Common Stock 02079K107 2,072 -196 -8.64 4,286 7.88 1.6332
2021-02-11 2020-12-31 13F Alphabet Common Stock 02079K107 2,268 -42 -1.82 3,973 17.03 1.4700
2020-11-06 2020-09-30 13F Alphabet Common Stock 02079K107 2,310 503 27.84 3,395 32.93 1.4333
2020-08-06 2020-06-30 13F Alphabet Common Stock 02079K107 1,807 1 0.06 2,554 21.62 1.2624
2020-05-12 2020-03-31 13F Alphabet Common Stock 02079K107 1,806 -185 -9.29 2,100 -21.11 1.1444
2020-02-12 2019-12-31 13F Alphabet Common Stock 02079K107 1,991 -80 -3.86 2,662 5.43 1.1021
2019-11-12 2019-09-30 13F Alphabet Common Stock 02079K107 2,071 -575 -21.73 2,525 -11.71 1.0953
2019-08-05 2019-06-30 13F Alphabet Common Stock 02079K107 2,646 -25 -0.94 2,860 -8.74 1.2008
2019-05-08 2019-03-31 13F Alphabet Common Stock 02079K107 2,671 0 0.00 3,134 13.30 1.3418
2019-02-07 2018-12-31 13F Alphabet Common Stock 02079K107 2,671 -2,187 -45.02 2,766 -52.29 1.3800
2018-11-01 2018-09-30 13F Alphabet Common Stock 02079K107 4,858 25 0.52 5,798 7.53 2.0621
2018-08-10 2018-06-30 13F Alphabet Common Stock 02079K107 4,833 -25 -0.51 5,392 7.58 2.1129
2018-04-26 2018-03-31 13F Alphabet Common Stock 02079K107 4,858 55 1.15 5,012 -0.28 2.0406
2018-02-12 2017-12-31 13F Alphabet Common Stock 02079K107 4,803 -125 -2.54 5,026 6.35 2.2447
2017-11-14 2017-09-30 13F Alphabet Common Stock 02079K107 4,928 0 0.00 4,726 5.54 2.2478
2017-08-08 2017-06-30 13F Alphabet Common Stock 02079K107 4,928 -11 -0.22 4,478 9.30 2.1069
2017-05-11 2017-03-31 13F Alphabet Common Stock 02079K107 4,939 -20 -0.40 4,097 7.06 2.0380
2017-02-13 2016-12-31 13F Alphabet Common Stock 02079K107 4,959 -12 -0.24 3,827 -0.96 2.1628
2016-11-10 2016-09-30 13F Alphabet Common Stock 02079K107 4,971 -4,443 -47.20 3,864 -40.67 2.0850
2016-08-10 2016-06-30 13F Alphabet Common Stock 02079K107 9,414 0 0.00 6,513 -7.13 2.8447
2016-05-06 2016-03-31 13F ALPHABET Common Stock 02079K107 9,414 5,013 113.91 7,013 109.97 3.1048
2016-02-10 2015-12-31 13F ALPHABET Common Stock 02079K107 4,401 -1,900 -30.15 3,340 -12.88 2.1730
2015-11-13 2015-09-30 13F GOOGLE Common Stock 38259P706 6,301 1,900 43.17 3,834 67.35 1.6624
2015-08-11 2015-06-30 13F GOOGLE Common Stock 38259P706 4,401 6 0.14 2,291 -4.62 1.5599
2015-05-15 2015-03-31 13F GOOGLE Common Stock 38259P706 4,395 -8,575 -66.11 2,402 -64.82 1.5894
2015-02-13 2014-12-31 13F GOOGLE Common Stock 38259P706 12,970 -575 -4.25 6,827 -12.70 3.0571
2014-11-13 2014-09-30 13F GOOGLE Common Stock 38259P706 13,545 -600 -4.24 7,820 -3.90 3.5584
2014-08-13 2014-06-30 13F/A-1 GOOGLE Common Stock 38259P706 14,145 -2,624 -15.65 8,137 -12.88 3.7300
2014-08-13 2014-06-30 13F GOOGLE Common Stock 38259P706 16,769 9,340
2014-05-14 2014-03-31 13F GOOGLE INC-C Common Stock 38259P706 16,769 16,769 9,340 4.7479
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.